100xLab
§03SERVICES · 05

Five verticals. One lab at the centre.

Brand, product marketing, growth and analytics, search and content, each built as a system from playbooks we tested first. AI agents and automation run through all five. Start with one Sprint, or run them together as one Launch.

THE MODEL

The 100xLab model: five overlapping circles for Brand, Product marketing, Growth and analytics, SEO and GEO, and Content and social. 100xLab sits where all five overlap, applying AI agents and automation across every vertical.
GROWTH & ANALYTICSSEO & GEOCONTENT & SOCIALBRANDPRODUCT MARKETING

THE CENTRE

AI agents and automation, inside all five.

Where the five verticals meet is marketing engineering: marketers who build. Every playbook was tested in our own experiments first. AI agents and n8n workflows run inside each vertical and take the repeated work off your team. People stay where judgement and taste matter.

  • Brand: guidelines AI agents can follow
  • Product marketing: AI-assisted builds, senior review
  • Growth & analytics: leads routed by n8n
  • SEO & GEO: repetitive checks run by agents
  • Content & social: drafts and resizes, human-checked

BRAND

Look like the company you are about to be.

WHAT YOU GET

Buyers, investors and partners judge your brand before they see the product. We build the identity as a system: logo, type, colour and guidelines clear enough for any designer to follow, plus the name and the launch story that go with it. The guidelines are written for people and for AI agents, so new work stays on brand as you grow.

INCLUDES

  • Identity system
  • Brand guidelines
  • Naming and launch story
TIMELINE
1 week for a logo · 3 weeks for a full identity inside Launch
BUY IT AS
Launch

QUESTIONS

01How does this compare with a local branding agency?

The senior designer you meet does the work. No account managers, no handoffs, no hourly meter. Sprint and Launch are fixed price, quoted after one call, so you can compare it line by line with any quote you have.

02Will one week look rushed?

No. You choose from 2 to 3 directions before we refine one, and you get two revision rounds. The speed comes from one senior team, not skipped steps.

03Can you rename us?

Yes. Naming is part of Brand: we explore options with you and agree a shortlist. Trademark clearance is for your lawyer.

04What is a launch story?

A short account of who you are, what changed and why now. We write it once, then use it on the site, in the deck and in launch posts, so every channel says the same thing.

05Do we own the brand files?

Yes. All source files are yours on final payment, ready for any designer, team or AI agent to use.

PRODUCT MARKETING

Clear to a stranger. Live in 3 weeks.

WHAT YOU GET

Positioning first, then everything that carries it: your website, landing pages, pitch deck and product UI, designed and built by the same person, so nothing gets lost between teams. Every site goes live with event tracking and SEO and GEO foundations in place. AI-assisted tooling keeps the build fast, and every page gets senior review. One landing page went from blank to live in 3 hours. Our deck design supported a $1M+ raise (client-reported).

INCLUDES

  • Positioning and website
  • Landing pages and pitch deck
  • Product UI and launch
TIMELINE
1 week for a page or deck · 3 weeks inside Launch
BUY IT AS
Launch

QUESTIONS

01Do you build, or only design?

Both. The person who designs it builds it, so what you approve is what goes live.

02What does positioning cover?

Who it is for, the problem it solves, why you over the alternatives, and the proof. We agree it in writing before any page is designed.

03Can you write the deck story?

Yes. We write the narrative and design the slides together, so both make the same case. Our deck design supported a $1M+ raise (client-reported).

04Have you launched in our sector?

Probably. We have shipped in fintech, crypto, hiring, property and industrial engineering. The job is the same in every sector: make a stranger trust you before they act.

05What happens after launch?

The site and its source are yours. Run it with your own team, or move to Partner and we keep improving it every month.

GROWTH & ANALYTICS

Know where buyers drop off, and what fixes it.

WHAT YOU GET

Every change we make depends on measurement, so we build it first. We set up analytics and event tracking, map the funnel, and build the conversion pages and lead capture that feed it. n8n workflows route each new lead to the right person, so none wait in a shared inbox. A dashboard shows what is happening, and a results check at 30 days reports what changed, in numbers.

INCLUDES

  • Analytics and event tracking
  • Funnels and lead routing
  • Dashboards and a 30-day check
TIMELINE
1 week to set up tracking and a dashboard · monthly on Partner
BUY IT AS
Sprint

QUESTIONS

01Which analytics tools do you use?

Google Analytics 4 behind cookie consent, as on this site, plus the tools your team already pays for. n8n, an open automation tool, connects them.

02What is the 30-day check?

Thirty days after go-live we compare the numbers with the starting point and report what changed. If nothing moved, we say so.

03Is this RevOps?

The marketing side of it. RevOps (revenue operations) is the systems behind how a company markets, sells and grows. We build the tracking, funnels, lead capture and routing. Your sales process stays yours.

04Do you run ads or outbound?

No. We build the measurement, the pages and the routing. Media buying, PR and outbound stay with your team or a specialist.

SEO & GEO

Show up when buyers ask Google or ChatGPT.

WHAT YOU GET

Your buyers ask Google, and now AI assistants such as ChatGPT, Claude, Perplexity and Gemini, who to trust. GEO (generative engine optimisation) means giving those assistants clear, structured facts about you. Every site we ship has SEO and GEO foundations. On Partner we keep those facts current and fix what the reports show, with AI agents doing the repetitive checks. Each month you see what changed, in numbers.

INCLUDES

  • Technical SEO
  • GEO for AI assistants
  • Monthly reporting
TIMELINE
Foundations at launch · ongoing on Partner
BUY IT AS
Partner

QUESTIONS

01What is GEO?

Generative engine optimisation. We structure your site and content so AI assistants such as ChatGPT, Claude, Perplexity and Gemini have clear, structured facts about you to find and cite.

02Is SEO included in every site?

Yes. Technical SEO and GEO foundations come as standard on every site we ship. Ongoing work runs on Partner.

03Why not hire an SEO specialist?

You can. With us, the team that built the site also does the search work, so fixes go live without a handoff or a ticket queue.

04Do you guarantee rankings?

No one honestly can, for Google or for AI assistants. We commit to the work, and report what changed every month, in numbers.

CONTENT & SOCIAL

A launch video, then content that keeps moving.

WHAT YOU GET

A launch video and motion graphics in every format your channels need. Then a social content system: templates, a posting rhythm and AI-assisted workflows that draft, resize and schedule, so your team keeps publishing without adding people. We use AI video where it saves time and still looks right. Nothing goes out without a human check.

INCLUDES

  • Launch video and motion
  • Social content system
  • Templates
TIMELINE
1 week for a launch video · monthly on Partner
BUY IT AS
Sprint

QUESTIONS

01Which formats?

16:9, 1:1 and 9:16, with burned-in captions, so each video works on every channel.

02Can our team keep it going without you?

Yes. You get templates and a simple system, so anyone on the team can make the next post. Or we run it monthly on Partner.

03Do you use AI video?

Where it saves time and looks right. Ask, and we tell you which shots are AI-made.

04Do you buy ads for the content?

No. We build the content and the system that keeps it publishing. Media buying stays with your team or a specialist.

Not sure which one you need?

Tell us what you are launching. We reply within 4 working hours, and you get a fixed quote before any work starts.