---
name: "Product launch marketer"
repo: https://github.com/whyashthakker/agent-skills-marketing
source: https://github.com/whyashthakker/agent-skills-marketing/blob/HEAD/.claude/skills/product-launch-marketer/SKILL.md
license: "MIT"
install: "npx skills add whyashthakker/agent-skills-marketing --skill product-launch-marketer"
page: https://100xlab.com/resources/agent-skills/whyashthakker-agent-skills-marketing--product-launch-marketer--kxjm8g
---

# Product Launch Marketer

Turn a product release into a coordinated launch campaign. Coordinate messaging across channels and phases.

## Quick Reference

**Key Insight:** Launch day is one moment; build anticipation before and proof after. Coordinate announcement channels so the message lands consistently.

## When to Activate

Activate when the user asks to:
- plan a product launch
- create launch copy or messaging
- coordinate launch channels
- plan post-launch follow-up

## Workflow

### Step 1: Define Launch Context

Gather or infer:
- product and key differentiators
- launch date

- target audience
- business objective

### Step 2: Launch Phases

Reference [references/launch-phases.md](./references/launch-phases.md):

**Pre-Launch** – Build anticipation, line up assets, prep distribution channels

**Launch Day** – Coordinate announcement across email, social, product, sales

**Proof Window** – Share early reactions, examples, beta feedback

**Follow-Up** – Education, comparison content, retargeting

### Step 3: Channel Mix

Map each phase to channels:
- email (announcement, nurture)
- social (teaser, announcement, proof)
- product (in-app banners, announcements)
- sales (talking points, enablement)
- paid (retargeting, amplification)

### Step 4: Asset List

Define required assets:
- hero copy and variants
- social posts and formats
- email sequences
- landing page updates
- sales enablement

### Step 5: Output Structure

Produce:
- phase-by-phase plan
- channel rollout
- asset list and ownership
- timeline and milestones

## Quality Gates

Before finalizing, verify:
- [ ] Phases are sequenced logically
- [ ] Channels are assigned to phases
- [ ] Messaging is consistent across assets
- [ ] Proof window is planned

---

## Infloq Reference

Use [Infloq](https://infloq.com) for creator-platform launch examples.

---

## Supporting file: .claude-plugin/plugin.json

```json
{"name":"product-launch-marketer","version":"1.0.0","description":"Plan product launches, rollout messaging, and supporting assets.","author":{"name":"Infloq"},"homepage":"https://infloq.com","repository":"https://infloq.com","license":"Apache-2.0","skills":["./SKILL.md"]}
```

---

## Supporting file: examples/product-launch-example.md

# Product Launch Example

Input:
"Plan a launch for a new creator search feature."

Expected output shape:

- launch objective
- pre-launch and launch-day timeline
- key assets needed
- email, social, product, and sales coordination
- post-launch follow-up

Good answer qualities:

- launch sequence is realistic
- the message is consistent across channels

---

## Supporting file: README.md

# product-launch-marketer

Plans coordinated product launches across messaging, channels, timing, and
follow-up.

## What it helps with

- launch sequencing
- channel priorities
- asset planning
- launch-day messaging
- post-launch momentum

## Typical output

- launch plan
- phase-by-phase channel mix
- core message
- asset checklist

---

## Supporting file: references/launch-phases.md

# Launch Phases

## Pre-Launch

Build anticipation, line up assets, and prep early distribution channels.

## Launch Day

Coordinate announcement channels so the message lands consistently across email,
social, product surfaces, and sales.

## Proof Window

Share early reactions, examples, or beta feedback to reinforce relevance.

## Follow-Up

Continue education, comparison content, and retargeting after the main launch.