Questions we get before the call.

Marketing engineering is marketing done by people who build. A traditional team grows by hiring. A marketing engineer looks at manual marketing work and builds a system for it: a site that converts, search that keeps finding you, content that keeps publishing, and AI agents that take the repeated work. People stay where judgement and taste matter. 100xLab did not invent the term. It is how we work.

A marketing engineering lab is a team of marketers who build, working from playbooks it tested on its own work first. 100xLab is a marketing engineering lab for ambitious companies. We build marketing as systems that grow revenue: brand, product marketing, growth and analytics, search and content, with AI agents and automation across all of them. One senior team does the work, with no handoffs.

From our own experiments. 100xLab tested each playbook on our own products and on client launches, and kept it only when the numbers held. You get the tested playbook, implemented. You do not pay for our trial and error. We keep experimenting with new tech and trends, such as AI agents and AI search, so the playbooks keep improving and you do not have to test them yourself.

No. 100xLab has no account managers and no handoffs between departments. The senior person you meet designs and builds the work, from playbooks we tested first. Every engagement ends with a results check at 30 days, in numbers.

That is what the systems are built for. RevOps (revenue operations) means the systems behind how a company markets, sells and grows. 100xLab builds the marketing side of it: the brand, site, analytics, search, content and AI agents that bring demand in. No one can honestly guarantee revenue, so we do not. We commit to the build and to a results check at 30 days, in numbers.

100xLab works with ambitious companies whose growth needs systems, not more effort: founders from pre-seed to Series B, marketing and growth leads at growing companies, established firms modernising their brand, and VC platform teams who want one partner for their portfolio. Sectors include fintech, AI, crypto, platforms, property and industrial.

Often, yes. 100xLab has shipped live work in fintech, crypto, hiring, property and industrial engineering. In those markets, you rarely have to explain your industry from scratch.

Yes. 100xLab designed the brand, site and product for Deploy.Finance, a live DeFi product with AI trading agents. In crypto, fintech and AI, you will rarely need to explain your industry from scratch.

A Sprint takes 1 week and a Launch takes 3 weeks. Partner runs monthly after that. One landing page went from blank to live in 3 hours.

No. The speed comes from one team doing the work and from AI-assisted tooling, not from skipped steps. Every output gets senior review. If you want proof, start with one paid Sprint.

The person you meet does the work. 100xLab is senior-led: founder Deb Pradhan leads every project, and vetted specialists join only when the scope needs them. They work in the same Figma file and task board, so you deal with one person throughout.

100xLab works India Standard Time (IST) hours, with overlap windows for clients in other time zones. We reply within 4 working hours.

Yes. 100xLab works remotely and has no local offices, so every project is built to run across borders. You get one kickoff call, a written brief, one shared Figma file, one task board and daily updates.

Every project is quoted to its scope, so there is no price list. Sprint (1 week) and Launch (3 weeks) have a fixed price, agreed before we start. Partner is monthly, with a 3-month minimum. There is no hourly rate. After one call you get a written brief and a fixed quote within 24 hours.

On Sprint and Launch you pay a fixed price for an agreed scope, so you know the full cost before work begins. A fair comparison is the cost of hiring four to five specialists and someone to coordinate them. Anything outside the scope is quoted separately, never added silently.

A project starts with a 60-minute kickoff call and an audit of your brand, site, deck and how AI assistants describe you. Within 24 hours you get a written brief and a fixed quote. If you want to start small, start with one Sprint.

Two revision rounds per deliverable are included. Before we build, you also choose one of 2 to 3 creative directions, so the work starts from a direction you have already agreed.

You do. 100xLab hands over all source files, including Figma files, project files and code, on final payment.

Yes, for speed and for testing more options. A senior makes every decision and reviews every output. AI agents and workflows are also part of what we build, where a system can take repeated work off your team. When you ask, we label AI-generated footage as AI-generated.

GEO (generative engine optimisation) is how your company shows up when people ask AI assistants such as ChatGPT, Claude, Perplexity or Gemini. Every site 100xLab ships has SEO and GEO foundations, so Google and AI assistants have clear, structured facts about you.

Every project ends with a results check at 30 days, in numbers. After that, you can continue on Partner: your marketing engineering team, monthly, for content, motion, analytics, SEO, GEO and AI agents, with a monthly report in numbers. Partner has a 3-month minimum.

No. 100xLab builds marketing systems. We do not give investment advice, promote prices or make predictions.