---
name: "GTM plays 11"
repo: https://github.com/sachacoldiq/coldiq-s-gtm-skills
source: https://github.com/sachacoldiq/coldiq-s-gtm-skills/blob/HEAD/skills/gtm-plays-11/SKILL.md
license: not specified
install: "npx skills add sachacoldiq/coldiq-s-gtm-skills --skill gtm-plays-11"
page: https://100xlab.com/resources/agent-skills/sachacoldiq-coldiq-s-gtm-skills--gtm-plays-11--i6nuhb
---

# 11 GTM Plays

Quick reference for signal-based outbound plays. For templates, see [references/templates.md](references/templates.md).

| Play | Signal | Best Timing |
|------|--------|-------------|
| 1. New Team Members | Company added team members | 2-4 weeks after hire |
| 2. Skills-Targeting | LinkedIn skills match product | Ongoing |
| 3. Role-Targeting | Uncommon job title exists | Ongoing |
| 4. Industry Research | Create signal via surveys | Value-first |
| 5. Resources for ICs | New SDRs starting roles | Evergreen |
| 6. Leaving Employees | Team member departed | 1-2 weeks after |
| 7. No Dedicated Role | Missing key title | Ongoing |
| 8. Bad Reviews | Negative G2/Capterra review | Within days |
| 9. AI-Generated Ideas | Personalized value via AI | Ongoing |
| 10. ServiceBell Allbound | Website visitor activity | Real-time |
| 11. Inbound Followers | New LinkedIn follower | 24-48 hours |

## Play Details

### 1. New Team Members
Reference new hire by name. Shows attention to their growth.

### 2. Skills-Targeting
Target LinkedIn skills (not just titles). Clay extracts skills from profiles.
- Salesforce skill → Salesforce add-ons
- Python skill → Developer tools

### 3. Role-Targeting
Uncommon titles signal budget/priority.
- "RevOps Manager" → RevOps is priority
- "Growth Engineer" → Technical growth exists

### 4. Industry-Level Research
Survey ICP experts → opens value-first conversations.

### 5. Resources for ICs (Evergreen)
Automated campaign sending resources to new ICs. Long-term brand building.

### 6. Leaving Employees
Position around coverage gap after departure.

### 7. No Dedicated Role
No "Content Manager" + $5M+ revenue = content gap opportunity.

### 8. Bad Reviews Targeting
Scrape negative reviews, reference their pain, offer alternatives.

### 9. AI-Generated Ideas
Generate 2 relevant ideas + your offer as #3 (with humor).

### 10. ServiceBell Allbound
Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.

### 11. Inbound Followers
Monitor daily, filter to ICP via Clay, outreach within 24-48h.

---

## Combines with

| Skill | Why |
|-------|-----|
| `buying-signals-6` | Understand signal strength per play |
| `clay-enrichment-9step` | Automate play execution in Clay |
| `cold-email-templates-34` | Get templates for each play |
| `bridgebound-in-market-20` | Deep-dive on in-market signals |

## Example prompts

```
Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.
```

```
How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?
```

```
Which play should I prioritize for a $30K ACV product?
```

---

## Supporting file: references/templates.md

# GTM Plays Templates

## Play 1: New Team Members

```
Noticed {{company}} just added {{new_hire_name}} to the {{department}} team.

Growing teams usually means [relevant challenge].

We helped {{similar_company}} handle this by [solution].

Worth a quick chat?
```

## Play 4: Industry-Level Research

```
Hey {{first_name}} — we're surveying {{role}} experts on {{topic}}.

We have a page listing {{insight_type}} used at {{company_types}}.

Want to contribute?
[Link]

You can add your links too (socials, projects, blog, website).
We get ~XXk monthly visits so it's good exposure.
```

## Play 5: Resources for ICs

```
Hey {{first_name}}, congrats on the new role at {{company_name}}.

We know how tough outreach can be, so we compiled our highest-converting cold email frameworks (used by 364 SDRs already!).

Here they are: [Link]

Good luck!
```

## Play 6: Leaving Employees

```
Saw {{former_employee}} recently left {{company}}.

That usually creates a gap in {{function_area}}.

We've been helping companies like {{similar_company}} cover that gap with [solution].

Worth exploring?
```

## Play 8: Bad Reviews Targeting

```
Just saw your review of {{competitor}}...

We researched and tested 3 alternatives (that don't suck).

Shall I send the report to you?

Cheers,
[Name]
```

## Play 9: AI-Generated Ideas

```
Based on {{company_description}}, here are 3 ideas:

[1] {{AI_generated_idea_1}}
[2] {{AI_generated_idea_2}}
[3] Hire a sales prospecting agency (like ColdIQ) to start generating leads on autopilot

I'd probably give better ideas with more context.

Want to chat?
```

## Play 11: Inbound Followers

```
Hey {{first_name}}, thanks for the follow.

Noticed you're a {{title}} at {{company}}.

Most {{title}}s I talk to are dealing with {{common_problem}}.

Is that on your radar?
```