---
name: "Brand narrative playbook"
repo: https://github.com/gtmagents/gtm-agents
source: https://github.com/gtmagents/gtm-agents/blob/HEAD/plugins/brand-strategy/skills/brand-narrative-playbook/SKILL.md
license: "Apache-2.0"
install: "npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook"
page: https://100xlab.com/resources/agent-skills/gtmagents-gtm-agents--brand-narrative-playbook--16qkubz
---

# Brand Narrative Playbook Skill

## When to Use
- Defining or refreshing core messaging pillars.
- Translating positioning into talk tracks for different personas/channels.
- Auditing campaigns for narrative consistency.

## Framework
1. **Audience Grid** – ICP, persona, stage, key pain/aspiration.
2. **Narrative Arc** – context, tension, resolution, proof, call-to-action.
3. **Pillar Mapping** – tie each story beat to brand pillars and supporting evidence.
4. **Proof Library** – customers, metrics, analyst quotes, product demos.
5. **Adaptation Guide** – tone, length, channel tweaks, localization notes.

## Templates
- **Narrative Framework**: See `references/narrative_framework.md` for the arc and audience grid.
- **Messaging hierarchy doc** with prompts.
- **Storyboard slides** for exec, sales, product, and customer marketing audiences.
- **QA checklist** ensuring each asset hits pillar + proof requirements.

## Tips
- Keep a “retire/refresh” log for outdated proof.
- Include “watch-outs” for overused phrases or compliance issues.
- Pair with `define-brand-platform` to auto-populate pillar content.

---

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## Supporting file: references/narrative_framework.md

# Brand Narrative Framework

## The Narrative Arc
Every campaign or asset should follow this emotional journey:

### 1. The Context (Status Quo)
*What is the world like today for the audience?*
> "Teams are drowning in data but starving for insights."

### 2. The Tension (The Villain)
*What is the painful problem or shift that makes the status quo unsustainable?*
> "Manual reporting is too slow. By the time you find the answer, the question has changed."

### 3. The Resolution (The Hero/Solution)
*How do we uniquely solve this tension?*
> "Our platform automates insights in real-time, turning data into decisions instantly."

### 4. The Proof (Evidence)
*Why should they believe us?*
> "Used by 500+ enterprises. 99.9% uptime. SOC2 certified."

### 5. The Call to Action (Next Step)
*What do we want them to do?*
> "Start your free trial today."

## Audience Adaptations
| Audience | Focus | Tone | Proof Point |
| :--- | :--- | :--- | :--- |
| **Executive** | ROI, Risk, Speed | Strategic, Direct | "Saved $1M in Q1" |
| **Practitioner** | Features, Ease of Use | Helpful, Technical | "Sets up in 5 mins" |
| **Developer** | API, Docs, Scale | Precise, No-fluff | "GraphQL support" |