AGENT SKILLBY ALIREZAREZVANI
Marketing demand acquisition
AT A GLANCE
Marketing demand acquisition is a go-to-market skill for AI agents. Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. It is published by alirezarezvani in the alirezarezvani/claude-skills GitHub repository (19.6K stars) under the MIT license. Install it with: npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition
- SOURCE REPOSITORY
- alirezarezvani/claude-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 8.6 KB286 LINES
QUICK ANSWER
- WHAT IT IS01
- Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. It stands out by giving marketing demand acquisition a defined shape, so the agent asks for better context and returns a more usable result.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisitionREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 34
Marketing Demand & Acquisition#
Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.
Table of Contents#
- Core KPIs
- Demand Generation Framework
- Paid Media Channels
- SEO Strategy
- Partnerships
- Attribution
- Tools
- References
Core KPIs#
Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate
Paid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio
SEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score
Partnerships: Partner-sourced pipeline $, partner CAC, co-marketing ROI
Demand Generation Framework#
Funnel Stages#
| Stage | Tactics | Target |
|---|---|---|
| TOFU | Paid social, display, content syndication, SEO | Brand awareness, traffic |
| MOFU | Paid search, retargeting, gated content, email nurture | MQLs, demo requests |
| BOFU | Brand search, direct outreach, case studies, trials | SQLs, pipeline $ |
Campaign Planning Workflow#
- Define objective, budget, duration, audience
- Select channels based on funnel stage
- Create campaign in HubSpot with proper UTM structure
- Configure lead scoring and assignment rules
- Launch with test budget, validate tracking
- Validation: UTM parameters appear in HubSpot contact records
UTM Structure#
utm_source={channel} // linkedin, google, meta
utm_medium={type} // cpc, display, email
utm_campaign={campaign-id} // {qN-yyyy}-linkedin-enterprise
utm_content={variant} // ad-a, email-1
utm_term={keyword} // [paid search only]Paid Media Channels#
Channel Selection Matrix#
| Channel | Best For | CAC Range | Series A Priority |
|---|---|---|---|
| LinkedIn Ads | B2B, Enterprise, ABM | $150-400 | High |
| Google Search | High-intent, BOFU | $80-250 | High |
| Google Display | Retargeting | $50-150 | Medium |
| Meta Ads | SMB, visual products | $60-200 | Medium |
LinkedIn Ads Setup#
- Create campaign group for initiative
- Structure: Awareness → Consideration → Conversion campaigns
- Target: Director+, 50-5000 employees, relevant industries
- Start $50/day per campaign
- Scale 20% weekly if CAC < target
- Validation: LinkedIn Insight Tag firing on all pages
Google Ads Setup#
- Prioritize: Brand → Competitor → Solution → Category keywords
- Structure ad groups with 5-10 tightly themed keywords
- Create 3 responsive search ads per ad group (15 headlines, 4 descriptions)
- Maintain negative keyword list (100+)
- Start Manual CPC, switch to Target CPA after 50+ conversions
- Validation: Conversion tracking firing, search terms reviewed weekly
Budget Allocation (Series A, $40k/month)#
| Channel | Budget | Expected SQLs |
|---|---|---|
| $15k | 10 | |
| Google Search | $12k | 20 |
| Google Display | $5k | 5 |
| Meta | $5k | 8 |
| Partnerships | $3k | 5 |
See campaign-templates.md (opens in a new tab) for detailed structures.
SEO Strategy#
Technical Foundation Checklist#
- XML sitemap submitted to Search Console
- Robots.txt configured correctly
- HTTPS enabled
- Page speed >90 mobile
- Core Web Vitals passing
- Structured data implemented
- Canonical tags on all pages
- Hreflang tags for international
- Validation: Run Screaming Frog crawl, zero critical errors
Keyword Strategy#
| Tier | Type | Volume | Priority |
|---|---|---|---|
| 1 | High-intent BOFU | 100-1k | First |
| 2 | Solution-aware MOFU | 500-5k | Second |
| 3 | Problem-aware TOFU | 1k-10k | Third |
On-Page Optimization#
- URL: Include primary keyword, 3-5 words
- Title tag: Primary keyword + brand (60 chars)
- Meta description: CTA + value prop (155 chars)
- H1: Match search intent (one per page)
- Content: 2000-3000 words for comprehensive topics
- Internal links: 3-5 relevant pages
- Validation: Google Search Console shows page indexed, no errors
Link Building Priorities#
- Digital PR (original research, industry reports)
- Guest posting (DA 40+ sites only)
- Partner co-marketing (complementary SaaS)
- Community engagement (Reddit, Quora)
Partnerships#
Partnership Tiers#
| Tier | Type | Effort | ROI |
|---|---|---|---|
| 1 | Strategic integrations | High | Very high |
| 2 | Affiliate partners | Medium | Medium-high |
| 3 | Customer referrals | Low | Medium |
| 4 | Marketplace listings | Medium | Low-medium |
Partnership Workflow#
- Identify partners with overlapping ICP, no competition
- Outreach with specific integration/co-marketing proposal
- Define success metrics, revenue model, term
- Create co-branded assets and partner tracking
- Enable partner sales team with demo training
- Validation: Partner UTM tracking functional, leads routing correctly
Affiliate Program Setup#
- Select platform (PartnerStack, Impact, Rewardful)
- Configure commission structure (20-30% recurring)
- Create affiliate enablement kit (assets, links, content)
- Recruit through outbound, inbound, events
- Validation: Test affiliate link tracks through to conversion
See international-playbooks.md (opens in a new tab) for regional tactics.
Attribution#
Model Selection#
| Model | Use Case |
|---|---|
| First-Touch | Awareness campaigns |
| Last-Touch | Direct response |
| W-Shaped (40-20-40) | Hybrid PLG/Sales (recommended) |
HubSpot Attribution Setup#
- Navigate to Marketing → Reports → Attribution
- Select W-Shaped model for hybrid motion
- Define conversion event (deal created)
- Set 90-day lookback window
- Validation: Run report for past 90 days, all channels show data
Weekly Metrics Dashboard#
| Metric | Target |
|---|---|
| MQLs | Weekly target |
| SQLs | Weekly target |
| MQL→SQL Rate | >15% |
| Blended CAC | <$300 |
| Pipeline Velocity | <60 days |
See attribution-guide.md (opens in a new tab) for detailed setup.
Tools#
scripts/#
| Script | Purpose | Usage |
|---|---|---|
calculate_cac.py | Calculate blended and channel CAC | python scripts/calculate_cac.py (no args — edit the example_data channel table in main() with your spend/customer numbers first) |
HubSpot Integration#
- Campaign tracking with UTM parameters
- Lead scoring and MQL/SQL workflows
- Attribution reporting (multi-touch)
- Partner lead routing
See hubspot-workflows.md (opens in a new tab) for workflow templates.
References#
| File | Content |
|---|---|
| hubspot-workflows.md (opens in a new tab) | Lead scoring, nurture, assignment workflows |
| campaign-templates.md (opens in a new tab) | LinkedIn, Google, Meta campaign structures |
| international-playbooks.md (opens in a new tab) | EU, US, Canada market tactics |
| attribution-guide.md (opens in a new tab) | Multi-touch attribution, dashboards, A/B testing |
Channel Benchmarks (B2B SaaS Series A)#
| Metric | Google Search | SEO | ||
|---|---|---|---|---|
| CTR | 0.4-0.9% | 2-5% | 1-3% | 15-25% |
| CVR | 1-3% | 3-7% | 2-5% | 2-5% |
| CAC | $150-400 | $80-250 | $50-150 | $20-80 |
| MQL→SQL | 10-20% | 15-25% | 12-22% | 8-15% |
MQL→SQL Handoff#
SQL Criteria#
Required:
✅ Job title: Director+ or budget authority
✅ Company size: 50-5000 employees
✅ Budget: $10k+ annual
✅ Timeline: Buying within 90 days
✅ Engagement: Demo requested or high-intent actionSLA#
| Handoff | Target |
|---|---|
| SDR responds to MQL | 4 hours |
| AE books demo with SQL | 24 hours |
| First demo scheduled | 3 business days |
Validation: Test lead through workflow, verify notifications and routing.
Proactive Triggers#
- Over-relying on one channel → Single-channel dependency is a business risk. Diversify.
- No lead scoring → Not all leads are equal. Route to revenue-operations for scoring.
- CAC exceeding LTV → Demand gen is unprofitable. Optimize or cut channels.
- No nurture for non-ready leads → 80% of leads aren't ready to buy. Nurture converts them later.
Related Skills#
- paid-ads: For executing paid acquisition campaigns.
- content-strategy: For content-driven demand generation.
- email-sequence: For nurture sequences in the demand funnel.
- campaign-analytics: For measuring demand gen effectiveness.
FAQ
07 QUESTIONS
01What is the Marketing demand acquisition agent skill?
Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install Marketing demand acquisition in Cursor, Claude Code, or Codex?
Run npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Marketing demand acquisition, not every skill in the repository.
03What does the Marketing demand acquisition SKILL.md cover?
The SKILL.md includes sections on Table of Contents, Core KPIs, Demand Generation Framework, Funnel Stages, Campaign Planning Workflow and UTM Structure. Read the full text on this page or in plain markdown at /resources/agent-skills/alirezarezvani-claude-skills--marketing-demand-acquisition--1qtyxke/raw.
04Which agents can use Marketing demand acquisition?
Marketing demand acquisition installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Marketing demand acquisition under?
The alirezarezvani/claude-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Marketing demand acquisition free to use?
Reading, copying and installing Marketing demand acquisition costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Marketing demand acquisition?
Marketing demand acquisition comes from https://github.com/alirezarezvani/claude-skills, which has 19.6K GitHub stars. The SKILL.md is at https://github.com/alirezarezvani/claude-skills/blob/HEAD/marketing-skill/skills/marketing-demand-acquisition/SKILL.md. The author is alirezarezvani.
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ATTRIBUTION
Marketing demand acquisition was written by its original authors and is published in alirezarezvani/claude-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.