---
name: "Social selling"
repo: https://github.com/gtmagents/gtm-agents
source: https://github.com/gtmagents/gtm-agents/blob/HEAD/plugins/sales-prospecting/skills/social-selling/SKILL.md
license: "Apache-2.0"
install: "npx skills add gtmagents/gtm-agents --skill social-selling"
page: https://100xlab.com/resources/agent-skills/gtmagents-gtm-agents--social-selling--1bxr5gv
---

# Social Selling Skill

## When to Use
- Prospect is active on LinkedIn, X, or niche communities.
- Outreach needs warmer entry points than cold email.
- SDRs must nurture accounts over weeks via digital touchpoints.
- Need to convert marketing engagement (webinars, posts) into conversations.

## Framework
1. **Core Principles** – insight first, timely engagement, sequence public + private touches, lean on social proof, and lead with call-to-value offers.
2. **Engagement Ladder** – monitor > micro-engage > value drops > DM > follow-through into email/call.
3. **Signal Tracking** – monitor posts, job changes, events, and mutual connections for context.
4. **Cadence Planning** – mix comments, shares, and DMs each week per target account.
5. **Measurement** – watch connection acceptance, DM reply, meetings per 50 connections, and interactions per account.

## Templates
- **DM Scripts**: See `references/engagement_playbook.md` for scripts and signal tracking.
- **Checklist**: See `assets/social_checklist.md` for daily/weekly routines.
- **Social listening checklist**: (signals: hiring, promotions, launches, exec moves).
- **Weekly activity planner**: (3 comments, 2 value shares, 1 DM per target account).

## Tips
- Engage within 30 minutes of prospect activity when possible for better visibility.
- Alternate public cues (comments, reposts) with private DMs to avoid feeling pushy.
- Tie every outreach to proof (mutual connections, customer stories) to earn trust.
- Move hot threads to email/call quickly and log outcomes for attribution.

---

## Supporting file: assets/social_checklist.md

# Social Selling Checklist

## Daily Routine (15-30 mins)
- [ ] **Review Notifications**: Check who viewed your profile or engaged with your posts.
- [ ] **Engage with 5 Prospects**: Like/Comment on their recent activity.
- [ ] **Send 3 Connection Requests**: Personalized notes only.
- [ ] **Respond to DMs**: Keep the conversation moving.
- [ ] **Check Signals**: Look for job changes or news in target accounts.

## Weekly Routine
- [ ] **Post Content**: Share 1-2 insights or stories relevant to your audience.
- [ ] **Update Target List**: Add new prospects, remove disqualified ones.
- [ ] **Review Analytics**: Which posts/DMs worked best?
- [ ] **Engage in Groups**: Comment in 1-2 relevant LinkedIn groups or communities.

## Metrics to Track
- **Connection Acceptance Rate**: Target > 30%
- **Reply Rate on DMs**: Target > 15%
- **Meetings Booked via Social**: Target > 2 per week

---

## Supporting file: references/engagement_playbook.md

# Social Engagement Playbook

## Core Principles
1.  **Insight First**: Don't just "like". Add value with a comment.
2.  **Timely Engagement**: Engage when the topic is hot.
3.  **Social Proof**: Leverage mutual connections.
4.  **Call-to-Value**: Offer insights, not just "chats".

## Engagement Ladder
1.  **Monitor**: Track target accounts and key stakeholders.
2.  **Micro-Engage**: Like and react to posts. (Low effort, low visibility).
3.  **Value Drops**: Comment with unique insights or data. (High effort, high visibility).
4.  **DM**: Direct message with a specific, relevant offer or question.
5.  **Follow-Through**: Move to email/call if positive response.

## Signal Tracking
| Signal | Action |
| :--- | :--- |
| **Hiring** | "Saw you're growing the [Team] team. How are you thinking about [Challenge]?" |
| **Promotion** | "Congrats on the new role! I imagine [Goal] is top of mind now?" |
| **Funding** | "Congrats on the Series B! exciting times ahead for [Company]." |
| **Event Attendance** | "Saw you're going to [Event]. I'll be there too, would love to say hi." |
| **Content Engagement** | "Thanks for liking my post on [Topic]. What resonated with you?" |

## DM Scripts
### The "Insight" DM
> "Hey [Name], loved your point about [Topic] in yesterday's thread.
>
> We just published a short breakdown on how [Peer Company] tackled [Challenge]. Happy to share it if you're curious.
>
> Worth a quick chat?"

### The "Mutual Connection" DM
> "Hey [Name], I see we both know [Mutual Connection].
>
> I've been following [Company]'s work on [Project] and thought you might find this [Resource] interesting given your focus on [Topic].
>
> Open to connecting?"