---
name: "Brand voice"
repo: https://github.com/retieedra-profound/skills-marketing-library
source: https://github.com/retieedra-profound/skills-marketing-library/blob/HEAD/wisprflow/brand-voice/SKILL.md
license: "MIT"
install: "npx skills add retieedra-profound/skills-marketing-library --skill brand-voice"
page: https://100xlab.com/resources/agent-skills/wispr-flow-claude-skills--wispr-flow-brand-voice--1mkyxcs
---

# Brand Voice

## Brand Voice Framework

### 1. Voice Attributes
Define 3-5 core attributes that describe how the brand sounds:

| Attribute | Description | Instead of |
|-----------|-------------|------------|
| **Confident** | Direct, assured | Hesitant, hedge-y |
| **Warm** | Friendly, approachable | Cold, corporate |
| **Clear** | Simple, straightforward | Complex, jargon-heavy |
| **Witty** | Clever, playful | Serious, dry |
| **Expert** | Knowledgeable, authoritative | Basic, surface-level |

### 2. Tone Variations
Same voice, different intensity based on context:

| Context | Tone Adjustment |
|---------|-----------------|
| Marketing | More energetic, persuasive |
| Support | More empathetic, patient |
| Documentation | More precise, thorough |
| Social | More casual, conversational |
| Legal | More formal, careful |

### 3. Language Guidelines

**Do use:**
- Active voice
- Second person ("you")
- Contractions (we're, you'll)
- Simple words
- Short sentences

**Avoid:**
- Passive voice
- Third person
- Jargon without explanation
- Corporate speak
- Buzzwords

## Voice Application

### Headlines
- Lead with benefit
- Be specific
- Inject personality

### Body Copy
- One idea per paragraph
- Conversational flow
- Address reader directly

### CTAs
- Action-oriented
- Clear outcome
- Brand-appropriate tone

### Error Messages
- Don't blame user
- Be helpful
- Offer next step
- Keep it human

## Brand Voice Examples

### Before (Generic)
"We are pleased to announce the launch of our new product feature that will help optimize your workflow efficiency."

### After (With Voice)
"Big news: You can now [feature]. Here's how it helps you [benefit]."

---

### Before (Support - Cold)
"Your request has been received. Please allow 24-48 hours for a response."

### After (Support - Warm)
"Got it! We'll get back to you within a day. Usually faster."

---

### Before (Error - Blaming)
"Invalid input. Please enter a valid email address."

### After (Error - Helpful)
"Hmm, that email doesn't look right. Double-check the format?"

## Voice Consistency Checklist

When reviewing content:

- [ ] Does it sound like our brand?
- [ ] Would we say this out loud?
- [ ] Is it clear on first read?
- [ ] Does the tone match the context?
- [ ] Are we using our preferred words?
- [ ] No forbidden words/phrases?

## Documenting Brand Voice

### Voice Document Structure
```
1. Brand Personality (who we are)
2. Voice Attributes (how we sound)
3. Tone Matrix (by context)
4. Word List (prefer/avoid)
5. Examples (before/after)
6. Quick Reference (cheat sheet)
```

### Word Lists

**Preferred Words:**
| Instead of | Use |
|------------|-----|
| Utilize | Use |
| Leverage | Use/With |
| Facilitate | Help |
| Implement | Build/Do |
| Solution | [Be specific] |

**Forbidden Words:**
- Synergy
- Cutting-edge
- Best-in-class
- Seamlessly
- Revolutionary

## Personal Voice (drafting on a person's behalf)

When drafting Slack messages, emails, or internal communications on behalf of a specific person, read *their* personal voice guide first. Keep one short markdown guide per person (e.g. `voice-guides/<person>.md`) that captures:

- Opening/closing patterns
- Tone characteristics
- Emoji usage rules
- Message templates by type
- Anti-patterns to avoid

**Before drafting any message:**
1. Load the relevant person's voice guide.
2. If drafting for a channel, pull recent messages from that channel for context.
3. Match the patterns and tone documented in the guide.
4. Ask for feedback to improve the guide over time.

**Updating the voice guide.** Refresh it periodically by pulling recent messages (last ~90 days), spotting new patterns or phrase changes, and folding in feedback on drafted messages.

## Output Format

When applying brand voice, deliver:
1. **Revised copy** (in brand voice)
2. **Voice check** (how it reflects attributes)
3. **Alternatives** (if needed)
4. **Notes** (any brand-specific guidance)