100xLab
ISSUE 01AUTUMN 2026DUBAI, UAEA 100XLAB EDITION

DESIGN ENGINEER · OPERATOR · FOUNDER

I design it, build it, and teach the machine to run it.

AI agents, DeFi and fintech products, taken from first sketch to live users by one pair of hands.

BOOK A 30-MIN CALL (opens in a new tab)READ THE ISSUE
NOW: COO, DEPLOY FINANCE
Deb Pradhan, Design Engineer and COO of Deploy Finance.
FIG. 01 · DEB PRADHANDUBAI, 2026
  1. $200M+P.04through a trading product built for people who aren’t quants
  2. $1M+P.06raised on a pitch deck that made a complex company simple
  3. 3 HRSP.06from a blank page to a live, tracked website
  4. 1 STUDIOP.07why 100xLab is the same pair of hands, packaged
  5. DEB-0001 / 2026

NOW SHIPPINGAGENTIC TRADING AT DEPLOY FINANCEEXECUTION INTERFACES FOR PANDA TERMINALLAUNCHES FOR FOUNDERS AT 100XLABAGENT WORKFLOWS ON N8N + CLAUDE

CONTENTSDEB / ISSUE 01 · 01

EDITOR’S LETTER

Most products die in the handoff. I skip it.

The usual way to build a product is a relay: the founder has the idea, a designer draws it, an engineer builds it, a marketer explains it. Every handoff loses something. By launch, the product is a copy of a copy.

I don’t hand off. I design the interface, write the code, wire up the AI underneath and help take it to market. When the person who drew the screen is the person who ships it, nothing gets lost between departments, and things move fast.

Today that means running operations, product and go-to-market at Deploy Finance, a marketplace of autonomous AI trading agents with $15M in deposits. Before that, I spent three years designing and building products and brands, and a stint writing developer docs for blockchain integrations.

My edge is synthesis: taking a tool from one field and using it to crack a problem in another. AI tools made that faster. This page is the proof, in the order a busy founder would want to read it.

When the person who drew the screen is the person who ships it, nothing gets lost.

— DebDUBAI, OCTOBER 2026

BY THE NUMBERSDEB / ISSUE 01 · 03

The receipts.

EXECUTED VOLUME ON DEPLOY FINANCECOMPANY
$200M+
IN DEPOSITS ON DEPLOY FINANCECOMPANY
$15M
REAL YIELD PAID TO DEPLOY USERSCOMPANY
$1.6M
RAISE SUPPORTED BY A DECK I DESIGNEDCLIENT
$1M+
BLANK PAGE TO A LIVE, TRACKED WEBSITEBUILD
3 HRS
DESIGNER TO SENIOR PRODUCT DESIGNERCAREER
14 MO

COMPANY = a total Deploy Finance publishes, where I run operations, product and go-to-market. CLIENT = a figure the client reported. Nothing here is investment advice.

COVER STORY · AI AGENTS · DEFIDEB / ISSUE 01 · 04

Making AI trading agents usable by people who aren’t quants.

Deploy Finance had the strategies. What it needed was a product a retail user could understand, compare and trust with their money.

The strategies already existed. What didn’t exist was a way for someone without a quant background to understand them, compare them and trust them. A brilliant agent nobody can read is a product nobody uses.

I designed and shipped the agentic trading MVP. You fund one USDC account on Arbitrum, then spread it across agents rated by risk: Savings, Super Perps, Hyperyields Optimizer and Options. Each one says what it does, how risky it is and whether it is live.

Then I took on the whole journey around it: deposit, agent selection, blended-yield dashboards, the yield simulator, the waitlist flows for the dUSD stablecoin and the public marketing site.

Today I run operations, product and go-to-market as COO, across a 10+ person team of fintech and banking veterans, with advisors from JPMorgan, FalconX and BitGo. The job is translation: quant strategy in, a product people trust out.

Quant strategy in. A product people trust out.

ALSO IN THIS ISSUEDEB / ISSUE 01 · 06

Five more builds.

  • TRADING INFRA01

    PANDA TERMINAL

    Designing for desks where a second costs money.

    Interfaces for Deploy’s sister product: execution infrastructure for professional trading desks. Layouts built for speed of execution and clear sight of risk.

  • STORY02

    THE $1M+ DECK

    Turning a complex company into a fundable story.

    A pitch deck that made a hard-to-explain business easy to back, and supported a raise of over $1M.

  • SOLO LAUNCH03

    PRODUCT HUNT, ALONE

    One person, one product, one launch day.

    A trading product I designed, built and launched on my own: the UI, the code, the positioning and the launch campaign.

  • SPEED04

    THE 3-HOUR WEBSITE

    Blank page to live before lunch.

    A responsive, analytics-tracked website, from nothing to live in three hours with AI-assisted development.

  • AUTOMATION05

    THE MACHINE THAT RUNS IT

    Agents that do the repeatable work.

    Agent-driven workflows on n8n, Claude, Hermes and OpenClaw that run research, content and ops tasks without anyone touching them.

THE STUDIODEB / ISSUE 01 · 07

100xLab is the same pair of hands, packaged as a studio.

I co-founded 100xLab in 2024 to take early-stage ideas to working businesses: product, brand, build and launch under one roof. It is how I work with founders.

You book a call with me. I do the work. Vetted specialists join only when the scope needs them, and I review everything before it reaches you.

SEE THE STUDIO WORKSERVICES & PRICING

SHIPPED FOR

Deploy.FinanceHireHouseSri Chakra EngineersTGIEHaus of EstateFaction42 Studio
THE PATH SO FARDEB / ISSUE 01 · 08

Designer, builder, operator. In that order.

  1. APR 2025 — NOWChief Operating OfficerDEPLOY FINANCE · DUBAIOperations, product and go-to-market for a marketplace of AI trading agents. Interfaces for Panda Terminal.
  2. AUG 2024 — NOWCo-founder100XLAB · REMOTEA marketing engineering lab. We build marketing as systems that grow revenue, from playbooks tested in our own experiments first.
  3. JUL 2024 — NOWConsultantITERATIVE RESEARCH · DUBAIProduct design and business development for fintech and Web3: flows, prototypes, partner pitches and positioning.
  4. NOV 2023 — OCT 2025Senior Product DesignerRONI ANALYTICS · REMOTELed product UI and front-end: design systems, UX flows, production-ready interfaces, brand identities.
  5. SEP 2022 — OCT 2023DesignerRONI ANALYTICS · REMOTEProduct interfaces and brand assets in Figma and Illustrator. Promoted to Senior after 14 months.
  6. MAY — AUG 2022Technical WriterRONI ANALYTICS · REMOTEDeveloper docs and guides for blockchain integrations built on ethers.js.
FIVE QUESTIONSDEB / ISSUE 01 · 09

Before you book a call.

Q1WHAT DO YOU ACTUALLY DO?
I take a product from first sketch to live users. I design the interface, write the code, wire up the AI underneath and help take it to market. One person, no relay.
Q2WHY TRUST ONE PERSON WITH ALL OF THAT?
Because I already do it with real money on the line. The trading product I help run holds $15M in deposits and has executed over $200M in volume. Nobody hands that over on a portfolio piece.
Q3WHAT’S YOUR EDGE?
Synthesis. I borrow what works in one field to crack a problem in another: a quant strategy becomes a risk rating a retail user can read; an agent workflow replaces a weekly ops chore.
Q4WHERE ARE YOU STRONGEST?
AI agents, DeFi and fintech. Products where the logic underneath is complex and the person using it still has to trust it.
Q5WHAT HAPPENS AFTER I BOOK A CALL?
You talk to me, not a sales team. If we work together, you keep talking to me. Scope, price and timeline are agreed before we start, and every source file is yours at the end.
THE KITDEB / ISSUE 01 · 10

Skills, grouped by what they get you.

  • 01

    Product & design

    Product and UI design, design systems, UX flows, prototyping, pitch decks

    FIGMA, ILLUSTRATOR

  • 02

    Build

    Front-end, full-stack MVPs, AI-assisted development, Web3 and DeFi products

    ETHERS.JS, ARBITRUM, USDC, PERPS

  • 03

    AI & automation

    AI agent design, prompt engineering, workflow automation

    N8N, CLAUDE, HERMES, OPENCLAW

  • 04

    Brand

    Logos, identity systems, marketing collateral

    FIGMA, ILLUSTRATOR

  • 05

    Operate & grow

    Operations, business development, go-to-market, positioning, copywriting, team management

    THE WHOLE COMPANY

WORK WITH MEDEB / ISSUE 01 · 11

Three ways in.

  1. 01

    Launch with 100xLab

    Brand, site and product for a new company, in weeks. Fixed scope, fixed price, and I do the work.

    SEE SERVICES
  2. 02

    Product & GTM advisory

    For fintech, AI and Web3 teams: user flows, interface direction, partner pitches and positioning.

    BOOK A CALL (opens in a new tab)
  3. 03

    Operator roles

    Founding, fractional or leadership roles at AI, crypto and fintech companies that want one person to own the product end to end.

    LINKEDIN (opens in a new tab)

Have something to ship? Let’s talk.

30 minutes, with me. I reply within 4 working hours.

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OTHER WAYS IN

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I reply within 4 working hours (IST).