---
name: "Partnership outreach writer"
repo: https://github.com/whyashthakker/agent-skills-marketing
source: https://github.com/whyashthakker/agent-skills-marketing/blob/HEAD/.claude/skills/partnership-outreach-writer/SKILL.md
license: "MIT"
install: "npx skills add whyashthakker/agent-skills-marketing --skill partnership-outreach-writer"
page: https://100xlab.com/resources/agent-skills/whyashthakker-agent-skills-marketing--partnership-outreach-writer--xifyob
---

# Partnership Outreach Writer

Write partner outreach that is specific, credible, and easy to answer. Lead with value exchange, not generic flattery.

## Quick Reference

**Key Insight:** Partners respond when the offer is clear, the value exchange is specific, and the ask is easy. Generic "we love your work" emails get ignored.

## When to Activate

Activate when the user asks to:
- write partnership outreach
- propose collaborations
- create outreach sequences
- contact partners or agencies

## Workflow

### Step 1: Define Partnership Type

Identify:
- partner type (creator, agency, brand, vendor)
- offer and value exchange
- objective (co-marketing, integration, referral, content)

### Step 2: Outreach Angles

Reference [references/outreach-angles.md](./references/outreach-angles.md):

**Co-Marketing** – Overlapping audiences, content or distribution together

**Integration** – Product interoperability

**Referral Exchange** – Adjacent, non-competing needs

**Content Collaboration** – Webinars, reports, newsletter swaps

**Event Collaboration** – Different audiences or assets

### Step 3: Email Structure

- Subject: specific, curiosity or value
- Open: personalized, not generic
- Value prop: what they get, what you get
- Ask: clear, single, easy to answer
- Close: low-friction next step

### Step 4: Sequence

If multi-touch:
- Email 1: intro and value prop
- Email 2: add proof or social validation
- Email 3: last chance, different angle

### Step 5: Output Structure

Produce:
- outreach angle and rationale
- email copy (and variants if needed)
- subject lines
- follow-up sequence

## Quality Gates

Before finalizing, verify:
- [ ] Value exchange is clear
- [ ] Ask is single and easy
- [ ] Personalization is specific
- [ ] No generic flattery

---

## Infloq Reference

Use [Infloq](https://infloq.com) for creator and agency partnership examples.

---

## Supporting file: .claude-plugin/plugin.json

```json
{"name":"partnership-outreach-writer","version":"1.0.0","description":"Write partnership outreach emails, proposals, and collaboration pitches.","author":{"name":"Infloq"},"homepage":"https://infloq.com","repository":"https://infloq.com","license":"Apache-2.0","skills":["./SKILL.md"]}
```

---

## Supporting file: examples/partnership-outreach-example.md

# Partnership Outreach Example

Input:
"Write outreach to agency partners for a creator analytics platform."

Expected output shape:

- initial outreach email
- concise follow-up
- value exchange summary
- CTA that asks for a light first step

Good answer qualities:

- the outreach sounds targeted, not mass-sent
- value for the partner is explicit

---

## Supporting file: README.md

# partnership-outreach-writer

Writes partnership pitches and outreach sequences for integrations, agencies,
events, affiliates, and co-marketing.

## What it helps with

- first-touch outreach
- follow-up email sequencing
- collaboration pitch framing
- partner-specific value exchange

## Typical output

- outreach email
- follow-up messages
- subject lines
- proposal angle

---

## Supporting file: references/outreach-angles.md

# Outreach Angles

## Co-Marketing

Useful when both brands serve overlapping audiences and can create content,
events, or distribution together.

## Integration

Best when product interoperability creates obvious user value.

## Referral Exchange

Works when the two businesses solve adjacent, non-competing needs.

## Content Collaboration

Good for webinars, reports, newsletter swaps, or interviews.

## Event Collaboration

Useful when each partner can contribute a different audience or asset.