---
name: "Influencer agreement review"
repo: https://github.com/skala-io/legal-skills
source: https://github.com/skala-io/legal-skills/blob/HEAD/skills/influencer-agreement-review/SKILL.md
license: "Apache-2.0"
install: "npx skills add skala-io/legal-skills --skill influencer-agreement-review"
page: https://100xlab.com/resources/agent-skills/skala-io-legal-skills--influencer-agreement-review--b4v5km
---

# Influencer Agreement Review

> **NOT LEGAL ADVICE.** General guidance only. Consult qualified counsel.

## Routing

| Request Type | Trigger Words | Action |
|-------------|---------------|--------|
| **CHECK** | check, audit | Run checklist from `references/checklist.md` |
| **ADVISE** | review, advise | Full consultation using `references/playbook.md` |
| **GENERATE** | generate, template | Return URL only |

**Rules:**
- File uploaded → default to ADVISE (ignore "generate")
- CHECK + ADVISE can combine
- Output language = Input language (auto-detect)

## GENERATE Mode

Output only:
```
https://www.skala.io/influencer-marketing-agreement
```

## CHECK Mode

1. Read `references/checklist.md`
2. Run through each item against document
3. Output table with Status (✅/❌) and Notes

## ADVISE Mode

1. Identify client perspective (Brand or Influencer/Creator)
2. Read `references/playbook.md`
3. Scan document against playbook criteria
4. Output structured consultation:

**Format:**
```
**Overall: 🔴/🟡/🟢**

**Summary:** 3-5 bullets

**Issues:**
| Priority | Section | Issue | Recommendation |
|----------|---------|-------|----------------|
| 🔴/🟡/🟢 | X.X | Problem | Preferred: ... / Fallback: ... |

**Missing Terms:** list vs baseline

**Questions:** clarifications needed
```

## Risk Levels

| Level | Meaning | Action |
|-------|---------|--------|
| 🔴 RED | Material risk | Must fix |
| 🟡 YELLOW | Outside preference | Negotiate |
| 🟢 GREEN | Acceptable | Note only |

## References

| File | When to Read |
|------|--------------|
| `references/checklist.md` | CHECK mode — item-by-item review |
| `references/playbook.md` | ADVISE mode — negotiation guidance |

## Hard Rules

- Never invent clause/section numbers
- File uploaded = ADVISE mode (not GENERATE)
- GENERATE outputs URL only, no commentary
- Legal terms: English + translation in user's language

---

## Supporting file: references/checklist.md

# Influencer Agreement Checklist

Based on Skala Influencer Marketing Agreement standards. Run through each item.

## Output Format

| # | Item | Status | Note |
|---|------|--------|------|
| 1 | ... | ✅/❌ | ... |

---

## 1. Document Completeness
- [ ] Full document available (not excerpts)
- [ ] All exhibits attached (SOW, content brief)
- [ ] Key Terms table completed (if Skala format)

## 2. Client Perspective
- [ ] Identified: Brand or Influencer/Creator?
- [ ] Review from that perspective

## 3. Governing Law & Dispute Resolution
- [ ] Governing law stated
- [ ] Dispute resolution specified
- [ ] If arbitration: institution and rules named

---

## 4. Deliverables & Specifications

**Check for Skala elements:**
- [ ] Content type defined (posts, stories, videos, reels)
- [ ] Platforms specified (Instagram, TikTok, YouTube, etc.)
- [ ] Quantity clear
- [ ] Campaign Start Date
- [ ] Posting schedule/deadlines
- [ ] Availability Period (how long content stays up)
- [ ] Content brief or creative direction attached

### Quality & Approval
- [ ] Brand approval right defined
- [ ] Revision limits stated (2-3 typical)
- [ ] Deemed approval timeline
- [ ] Removal/change restrictions during Availability Period

### Technical Failure
- [ ] What happens if delivery fails
- [ ] Reschedule or refund option

---

## 5. Compensation

- [ ] Fee amount clear
- [ ] Payment schedule (upfront %, completion %)
- [ ] Payment terms (Net 30 typical)
- [ ] Invoice requirement stated
- [ ] Late payment consequences
- [ ] Expense reimbursement: pre-approved + documented only

### Skala: AI Tools Costs
- [ ] "Influencer responsible for AI Tools costs" (if AI used)

---

## 6. Intellectual Property

**Check for Skala standard:**
> "Influencer retains ownership and grants Brand non-exclusive, worldwide, perpetual, royalty-free, sublicensable license"

- [ ] Ownership: who retains?
- [ ] License type: exclusive or non-exclusive
- [ ] Territory: worldwide
- [ ] Duration: time-limited or perpetual
- [ ] Sublicense rights: yes/no
- [ ] Use scope: marketing, promotion, commercial

### Preexisting/Third-Party IP
- [ ] Addressed in agreement
- [ ] License grant to Brand
- [ ] Influencer must identify third-party materials
- [ ] Ensure permissions obtained

### Red Flags
- [ ] Full IP assignment (not license) — 🔴 for Creator
- [ ] Exclusive license without premium — 🟡
- [ ] Perpetual for one-time fee without premium — 🟡

---

## 6A. Whitelisting & Paid Usage 💰

**Check for pricing/limits:**
- [ ] Whitelisting defined (ads from Creator's handle)
- [ ] Paid usage defined (content in paid advertising)
- [ ] Separate pricing or included in base?
- [ ] Time limit (e.g., 90 days)?
- [ ] $ spend cap?
- [ ] Reporting requirements?

### Red Flags
- [ ] "Perpetual paid usage" with one-time fee — 🔴
- [ ] No usage reporting — 🟡
- [ ] Unlimited ad spend — 🟡
- [ ] Whitelisting without Creator attribution — 🟡

---

## 7. AI Tools Compliance ⚠️ CRITICAL NEW SECTION

**Check for Skala requirements:**

### Usage Requirements
- [ ] AI Tools used per their licenses and terms
- [ ] Consents secured for training data
- [ ] Proper output licensing
- [ ] No third-party rights infringement
- [ ] Brand can request list of AI Tools used

### Prohibited Uses
- [ ] **No impersonation** of real persons without consent
- [ ] **No deceptive testimonials** about product performance
- [ ] **No unattainable results** depicted

### If AI/Synthetic Media section MISSING:
🔴 Flag as issue — modern agreements must address AI

---

## 8. Synthetic Media Disclosures ⚠️ CRITICAL NEW SECTION

**Check for Skala requirements:**

- [ ] Disclosure that content is AI-generated/virtual
- [ ] Placement: within content or beginning of caption
- [ ] Visibility: "unavoidable"
- [ ] Language: primary language of Deliverable
- [ ] Platform AI labels used
- [ ] Combined with FTC sponsorship disclosures

### Failure to Disclose
- [ ] Cure provision (remove and re-post with disclosures)

### If Synthetic Media Disclosures MISSING:
🔴 Flag if AI/synthetic content will be used

---

## 9. FTC Compliance (16 CFR Part 255) ⚠️ CRITICAL

**Check for Skala requirements:**

### Disclosure Requirements
- [ ] Disclosure type specified (#Ad, #Sponsored)
- [ ] Placement: first 3 lines (Instagram) / first 3 seconds (video)
- [ ] Visibility: "prominent, not buried"
- [ ] Language: clear to audience (not just #sp or #partner)
- [ ] Platform branded content tools required

### Substantiation
- [ ] Truth-in-advertising compliance
- [ ] Honest opinion requirement
- [ ] No false/misleading statements
- [ ] Brand responsible for claim substantiation?

### Platform/Regulator Cooperation
- [ ] Influencer cooperation for inquiries
- [ ] Document retention requirements

### Red Flags
- [ ] No disclosure language specified — 🔴
- [ ] Disclosure "at end of caption" — 🟡
- [ ] Creator solely responsible for claim substantiation — 🟡

---

## 10. Exclusivity 💰

- [ ] Is there exclusivity clause?
- [ ] If yes:
  - [ ] Duration limited (≤3 months preferred, ≤6 months acceptable)
  - [ ] Competitors specifically named (Exhibit A) or narrowly defined
  - [ ] Category narrowly defined (not "industry")
  - [ ] Additional compensation provided (separate from base fee)
  - [ ] Post-campaign exclusivity addressed

> **BK Guidance:** Exclusivity requires separate compensation. See Gymshark v. Massiah — unpaid exclusivity led to litigation.

### Skala Note
> "Brand owes no consideration for Exclusive Relationship beyond Compensation expressly stated"

### Red Flags
- [ ] Exclusivity >12 months — 🔴
- [ ] "Industry" exclusivity (vs category) — 🔴
- [ ] No additional compensation — 🔴
- [ ] Vague "competitive products" — 🟡

---

## 11. Representations & Warranties

- [ ] Professional quality per industry standards
- [ ] Original work
- [ ] Rights to license
- [ ] No third-party infringement
- [ ] No defamatory/unlawful content
- [ ] Legal compliance including FTC

---

## 12. Independent Contractor Status

- [ ] "Independent contractor, not employee"
- [ ] No authority to bind Brand
- [ ] No tax withholding
- [ ] Influencer responsible for taxes
- [ ] Reclassification protection

---

## 13. Indemnification

**Check Skala coverage:**
- [ ] Breach of agreement
- [ ] IP/privacy/publicity claims
- [ ] AI Tools usage claims
- [ ] Synthetic Media infringement
- [ ] Disclosure failures
- [ ] Attorneys' fees included

### For Creator: Check scope
- [ ] Cap present?
- [ ] Mutual or one-way?
- [ ] Brand indemnifies for own materials?

---

## 14. Confidentiality

- [ ] Obligations defined
- [ ] Definition of Confidential Information
- [ ] Standard exclusions present
- [ ] Permitted disclosure to team with similar obligations
- [ ] Survives termination

---

## 15. No Conflicts

- [ ] No existing conflicting contracts
- [ ] Consistent with Exclusive Relationships

---

## 16. Term & Termination

- [ ] Agreement term defined
- [ ] Termination rights (both parties)
- [ ] Notice period (5 days Skala standard)
- [ ] Payment for published Deliverables
- [ ] Survival clauses:
  - [ ] IP
  - [ ] Warranties
  - [ ] Indemnity
  - [ ] Confidentiality

---

## 17. Morality Clause ⚠️

- [ ] Is there morality clause?
- [ ] If yes:
  - [ ] Trigger standard defined (conviction vs allegation)
  - [ ] "Reasonable person" standard (not "sole discretion")
  - [ ] Cure period provided (5-10 days)
  - [ ] Payment for completed work addressed
  - [ ] Mutual (applies to Brand too)?

### Red Flags
- [ ] "Sole discretion" trigger — 🔴
- [ ] No payment for completed work — 🔴
- [ ] Includes "past conduct" — 🔴
- [ ] Only applies to Creator (not mutual) — 🟡

---

## 18. Platform-Specific Requirements 📱

### Instagram
- [ ] Branded Content Tool requirement addressed
- [ ] Stories vs Feed terms differentiated
- [ ] Reels music licensing addressed
- [ ] Disclosure placement (first 125 chars)

### TikTok
- [ ] Branded Content Toggle requirement
- [ ] Duet/Stitch permissions specified
- [ ] Commercial Music Library vs trending sounds
- [ ] Spark Ads authorization addressed

### YouTube
- [ ] Paid Promotion checkbox requirement
- [ ] Disclosure: verbal + description
- [ ] Content ID claims handling
- [ ] Shorts vs Long-form differentiated

### Cross-Platform
- [ ] Repurposing rights clear
- [ ] Platform ban/suspension addressed
- [ ] Force majeure for algorithm changes

---

## 19. Remedies

- [ ] Equitable relief available
- [ ] For irreparable harm

---

## Quick Reference: Classification Thresholds

| Level | Criteria |
|-------|----------|
| 🔴 RED | Perpetual paid usage without premium, full IP assignment (not license), exclusivity >12mo without premium, unlimited offsets, Creator indemnifies Brand materials, uncapped liability, AI consent without limits, no AI/synthetic disclosures, no FTC compliance, morality "sole discretion", industry-wide exclusivity |
| 🟡 YELLOW | License 12-24mo, exclusivity 3-12mo without separate compensation, liability cap <1x contract, whitelisting not priced separately, vague "competitive product", Net 60+, AI section incomplete, morality clause one-way, no usage reporting |
| 🟢 GREEN | Skala standard (ownership retained, non-exclusive license), no exclusivity or ≤3mo with premium, clear deliverables, Net 30 with upfront payment, mutual indemnity, full AI compliance, FTC addressed, whitelisting/paid usage priced, morality mutual with cure period |

---

## AI Influencer / Virtual Influencer Addendum 🤖

**If agreement involves AI-generated personas:**

- [ ] Persona ownership clearly allocated
- [ ] Voice/likeness rights documented (if based on real person)
- [ ] Training data warranties present
- [ ] Output ownership defined
- [ ] Synthetic Media disclosure format specified
- [ ] Platform AI labeling compliance addressed
- [ ] Future AI development rights addressed

### Red Flags (AI Influencer)
- [ ] Brand owns AI persona outright — 🔴
- [ ] No training data warranties — 🔴
- [ ] Unlimited deepfake rights — 🔴
- [ ] No disclosure requirements — 🔴

---

## Supporting file: references/playbook.md

# Influencer Agreement Playbook

Negotiation guidance for ADVISE mode. Based on Skala Influencer Marketing Agreement standards.

**Regulatory Framework:** FTC 16 CFR Part 255 (Guides Concerning Endorsements), FTC Disclosures 101

---

## Lessons from Real Disputes (BK Case Analysis)

> The following fixes are based on BK's analysis of actual influencer lawsuits. Each addresses a specific contract failure that led to litigation.

| Case | Contract Failure | BK Fix |
|------|-----------------|--------|
| **Gymshark v. Massiah** | Non-compete too long, no separate payment | Limit to 0-6 months; pay separate compensation for restriction |
| **Luka Sabbat v. Snap** | Large upfront, no milestones | Milestone payments: 20% signing, 40% first post, 40% final |
| **Shein Class Actions** | Vague "comply with law" disclosure | Mandatory: "#ad" in first 3 lines + platform tools |
| **PopSugar** | Unlimited perpetual license | Time-limited (12mo), no sublicense without consent |
| **Celsius/ALO Yoga** | "Organic-style" posts allowed | Prohibited language list ("honest review", "not sponsored") |
| **Ferragni-Balocco** | Misleading charity claims | Exact charity language required verbatim |

---

## 1. Deliverables & Approval

**Why it matters:** Clear deliverables prevent scope creep. Unlimited revisions = free labor for Creator.

### Skala Standard
> "Influencer will create and publish Deliverables on Social Media Platforms following Campaign Start Date and upon Brand's written instructions. All Deliverables must meet Brand's quality standards and include required disclosures."

### Required Elements

| Element | Check For |
|---------|-----------|
| Content type | Posts, stories, videos, reels specified |
| Platforms | Instagram, TikTok, YouTube, etc. |
| Quantity | Number of each content type |
| Timeline | Campaign Start Date, posting schedule |
| Availability | How long content stays up |

### Negotiation Positions

| Preferred (Creator) | Fallback |
|---------------------|----------|
| Specific SOW with content types, platforms, quantity | Content brief attached as exhibit |
| 2-3 revisions maximum | "Reasonable revisions" with materiality standard |
| Creator approves final published version | 48-hour deemed approval |
| Rejection only for brand guideline violations | Written rejection with specific reasons |

### Skala: Material Technical Failure
> "If material technical failure prevents timely delivery, Influencer will notify Brand and, at Brand's option, reschedule or refund fees allocable to undelivered Deliverable."

---

## 2. Compensation & Payment

### Skala Standard
> "Brand will pay Influencer the Compensation as sole compensation for creating and publishing Deliverables... Payment due within Payment Term subject to receiving invoice."

### Red Flags
- Payment on publication only (Creator bears all risk)
- Net 90+ terms
- Unlimited offsets
- No invoice requirement

### Negotiation Positions

| Preferred (Creator) | Fallback |
|---------------------|----------|
| 50% signing, 50% delivery | 30/40/30 (signing/delivery/publication) |
| Net 30 days | Net 45 days |
| Late fee 1.5%/month | Statutory rate |
| No unilateral offsets | Offsets limited to documented breach |
| Pre-approved expenses documented | Expenses included in rate |

### Skala: AI Tools Costs
> "Influencer is solely responsible for all costs of any generative software, models, training data, platforms, or services ('AI Tools') used to generate and publish Deliverables."

---

## 3. Intellectual Property & Content Rights

### Skala Standard (Influencer-Favorable)
> "Influencer retains ownership of Deliverables and grants Brand a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, fully paid, sublicensable license to use, reproduce, publish, distribute, display, transmit, adapt, and otherwise exploit the Deliverables."

### Key Elements

| Element | Skala Standard |
|---------|---------------|
| Ownership | Influencer retains |
| License type | Non-exclusive |
| Territory | Worldwide |
| Duration | Perpetual |
| Fee | Royalty-free, fully paid |
| Sublicense | Yes |
| Use | Marketing, promotion, commercial purposes |

### Preexisting/Third-Party IP
> "If Deliverables contain prior IP owned by Influencer or third party, Influencer grants Brand non-exclusive, worldwide, perpetual, royalty-free license with sublicense rights."

### Red Flags (for Creator)

| Issue | Risk | Preferred Fix |
|-------|------|---------------|
| Full IP assignment (not license) | 🔴 | Retain ownership, grant license |
| Exclusive license | 🔴 | Non-exclusive |
| Additional uses at no fee | 🟡 | Price separately (whitelisting) |
| Perpetual for one-time fee | 🟡 | Time-limited or premium |

---

## 3A. Whitelisting & Paid Usage 💰 PRICING CRITICAL

### Definitions

| Term | Meaning |
|------|---------|
| **Whitelisting** | Brand runs creator content as ads from creator's handle |
| **Dark Posting** | Brand runs ads from brand handle using creator content |
| **Paid Usage** | Content used in paid advertising (not just organic) |
| **Boosting** | Brand pays to amplify creator's organic post |

> **BK Guidance:** Each usage right should be priced separately. Perpetual paid usage with one-time fee led to litigation (see PopSugar case above).

### Skala Standard
> "Brand's license includes the right to use Deliverables for marketing and promotional purposes."

**⚠️ Check:** Does "promotional purposes" include paid advertising? If unclear, negotiate.

### Negotiation Positions (Creator)

| Issue | Preferred | Fallback |
|-------|-----------|----------|
| Whitelisting term | Separate fee per month | Included for X months in base fee |
| Paid usage | Separate fee, time-limited | Included with time limit (90 days) |
| Usage cap | Ad spend cap (negotiate amount) | Time limit only |
| Reporting | Brand provides usage reports | Quarterly summary |
| Extension | Pro-rata pricing | Right of first refusal |

### Pricing Principles

> **BK Guidance:** Whitelisting and paid usage should be priced separately from organic content fees. Specific rates depend on niche, engagement, and negotiation — avoid perpetual rights without additional compensation.

**Key questions to resolve:**
- Is whitelisting (ads from Creator's handle) included or separate?
- What is the time limit for paid advertising use?
- Is there an ad spend cap?
- Will Brand provide usage reports?

### Red Flags

| 🔴 Issue | Fix |
|----------|-----|
| "Perpetual paid usage rights" with one-time fee | Time-limit or significant premium |
| No usage reporting | Add quarterly reports |
| Unlimited ad spend | Add $ cap |
| Whitelisting without handle attribution | Require "Sponsored by [Creator]" |

---

## 4. AI Tools Compliance ⚠️ NEW CRITICAL SECTION

### Skala Standard
> "Influencer will exploit AI Tools in accordance with their licenses and terms, secure any necessary consents for training data, model usage, and output licensing, and will not use AI Tools in a manner that infringes third-party rights."

### Required Elements

| Requirement | Check For |
|-------------|-----------|
| License compliance | AI tools used per their terms |
| Training data consent | Proper rights for training data |
| Output licensing | Rights to use AI-generated output |
| Non-infringement | No third-party rights violations |
| Disclosure on request | Brand can request list of AI tools used |

### Prohibited Uses (Skala)
> "Influencer will not use Synthetic Media to:
> - Impersonate or misappropriate name, image, or voice of any real person without written consent
> - Create deceptive testimonials about product performance
> - Depict results that are materially unattainable in normal use"

### Negotiation Positions

| Issue | Preferred (Creator) | Fallback |
|-------|---------------------|----------|
| AI tool approval | Notify Brand of tools used | Pre-approval required |
| Synthetic Media limits | Per Skala prohibitions | Brand approval per use |
| Liability for AI issues | Mutual | Creator with carve-outs |

---

## 5. Synthetic Media Disclosures ⚠️ NEW CRITICAL SECTION

### Skala Standard
> "For each Deliverable that includes Synthetic Media, Influencer will ensure clear, prominent disclosure that content or persona is virtual or AI-generated, in addition to any required sponsorship disclosures."

### Disclosure Requirements

| Requirement | Standard |
|-------------|----------|
| Placement | Within content or beginning of caption/narration |
| Visibility | "Unavoidable" |
| Language | Primary language of Deliverable |
| Platform tools | Use available AI content labels |
| Combined with | FTC sponsorship disclosures |

### Failure to Disclose
> "Failure to include required disclosures will be promptly cured by removal and re-posting with proper disclosures."

---

## 6. FTC Compliance ⚠️ CRITICAL — 16 CFR Part 255

### Regulatory Framework
- **FTC Act §5** — Prohibits unfair or deceptive acts
- **16 CFR Part 255** — Endorsement Guides
- **FTC Disclosures 101** — Social media guidance

### Skala Standard
> "Influencer must clearly disclose material connection to Brand in each Deliverable (e.g., using '#Ad' or '#Sponsored') and ensure disclosures are prominent and comply with FTC requirements."

### Material Connection = Must Disclose
Any relationship that might affect credibility of endorsement:
- Payment (including free products)
- Employment/consulting relationship
- Family/personal relationship
- Equity/investment stake

### Disclosure Requirements (FTC)

| Element | FTC Standard | Compliance |
|---------|--------------|------------|
| **Placement** | Beginning, not buried | First 3 lines (Instagram), first 3 seconds (video) |
| **Visibility** | Hard to miss | Same font size, contrasting color |
| **Language** | Clear to audience | "#Ad" "#Sponsored" (not #sp #partner #collab alone) |
| **Platform** | Use native tools | Instagram Paid Partnership, TikTok Branded Content |

### Approved Disclosure Language
| ✅ Clear | ❌ Ambiguous |
|----------|-------------|
| #Ad | #sp |
| #Sponsored | #partner |
| #BrandPartner | #collab |
| "Paid partnership with [Brand]" | #ambassador |
| "Ad" at start of caption | Disclosure at end only |

### FTC Enforcement Risks
- **Warning letters** — FTC sends to influencers directly
- **Cease and desist** — Requires corrective action
- **Civil penalties** — Adjusted annually; check current FTC penalty schedule
- **Brand liability** — FTC holds advertisers responsible for influencer violations

### Negotiation Positions

| Preferred (Creator) | Fallback |
|---------------------|----------|
| Joint responsibility; Brand provides compliant copy | Creator discloses; Brand substantiates claims |
| Brand indemnifies for claim substantiation failures | Mutual indemnification |
| Specific disclosure language agreed in SOW | Per FTC guidelines |
| Brand reviews disclosures before posting | Creator follows FTC Disclosures 101 |

### Skala: Platform/Regulator Cooperation
> "Influencer will cooperate with Brand in any inquiry by Social Media Platforms or regulators concerning Deliverables."

---

## 7. Exclusivity 💰 COMPENSATION BENCHMARKS

### Skala Standard
> "Brand owes no consideration for any Exclusive Relationship beyond the Compensation expressly stated in this Agreement."

**Translation:** If exclusivity required, it must be SEPARATELY PRICED in Key Terms.

### Red Flags
- Category exclusivity >12 months
- Vague "competitive products"
- No additional compensation
- Extends beyond campaign period
- "Industry" exclusivity (vs. specific category)

### Exclusivity Pricing Principles

> **BK Guidance (from Gymshark v. Massiah):** Non-compete and exclusivity restrictions require separate compensation. Unpaid exclusivity periods led to litigation. Key principles:
> - Limit exclusivity to 0-6 months
> - Pay separately for any restriction period
> - Name specific competitors (Exhibit A), not broad categories
> - Avoid "industry" exclusivity — use narrow product category

### Negotiation Positions

| Preferred (Creator) | Fallback |
|---------------------|----------|
| No exclusivity | Named competitors only (Exhibit A) |
| If exclusivity: ≤3 months | 6 months with separate compensation |
| Category narrowly defined | "Directly competitive to [specific product]" |
| Written list of competitors | "Brand's primary competitors as of Effective Date" |
| Right to request additions post-signing | 30-day cure for inadvertent violations |
| Separate fee for extension | Pro-rata monthly pricing |

### Category Definition Examples

| ✅ Narrow (Acceptable) | ❌ Broad (Problematic) |
|------------------------|------------------------|
| "Energy drinks" | "Beverages" |
| "Running shoes" | "Athletic apparel" |
| "Skincare serums" | "Beauty products" |
| "Meal kit delivery" | "Food companies" |

### Skala Key Terms Format
> "Exclusive Relationship: [Yes/No]. If Yes: Category: [___]. Duration: [___]. Competitors: [list or Exhibit A]."

---

## 8. Representations & Warranties

### Skala Standard Warranties

| Warranty | Language |
|----------|----------|
| Professional quality | "Created and posted in professional manner per industry standards" |
| Originality | "Each Deliverable is Influencer's original work" |
| Rights | "Has all necessary rights, licenses, authority to license" |
| Non-infringement | "Does not infringe third-party rights" |
| No unlawful content | "No defamatory, obscene, or unlawful material" |
| Legal compliance | "Will not violate any laws including FTC guidelines" |

---

## 9. Indemnification

### Skala Standard
> "Influencer will indemnify and hold Brand harmless from losses arising out of:
> (i) any breach of Agreement
> (ii) any claim that Deliverables, AI Tools usage, or Synthetic Media infringe IP, privacy, or publicity rights
> (iii) failure to make required disclosures"

### Key Coverage Areas
- Agreement breach
- IP/privacy/publicity claims
- AI Tools misuse
- Synthetic Media issues
- Disclosure failures

### Negotiation (Creator Perspective)

| Preferred | Fallback |
|-----------|----------|
| Mutual indemnification | One-way with cap |
| Cap at 1x fees | Cap at total fees paid |
| Brand indemnifies for own materials | Carve-out for Brand-provided content |

---

## 10. Platform-Specific Requirements 📱 DETAILED GUIDANCE

### Instagram (Meta)

| Requirement | Details |
|-------------|---------|
| **Branded Content Tool** | REQUIRED for paid partnerships; enables "Paid partnership with [Brand]" label |
| **Stories** | 24hr availability; specify if Brand needs copies for archive |
| **Reels** | Music restrictions for commercial use; use Meta Sound Collection |
| **Feed Posts** | Disclosure in first 125 characters (before "more" truncation) |
| **Shopping Tags** | Requires approved Brand shop; Creator cannot tag without authorization |

**Skala SOW Element:** "Platform: Instagram. Content: [X] Feed Posts, [X] Stories, [X] Reels."

### TikTok

| Requirement | Details |
|-------------|---------|
| **Branded Content Toggle** | REQUIRED; enables "Paid partnership" disclosure |
| **Duet/Stitch** | Default ON; Brand must specify if OFF required |
| **Commercial Music** | Most trending sounds NOT licensed for ads; use Commercial Music Library |
| **Spark Ads** | Brand boosting requires Creator authorization code |
| **Platform Rights** | TikTok ToS grants platform broad license to Creator content |

**⚠️ Red Flag:** Agreement grants whitelisting but Creator hasn't enabled Spark Ads authorization.

### YouTube

| Requirement | Details |
|-------------|---------|
| **Disclosure Placement** | BOTH verbal mention AND written disclosure in description |
| **Paid Promotion Checkbox** | In video settings; triggers "Includes paid promotion" overlay |
| **Content ID** | Address who handles claims on licensed music/clips |
| **Shorts vs Long-form** | Different engagement metrics; specify in SOW |
| **Community Guidelines Strikes** | Can prevent Creator from delivering; address in force majeure |

**Skala SOW Element:** "Platform: YouTube. Content: [X] Long-form videos (min [X] min), [X] Shorts."

### Cross-Platform Considerations

| Issue | Guidance |
|-------|----------|
| **Repurposing** | Specify if same content across platforms or unique per platform |
| **Platform bans** | Force majeure? Termination right? |
| **Algorithm changes** | No performance guarantees; engagement-based bonuses risky |
| **Account suspension** | Alternative delivery method or termination right |

---

## 10A. Morality Clause ⚠️ REPUTATION PROTECTION

### Purpose
Allows Brand to terminate if Creator's conduct damages Brand reputation.

### Skala Standard
> Not explicitly included in standard template — negotiate separately if required.

### Typical Morality Clause Elements

| Element | Brand Position | Creator Counter |
|---------|---------------|-----------------|
| **Trigger** | "Any conduct that brings disrepute" | "Criminal conviction or credible public allegation" |
| **Standard** | "In Brand's sole discretion" | "Reasonable person standard" |
| **Scope** | Any conduct, public or private | "Public conduct that becomes widely known" |
| **Cure Period** | None; immediate termination | 5-10 day cure period |
| **Payment** | Forfeit unpaid compensation | Pro-rata for work completed |

### Negotiation Positions (Creator)

| Preferred | Fallback |
|-----------|----------|
| No morality clause | Mutual morality clause (applies to Brand too) |
| "Convicted of felony" standard | "Credible public allegation of serious misconduct" |
| Applies only during campaign | Extends 30 days post-campaign |
| Pro-rata payment for completed work | Return advance only, keep earned fees |
| Written notice + 10-day cure | 5-day cure for non-criminal matters |

### Red Flags

| 🔴 Issue | Risk |
|----------|------|
| "Sole discretion" trigger | Brand can terminate for any reason |
| No payment for completed work | Creator loses all compensation |
| Includes "past conduct" | Retroactive liability |
| No mutual application | Only Creator subject to clause |

---

## 10B. AI Influencer / Virtual Influencer 🤖 SPECIAL CONSIDERATIONS

### When Applicable
Agreement involves:
- AI-generated personas (Lil Miquela, etc.)
- Virtual avatars representing real people
- Deepfake-style content (with consent)
- Fully synthetic content creators

### Skala AI Influencer Template Additions

#### Enhanced Definitions
> "**Synthetic Media**" means any audio, video, image, or text content that has been generated, manipulated, or modified using artificial intelligence, machine learning, or similar technologies, including but not limited to deepfakes, AI-generated personas, and digitally altered likenesses."

#### Required Disclosures (AI Influencer)
> "Each Deliverable must include clear, prominent disclosure that the persona is virtual or AI-generated, in addition to any required sponsorship disclosures under FTC guidelines."

### Additional Contract Elements for AI Influencers

| Element | Requirement |
|---------|-------------|
| **Persona ownership** | Who owns the virtual character? |
| **Voice/likeness rights** | If based on real person, consent documented |
| **Training data** | Proper licenses for training data |
| **Output rights** | Clear allocation of AI-generated content rights |
| **Disclosure format** | "#VirtualInfluencer" + "#Ad" combined |
| **Platform compliance** | Meta/TikTok AI labeling requirements |

### Negotiation Positions

| Issue | Preferred (Creator/Developer) | Fallback |
|-------|-------------------------------|----------|
| Persona ownership | Creator retains full ownership | Shared ownership with reversion |
| Training data liability | Brand provides/licenses training data | Creator warrants clean data |
| Output ownership | Per standard IP section | Work-for-hire with license back |
| Future AI development | Creator can continue developing persona | Non-compete limited to Brand category |

### Red Flags (AI Influencer Agreements)

| 🔴 Issue | Risk |
|----------|------|
| Brand owns AI persona outright | Creator loses entire business |
| No training data warranties | Copyright infringement liability |
| "All AI-generated content" assigned | Overbroad IP transfer |
| No disclosure requirements | FTC/platform violations |
| Unlimited deepfake rights | Reputational/legal risks |

### Regulatory Landscape
- **EU AI Act** — Transparency requirements for AI-generated content
- **California AB 602/AB 730** — Deepfake disclosure requirements
- **FTC** — Truth-in-advertising applies to AI influencers
- **Platform Policies** — Meta, TikTok require AI content labels; check current platform guidelines

---

## 11. Term & Termination

### Skala Standard
- **Term:** As specified in Key Terms
- **Termination:** Either party, 5 days written notice
- **Payment:** "Portion of Compensation for Deliverables already published"
- **Survival:** IP, Warranties, Indemnity, Confidentiality

### Availability Period
> "Influencer may not remove or substantially change any Deliverable during Availability Period without Brand's written approval."

---

## Output Structure (ADVISE Mode)

```
**Overall: 🔴/🟡/🟢**

**Summary:**
- Key issue 1
- Key issue 2
- Key issue 3

**Issues:**
| Priority | Section | Issue | Recommendation |
|----------|---------|-------|----------------|
| 🔴 | X.X | Problem | Preferred: [Skala language] / Fallback: ... |

**AI/Synthetic Media Check:**
- [ ] AI Tools Compliance addressed
- [ ] Synthetic Media Disclosures addressed
- [ ] FTC + AI disclosures combined

**Missing Terms:**
- Item vs Skala baseline

**Questions:**
- Clarification needed
```