---
name: "LinkedIn campaign complete"
repo: https://github.com/sachacoldiq/coldiq-s-gtm-skills
source: https://github.com/sachacoldiq/coldiq-s-gtm-skills/blob/HEAD/skills/linkedin-campaign-complete/SKILL.md
license: not specified
install: "npx skills add sachacoldiq/coldiq-s-gtm-skills --skill linkedin-campaign-complete"
page: https://100xlab.com/resources/agent-skills/sachacoldiq-coldiq-s-gtm-skills--linkedin-campaign-complete--1ch2y6f
---

# LinkedIn Campaign Complete Guide

For message templates, see [references/templates.md](references/templates.md).

## High-Converting LinkedIn Targets

### Tier 1 (Highest Priority)
- LinkedIn Webinar/Event attendees
- Post engagers (filter to ICP via Clay)
- Company page followers
- Profile viewers

### Tier 2 (Good Priority)
- Recently created group members
- Newsletter subscribers
- Content commenters

**Critical Filter:** "Posted within last 30 days" = Active user

## LinkedIn Copywriting Rules

1. Never over one paragraph long
2. 3-4 sentences maximum
3. Focus on creating conversation, not selling
4. Use eye-catching auto-embedding resources (Loom, posts, webinars)

## LinkedIn Campaign Sequence (Human-Like)

```
Step 1: View profile (Day 1)
         ↓
Step 2: Like a recent post (Day 1-2)
         ↓
Step 3: Send connection request (Day 2-3)
         ↓
[Wait for acceptance]
         ↓
Step 4: Send first message (4-24 hours after acceptance)
         ↓
Step 5: Follow-up if no response (Day 5-7)
```

## Scheduling Best Practices

| Factor | Recommendation |
|--------|----------------|
| Timezone | Prospect's working hours (9 AM - 6 PM) |
| Days | Weekdays only (Mon-Thu best) |
| Breaks | At least one day off per week |
| Timing | When they're likely online |

---

## Combines with

| Skill | Why |
|-------|-----|
| `linkedin-limits-warmup` | Stay within limits while executing |
| `linkedin-success-factors` | Apply success factors to campaign |
| `cold-email-4-sequence` | Coordinate LinkedIn + email |
| `personalization-hooks` | Add hooks to LinkedIn messages |

## Example prompts

```
Create a LinkedIn sequence for post engagers who match my ICP.
```

```
Write connection request notes for VP Sales at SaaS companies.
```

```
How do I coordinate LinkedIn messages with my email sequence?
```

---

## Supporting file: references/templates.md

# LinkedIn Message Templates

## Profile Viewer Follow-Up
```
Hey {{first_name}}, noticed you checked out my profile.

What caught your attention?
```
**Reply rate:** 28-35% (vs 8-12% cold)

---

## Connection Acceptance Message
```
Thanks for connecting, {{first_name}}.

Quick q — what's your biggest challenge with {{relevant_topic}} right now?
```

---

## Post Engager Follow-Up
```
Hey {{first_name}}, saw you liked my post about {{topic}}.

Is {{pain_point}} something you're dealing with at {{company}}?
```

---

## Warm Intro Request
```
Hey {{first_name}}, noticed we both know {{mutual_connection}}.

I've been working with {{similar_company}} on {{topic}}.

Would you be open to a quick chat?
```

---

## Event Attendee Follow-Up
```
Hey {{first_name}}, saw you attended {{event_name}}.

What was your biggest takeaway?

I've been thinking about {{related_topic}} — curious if that resonated.
```

---

## Content Comment Follow-Up
```
Hey {{first_name}}, your comment on {{post_topic}} was interesting.

Especially the point about {{specific_insight}}.

Is that something you're actively working on at {{company}}?
```

---

## Newsletter Subscriber Outreach
```
Hey {{first_name}}, noticed you subscribed to my newsletter.

Curious what drew you in?

Most subscribers I talk to are dealing with {{common_problem}}.
```

---

## Group Member Outreach
```
Hey {{first_name}}, saw we're both in {{group_name}}.

The discussion on {{topic}} was interesting.

Is that something you're focused on at {{company}}?
```

---

## Connection Request Notes

### With Note (Higher acceptance, limited characters)
```
Hey {{first_name}} — saw your work on {{topic}}. Would love to connect.
```

### Without Note (Higher volume, slightly lower acceptance)
- Use for Tier 2 targets
- Compensate with strong first message

---

## Follow-Up Templates

### After No Response (Day 5-7)
```
Hey {{first_name}}, following up on my note.

No worries if {{topic}} isn't a priority right now.

But if it is — happy to share what's working for {{similar_company}}.
```

### Second Follow-Up (Day 10-14)
```
{{first_name}}, last ping on this.

Totally understand if timing's off.

Let me know if worth reconnecting in a few months.
```

---

## Template Selection Guide

| Scenario | Template | Expected Reply Rate |
|----------|----------|---------------------|
| Profile viewer | Profile Viewer Follow-Up | 28-35% |
| New connection | Acceptance Message | 15-20% |
| Post engagement | Post Engager Follow-Up | 18-25% |
| Mutual connection | Warm Intro Request | 20-28% |
| Event attendee | Event Attendee Follow-Up | 15-22% |
| Group member | Group Member Outreach | 12-18% |