Marketers who build. The person you meet does the work.
100xLab is a marketing engineering lab for ambitious companies, founded by Deb Pradhan. We build marketing as systems that grow revenue: brand, product marketing, growth and analytics, search and content. Every playbook we use was tested in our own experiments first.
WHY 100X LAB
“100x” is the growth our systems are built for, not a promise of a multiple. “Lab” is how we got here: we ran experiments on our own products and launches, kept what held and turned it into playbooks. We keep experimenting with new tech and trends, so you do not have to.
FOUNDER
Deb PradhanFOUNDER
100xLab is how I work, packaged as a lab. I think like a marketer and build like an engineer. I design the system, I build it and I stay accountable for the result.
Some of what I have shipped: brand, site and product for Deploy.Finance, a live fintech product. The pitch deck that supported a $1M+ raise (client-reported). A trading product I designed, built and launched on Product Hunt on my own. A landing page that went from blank to live in 3 hours.
Every playbook we use was tested first, on our own products and on client launches. When a project needs more hands, I bring in specialists I have vetted. They work in the same files as me, and I review everything before it reaches you.
If you book a call, you talk to me. If we work together, you keep talking to me.
READ DEB’S STORYHOW IT RUNS
Tested playbooks tell us what works. Systems make it run every day. AI agents, customised to your brand, data and tools, take the repeat work. You get marketing that keeps going after we leave.
FIVE VALUES
| # | SPEC | VALUE | OUTCOME |
|---|---|---|---|
| 01 | Systems over effort | Build the system once, so the work keeps running | Marketing that keeps working after we leave |
| 02 | Tested before trusted | We try a playbook on our own work before we sell it | You get what held, not guesswork |
| 03 | No handoffs | The person who designs it builds it | Nothing lost between departments |
| 04 | Proof, not promises | Numbers and live work, never hype | A results check at 30 days, in numbers |
| 05 | Founder-first | We think like owners, not vendors | Decisions made for your business, not our invoice |
WORKING WITH US
- 01A reply within 4 working hours, India Standard Time (IST), with overlap windows for clients in other time zones.
- 02Sprint and Launch have a fixed scope, price and timeline, all agreed before we start, so there are no surprise invoices.
- 03All source files are yours: Figma, project files and code, handed over on final payment.
RANGE
We have built for a DeFi product, a job platform, a property advisory, an engineering fabricator and a hardware engineering team. Different markets, same problem: a stranger has to trust you before they act.
Meet the person who does the work.
Tell us where your growth stalls. You will hear back from Deb within 4 working hours (IST).