AGENT SKILLBY AITYTECH
Social media
AT A GLANCE
Social media is an agent skill for social media. Social media strategy, content creation, and community building across platforms. It is published by aitytech in the aitytech/agentkits-marketing GitHub repository (558 stars) under the MIT license. Install it with: npx skills add aitytech/agentkits-marketing --skill social-media
- SOURCE REPOSITORY
- aitytech/agentkits-marketing (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 21.5 KB866 LINES
§03
QUICK ANSWER
- WHAT IT IS01
- Social media strategy, content creation, and community building across platforms. What sets it apart is how it narrows social content into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context for social content: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for social content: the analysis, copy, or recommendations the agent produces.
§04
INSTALL
One command adds this skill from its source repository.
npx skills add aitytech/agentkits-marketing --skill social-mediaREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
§05
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 50
Social Media#
Social media strategy, content creation, and community building across platforms.
Language & Quality Standards#
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill#
Apply social media expertise when:
- Creating social content strategies
- Developing platform-specific content
- Optimizing for platform algorithms
- Building engagement and community
- Planning social media calendars
- Analyzing social performance
Core Concepts#
Platform Selection Matrix#
| Platform | Best For | Primary Audience | Content Type | B2B/B2C |
|---|---|---|---|---|
| Professional, B2B | Decision makers, 25-54 | Long-form, documents, carousel | B2B | |
| Twitter/X | News, tech, thought leadership | Early adopters, industry | Short-form, threads | Both |
| Visual brands, lifestyle | Millennials, Gen Z | Reels, carousels, Stories | B2C | |
| TikTok | Entertainment, trends | Gen Z, younger millennials | Short video, trends | B2C |
| Local, community, groups | Broad, 35-65+ | Video, groups, events | Both | |
| YouTube | Education, how-to, long-form | All ages | Long-form video | Both |
Content Pillar Strategy#
The 4 Content Pillars:
| Pillar | Purpose | Ratio | Examples |
|---|---|---|---|
| Educational | Build trust, authority | 40% | Tips, how-tos, industry insights |
| Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes |
| Inspirational | Build connection, emotion | 20% | Stories, motivation, culture |
| Promotional | Drive action, revenue | 10% | Offers, product, CTAs |
Platform Algorithm Factors#
LinkedIn Algorithm:
- Dwell time (time spent reading)
- Comments > Shares > Reactions
- First hour engagement critical
- Native content preferred
- No outbound links in body (put in comments)
Instagram Algorithm:
- Relationship (DMs, comments, story replies)
- Interest (based on past behavior)
- Timeliness (recent posts prioritized)
- Reels heavily promoted
- Story engagement matters
TikTok Algorithm:
- Watch time / completion rate
- Shares > Comments > Likes
- Video information (captions, hashtags)
- Device and account settings
- Trending sounds boost reach
Twitter/X Algorithm:
- Engagement velocity (first 30 min)
- Replies and conversations
- Media (images, video) preferred
- Threads for depth
- Profile authority matters
Optimal Posting Times#
| Platform | Best Days | Best Times (local) | Frequency |
|---|---|---|---|
| Tue-Thu | 8-10am, 12pm | 1-2/day | |
| Mon-Fri | 11am, 2pm, 7pm | 1-2/day + Stories | |
| TikTok | Tue-Thu | 7-9pm | 1-3/day |
| Twitter/X | Wed-Fri | 9am, 12pm, 5pm | 3-5/day |
| Wed-Fri | 1-4pm | 1-2/day |
Engagement Tactics#
Proactive Engagement:
- Respond to comments within 1 hour
- Ask questions in posts
- Use polls and interactive features
- Tag relevant accounts
- Join conversations in niche
Community Building:
- Create exclusive groups
- Feature user-generated content
- Host live sessions
- Run challenges/contests
- Spotlight community members
Content Format Optimization#
Carousel Best Practices:
- Hook on slide 1 (problem/question)
- Value in slides 2-8
- CTA on final slide
- Consistent design
- Save-worthy information
Video Best Practices:
- Hook in first 3 seconds
- Captions always (80% watch muted)
- Vertical for mobile
- Under 60s for most platforms
- Strong ending/CTA
Text Post Best Practices:
- Strong first line (hook)
- White space for readability
- Bullets and formatting
- Single CTA
- Hashtags strategically placed
Best Practices#
Content Excellence#
- Platform-Native: Adapt format per platform
- Consistency: Regular posting schedule
- Value-First: Give before you ask
- Authenticity: Real voice, real stories
Engagement Excellence#
- Respond Fast: Speed shows you care
- Be Human: Personality over perfection
- Encourage Conversation: Ask, don't just broadcast
- Celebrate Community: UGC and recognition
Growth Excellence#
- Collaboration: Partner with others in niche
- Trends: Participate when relevant
- Cross-Promotion: Leverage other channels
- Paid Boost: Amplify best organic content
Agent Integration#
| Agent | How They Use This Skill |
|---|---|
copywriter | Social copy creation |
brainstormer | Campaign ideation |
planner | Social calendar planning |
continuity-specialist | Community engagement strategy |
Anti-Patterns to Avoid#
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Same content everywhere | Platforms differ | Adapt per platform |
| Posting and ghosting | Kills engagement | Engage in comments |
| All promotion | No one follows for ads | 90% value, 10% promo |
| Ignoring analytics | Repeating what doesn't work | Analyze and iterate |
| Buying followers | Fake engagement, hurts reach | Grow organically |
Metrics & Benchmarks#
| Metric | Good | Excellent | Calculate |
|---|---|---|---|
| Engagement Rate | 1-3% | 3%+ | (Engagements / Followers) × 100 |
| Follower Growth | 2-5%/mo | 5%+/mo | Monthly net new / Total |
| Share Rate | 1-2% | 2%+ | Shares / Reach |
| Save Rate | 2-5% | 5%+ | Saves / Reach |
Related Commands#
/social/schedule- Create posting schedule/social/engage- Develop engagement strategy/social/viral- Create viral-potential content/content/social- Platform-specific content
References#
references/platform-algorithms.md- How each algorithm worksreferences/content-formats.md- Format best practicesreferences/engagement-tactics.md- Building engagementreferences/viral-mechanics.md- What makes content spread
Supporting file: references/content-formats.md#
Content Formats#
Best practices for each social media content format.
Short-Form Video (Reels/TikToks)#
Specifications#
- Aspect ratio: 9:16 (vertical)
- Duration: 15-60 seconds optimal
- Resolution: 1080x1920
Structure#
- Hook (0-3 seconds): Stop the scroll
- Content (3-25 seconds): Deliver value
- CTA (last 5 seconds): What to do next
Best Practices#
- Text on screen for sound-off viewers
- Fast pacing and transitions
- Trending audio boosts reach
- Native filming preferred over polished
Carousels#
Specifications#
- Instagram: Up to 10 slides
- LinkedIn: PDF documents
- Aspect ratio: 1:1 or 4:5
Structure#
- Cover: Hook headline
- Slides 2-8: Content delivery
- Final slide: CTA + summary
Best Practices#
- Strong visual consistency
- One idea per slide
- Encourage swiping
- End with clear CTA
Stories#
Specifications#
- Duration: 15 seconds per story
- Aspect ratio: 9:16
- 24-hour lifespan
Content Ideas#
- Behind-the-scenes
- Polls and questions
- Quick tips
- Product launches
- Real-time updates
Best Practices#
- Post 3-7 stories daily
- Use interactive stickers
- Mix formats
- Save highlights
Long-Form Posts#
LinkedIn#
- 1,300-2,000 characters optimal
- Use line breaks every 1-2 lines
- Start with hook
- Include personal perspective
Twitter Threads#
- 5-15 tweets optimal
- Number tweets (1/10, 2/10)
- First tweet must hook
- End with summary + CTA
Live Video#
Best Practices#
- Announce in advance
- Have clear agenda
- Engage with comments
- Repurpose as content
- Optimal length: 15-60 minutes
Supporting file: references/engagement-tactics.md#
Engagement Tactics#
Strategies for building social media engagement.
Hook Formulas#
Curiosity Hooks#
- "Most people don't know this..."
- "Here's what no one tells you about..."
- "I tested X for 30 days. Results:"
Controversial Hooks#
- "Unpopular opinion:"
- "Hot take:"
- "I disagree with the common advice to..."
Story Hooks#
- "Last year I was [problem]. Here's what changed:"
- "I made a $X mistake so you don't have to"
- "The moment I realized..."
Value Hooks#
- "X tips to [achieve result]"
- "How I [achieved result] in [timeframe]"
- "The framework I use to..."
Comment Engagement#
Responding Strategy#
- Respond within first hour
- Ask follow-up questions
- Add value in responses
- Pin best comments
Encouraging Comments#
- End posts with questions
- Ask for opinions
- Request "drop a [emoji] if..."
- Create debate opportunities
Community Building#
Tactics#
- Create consistent series
- Build rituals (weekly posts)
- Spotlight community members
- Create inside jokes/language
- Host AMAs and Q&As
User-Generated Content#
- Create shareable templates
- Run challenges
- Feature customer content
- Create brand hashtags
Influencer Collaboration#
Finding Partners#
- Micro-influencers (10K-100K)
- Aligned audience
- Authentic engagement
- Content quality match
Collaboration Types#
- Content swaps
- Takeovers
- Co-created content
- Product features
- Affiliate partnerships
Engagement Metrics#
| Metric | Good | Great |
|---|---|---|
| Engagement Rate | 1-3% | 3-6%+ |
| Comment Rate | 0.1% | 0.5%+ |
| Share Rate | 0.5% | 1%+ |
| Save Rate | 1% | 3%+ |
Supporting file: references/platform-algorithms.md#
Platform Algorithms#
How social media algorithms rank and distribute content.
Instagram Algorithm#
Key Signals#
- Engagement velocity: Fast engagement = more reach
- Saves and shares: Weighted heavily
- Watch time: For Reels especially
- Relationship: Past interactions with viewer
Optimization#
- Post when audience is active
- Use all features (Stories, Reels, Posts)
- Encourage saves with valuable content
- Respond to comments quickly
TikTok Algorithm#
Key Signals#
- Watch time: Most important factor
- Completion rate: Full watches matter
- Replays: Signals high value
- Shares: Strong distribution signal
Optimization#
- Hook in first 1-3 seconds
- Keep videos short initially
- Use trending sounds
- Post 1-3 times daily
- Engage in comments
LinkedIn Algorithm#
Key Signals#
- Dwell time: Time spent reading
- Comments: Especially meaningful ones
- Shares with commentary: Personal takes
- Relevance: To your network
Optimization#
- Write long-form posts (1000+ chars)
- Use line breaks and formatting
- Ask questions at the end
- Respond to every comment
- Post during business hours
Twitter/X Algorithm#
Key Signals#
- Replies: Conversation starters
- Retweets: With and without comment
- Impressions: Overall reach
- Profile clicks: Interest signals
Optimization#
- Tweet 3-5 times daily
- Use threads for long content
- Engage with others in niche
- Time tweets for US hours
- Include media when relevant
Facebook Algorithm#
Key Signals#
- Meaningful interactions: Comments, shares
- Content type: Video prioritized
- Relationship: Friends/family first
- Recency: Newer content favored
Optimization#
- Focus on groups
- Use video content
- Encourage discussion
- Go live regularly
- Share personal stories
Supporting file: references/social-media-playbook.md#
Social Media Playbook#
Based on research from Sprout Social (opens in a new tab), Hootsuite (opens in a new tab), Later (opens in a new tab).
Platform Comparison#
Audience Demographics#
| Platform | Primary Age | Best For |
|---|---|---|
| 25-54 | B2B, professional | |
| Twitter/X | 25-49 | Tech, news, thought leadership |
| 18-34 | B2C, visual, lifestyle | |
| TikTok | 16-34 | Gen Z, entertainment |
| 35-65+ | Broad B2C, local | |
| YouTube | 18-49 | Tutorials, long-form |
| 25-44 (70% F) | E-commerce, DIY |
Platform Content Types#
| Platform | Best Content |
|---|---|
| Thought leadership, career, B2B | |
| Twitter/X | News, threads, engagement |
| Lifestyle, behind-scenes, reels | |
| TikTok | Entertainment, trends, raw |
| Community, video, local | |
| YouTube | Educational, entertainment |
| Inspiration, how-to, product |
Content Strategy#
Content Pillars (Example)#
| Pillar | % of Content | Purpose |
|---|---|---|
| Educational | 40% | Value, expertise |
| Promotional | 20% | Drive business |
| Engagement | 25% | Build community |
| Behind-scenes | 15% | Humanize brand |
Content Mix Framework#
70% Value content (educational, helpful)
20% Shared content (curated, UGC)
10% Promotional content (sales, offers)Content Formats by Platform#
| Platform | Top Formats |
|---|---|
| Text posts, carousels, video | |
| Twitter/X | Threads, images, polls |
| Reels, carousels, stories | |
| TikTok | Short video, duets, trends |
| Video, groups, events | |
| YouTube | Long-form, shorts |
Posting Best Practices#
Optimal Posting Times#
| Platform | Best Days | Best Times |
|---|---|---|
| Tue-Thu | 7-8am, 12pm, 5-6pm | |
| Twitter/X | Tue-Thu | 9am, 12pm, 3pm |
| Mon, Wed, Fri | 11am-1pm, 7-9pm | |
| TikTok | Tue-Thu | 7-9pm |
| Tue-Thu | 9am, 1-3pm | |
| YouTube | Thu-Sat | 12-3pm, 7-9pm |
Posting Frequency#
| Platform | Minimum | Optimal | Maximum |
|---|---|---|---|
| 3x/week | 1x/day | 2x/day | |
| Twitter/X | 1x/day | 3-5x/day | 10x/day |
| Instagram (Feed) | 3x/week | 1x/day | 2x/day |
| Instagram (Stories) | Daily | 3-5x/day | 10x/day |
| Instagram (Reels) | 3x/week | 1x/day | 2x/day |
| TikTok | 3x/week | 1-3x/day | 5x/day |
| 3x/week | 1x/day | 2x/day |
Character Limits & Specs#
| Platform | Text Limit | Image Size |
|---|---|---|
| 3,000 | 1200x627 | |
| Twitter/X | 280 (free) / 25K (Premium) | 1600x900 |
| 2,200 | 1080x1080, 1080x1350 | |
| TikTok | 2,200 | 1080x1920 |
| 63,206 | 1200x630 |
Platform-Specific Strategies#
LinkedIn#
| Tactic | Description |
|---|---|
| Personal brand | Founder/team content |
| Native video | In-feed, no links |
| Document posts | Carousel-style PDFs |
| Thought leadership | Industry insights |
| Employee advocacy | Team amplification |
| Polls | Engagement boost |
| Commenting | 2x daily minimum |
Twitter/X#
| Tactic | Description |
|---|---|
| Threads | Long-form, deep dives |
| Reply strategy | Engage with leaders |
| Quote tweets | Add commentary |
| Lists | Monitor influencers |
| Spaces | Live audio |
| Build in public | Transparency |
| Hot takes | Stand out |
Instagram#
| Tactic | Description |
|---|---|
| Reels first | Algorithm priority |
| Carousels | High save rate |
| Stories | Daily engagement |
| Collab posts | Cross-audience |
| UGC | Authenticity |
| Hashtag strategy | 3-5 relevant |
| DM engagement | Build relationships |
TikTok#
| Tactic | Description |
|---|---|
| Trends | Participate quickly |
| Duets/Stitches | Piggyback reach |
| Hooks | First 3 seconds |
| Native feel | Not polished |
| Sounds | Trending audio |
| Hashtag challenges | Virality |
| Education | How-to content |
Engagement Strategy#
Engagement Actions#
| Action | Frequency | Purpose |
|---|---|---|
| Reply to comments | Within 1 hour | Build community |
| Comment on others | 10-20/day | Visibility |
| Share UGC | Weekly | Social proof |
| Respond to DMs | Same day | Relationships |
| Like comments | Always | Acknowledgment |
Community Building#
| Tactic | Platform |
|---|---|
| Create group | Facebook, LinkedIn |
| Host Spaces | Twitter/X |
| Go Live | Instagram, TikTok |
| Run challenges | TikTok, Instagram |
| Feature followers | All platforms |
| Ask questions | All platforms |
Handling Negative Comments#
| Type | Response |
|---|---|
| Constructive | Thank, address publicly |
| Confused | Clarify, provide info |
| Trolling | Ignore or hide |
| Legitimate complaint | Move to DM |
| Spam | Delete, block |
Social Media Metrics#
Key Metrics#
| Metric | Formula | Target |
|---|---|---|
| Engagement rate | (Likes+Comments+Shares) / Followers × 100 | 3-6% |
| Reach | Unique accounts | Growing |
| Impressions | Total views | Growing |
| Click-through rate | Clicks / Impressions | >1% |
| Follower growth | Net new / Total | >2%/month |
| Share of voice | Your mentions / Industry mentions | Track |
Benchmarks by Platform#
| Platform | Good Engagement Rate |
|---|---|
| 2-4% | |
| Twitter/X | 0.5-1% |
| 3-6% | |
| TikTok | 4-8% |
| 0.5-1% |
Vanity vs Actionable Metrics#
| Vanity | Actionable |
|---|---|
| Followers | Engagement rate |
| Impressions | Click-through rate |
| Likes | Comments, saves |
| Reach | Conversion from social |
Content Calendar#
Calendar Template#
| Column | Description |
|---|---|
| Date | Publish date |
| Platform | Which channel |
| Content type | Post, story, reel |
| Pillar | Content category |
| Copy | Actual text |
| Visual | Image/video link |
| Hashtags | Relevant tags |
| Link | If applicable |
| Status | Draft, scheduled, published |
Planning Workflow#
Weekly:
1. Review previous week performance
2. Identify top performers to repeat
3. Plan 7-day content calendar
4. Create/source visual assets
5. Write copy and schedule
6. Prepare engagement time blocksBatch Content Creation#
| Day | Activity |
|---|---|
| Monday | Planning, ideation |
| Tuesday | Writing, copywriting |
| Wednesday | Visual creation |
| Thursday | Scheduling |
| Friday | Engagement, community |
Social Media Tools#
Management Platforms#
| Tool | Best For |
|---|---|
| Sprout Social | Enterprise, analytics |
| Hootsuite | Multi-platform, teams |
| Buffer | Simple scheduling |
| Later | Instagram-focused |
| Metricool | Analytics, TikTok |
Creation Tools#
| Tool | Purpose |
|---|---|
| Canva | Graphics, templates |
| CapCut | Video editing |
| Descript | Video/audio editing |
| Figma | Design |
| Premiere Rush | Mobile video |
Analytics Tools#
| Tool | Purpose |
|---|---|
| Native analytics | Platform insights |
| Sprout/Hootsuite | Cross-platform |
| Brandwatch | Social listening |
| SparkToro | Audience research |
Influencer Marketing#
Influencer Tiers#
| Tier | Followers | Engagement | Cost |
|---|---|---|---|
| Nano | 1K-10K | 5-10% | $50-200 |
| Micro | 10K-100K | 3-5% | $200-1K |
| Macro | 100K-1M | 2-3% | $1K-10K |
| Mega | 1M+ | 1-2% | $10K+ |
Vetting Checklist#
- Engagement rate realistic
- Comments are genuine
- Audience demographics match
- Content quality consistent
- Brand alignment
- No controversial history
- Previous brand work quality
Campaign Types#
| Type | Best For |
|---|---|
| Sponsored post | Awareness |
| Affiliate | Performance |
| Ambassador | Long-term |
| Takeover | Engagement |
| Co-creation | Content |
| Reviews | Trust |
Crisis Management#
Response Levels#
| Level | Situation | Response |
|---|---|---|
| Low | Minor complaint | Standard response |
| Medium | Multiple complaints | Escalate internally |
| High | Viral negative | Executive response |
| Crisis | Major incident | War room, PR |
Crisis Response Steps#
- Pause scheduled content
- Assess situation severity
- Gather facts internally
- Draft response (legal review if needed)
- Respond publicly
- Monitor and engage
- Post-mortem and process update
Supporting file: references/viral-mechanics.md#
Viral Mechanics#
What makes content spread on social media.
Emotional Triggers#
High-Arousal Emotions (Spread)#
- Awe: Mind-blowing facts, transformations
- Excitement: Breaking news, announcements
- Humor: Relatable comedy, wit
- Anger: Injustice, controversy
- Anxiety: FOMO, warnings
Low-Arousal Emotions (Don't Spread)#
- Sadness (without hope)
- Contentment
- Relaxation
Shareability Factors#
Why People Share#
-
Social Currency
- Makes them look smart/informed
- Signals their values
- Shows they're "in the know"
-
Triggers
- Associated with common occurrences
- "Every time I see X, I think of Y"
-
Emotion
- Strong emotional response
- High-arousal states
-
Public
- Visible to imitate
- Social proof built in
-
Practical Value
- Useful information
- Tips and how-tos
- Lists and resources
-
Stories
- Narrative structure
- Relatable journey
- Hero transformation
Viral Content Patterns#
Transformation Content#
- Before/after reveals
- Progress journeys
- Skill development
Educational Content#
- "X things you didn't know"
- "The truth about..."
- Myth busting
Relatable Content#
- "POV: When you..."
- "Nobody: ... Me:"
- Specific experiences
Controversy#
- Hot takes
- Unpopular opinions
- Industry critiques
Trend Jacking#
How to Trend Jack#
- Spot trend early
- Find relevant angle to your brand
- Execute quickly
- Add unique twist
- Use trending audio/format
When to Skip#
- Trend misaligned with brand
- Too late (>48 hours old)
- Forced connection
- Sensitive topics
Viral Content Checklist#
- Strong hook in first 3 seconds
- Emotional trigger identified
- Shareable (makes sharer look good)
- Easy to consume quickly
- Clear, simple concept
- Native to platform format
- Relevant to trending moment
- Rewatchable/re-readable
§06
FAQ
07 QUESTIONS
01What is the Social media agent skill?
Social media strategy, content creation, and community building across platforms. It is listed under social media in the 100xLab agent skills directory.
02How do I install Social media in Cursor, Claude Code, or Codex?
Run npx skills add aitytech/agentkits-marketing --skill social-media in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Social media, not every skill in the repository.
03What does the Social media SKILL.md cover?
The SKILL.md includes sections on Language & Quality Standards, When to Use This Skill, Core Concepts, Platform Selection Matrix, Content Pillar Strategy and Platform Algorithm Factors. Read the full text on this page or in plain markdown at /resources/agent-skills/aitytech-agentkits-marketing--social-media--l72rkw/raw.
04Which agents can use Social media?
Social media installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Social media under?
The aitytech/agentkits-marketing repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Social media free to use?
Reading, copying and installing Social media costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Social media?
Social media comes from https://github.com/aitytech/agentkits-marketing, which has 558 GitHub stars. The SKILL.md is at https://github.com/aitytech/agentkits-marketing/blob/HEAD/skills/social-media/SKILL.md. The author is aitytech.
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§09
ATTRIBUTION
Social media was written by its original authors and is published in aitytech/agentkits-marketing (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.