Cold email templates library (34 templates)

Give me 3 templates for following up with website visitors.

Which template works best for prospects who just got funding?

Adapt template #20 (New Exec) for a CMO at a fintech company.

Subject: {{trigger_topic}}

Observation question about their situation?

Solution statement with social proof.

Soft CTA question.

Noticed you're hiring {{role}}.

Most companies at your stage struggle with {{problem}} during onboarding.

We helped {{similar_company}} cut ramp time by {{%}}.

Worth a quick look?

Subject: march madness

{{firstName}}, quick question—

Do you have your bracket filled out yet?

Also curious: how are you currently handling {{problem}}?

[Name]

Subject: {{years}} years

Congrats on {{years}} years at {{company}}.

Quick q: Has {{pain_point}} gotten easier or harder since you started?

Subject: {{podcast_name}}

Listened to your episode on {{topic}}.

Your point about {{insight}} stuck with me.

We've been helping companies apply that thinking to {{related_area}}.

Worth a chat?

Subject: {{competitor}}

Noticed you're using {{competitor}}.

Most teams I talk to hit a wall with {{common_limitation}}.

We helped {{company}} solve that by {{solution}}.

Worth exploring?

Subject: your post

Saw your post about {{topic}}.

Especially the part about {{specific_point}}.

We're working on something similar with {{similar_company}}.

Curious if you're open to comparing notes?

Subject: {{mutual_name}}

{{mutual_name}} suggested I reach out.

They mentioned you're focused on {{priority}}.

We just helped them with {{result}}.

Worth a quick intro?

Subject: {{event_name}}

Saw you attended {{event}}.

The session on {{topic}} was interesting.

We've been helping companies implement {{related_solution}}.

Did any of that resonate for {{company}}?

Subject: {{technology}}

Noticed you're using {{tech}}.

Most teams pair that with {{complementary_solution}} to solve {{problem}}.

We just helped {{company}} do exactly that.

Worth exploring?

Subject: {{metric}} at {{company}}

Noticed {{company}} is {{trigger}}.

Companies doing this typically see {{problem}}.

We helped {{customer}} achieve {{result}} in {{timeframe}}.

Open to seeing how?

Subject: {{pain_point}}

{{firstName}}, quick question:

How much time does your team spend on {{manual_task}}?

Most {{role}}s I talk to say it's their biggest time drain.

We helped {{company}} cut that by {{%}}.

Worth a look?

Subject: {{similar_company_1}}, {{similar_company_2}}

{{firstName}},

We helped:
- {{company_1}} achieve {{result_1}}
- {{company_2}} achieve {{result_2}}

Both were dealing with {{common_problem}}.

Is that on your radar at {{company}}?

Subject: timing

{{firstName}}, saw {{trigger}}.

Usually means {{implication}}.

We help companies at this stage with {{solution}}.

Worth a quick chat while it's fresh?

I noticed {{company}} is {{trigger}}.

Been chatting with a few folks on the {{department}} team about {{topic}}.

{{Name}} mentioned you'd be the right person to talk to about {{specific_initiative}}.

Worth connecting?

Subject: last try

{{firstName}},

I've reached out a few times about {{topic}}.

No response = no interest, and that's fine.

But before I close the loop—is {{problem}} something you're dealing with?

If not, I'll stop bugging you.

Subject: {{company}} → {{new_company}}

{{firstName}}, saw you moved from {{old_company}} to {{new_company}}.

At {{old_company}} you used us for {{use_case}}.

Does {{new_company}} have something similar in place?

Subject: first 90

{{firstName}}, congrats on the {{title}} role.

Most new {{title}}s I talk to are focused on {{common_priority}}.

Happy to share what {{similar_company}} did in their first quarter.

Interested?

Subject: {{similar_company}} case study

{{firstName}},

We just published a case study on how {{similar_company}} achieved {{result}}.

They were dealing with {{problem}} you might recognize.

Want me to send it over?

Subject: {{number}} potential leads

{{firstName}}, quick math:

{{company}} has {{X}} people who {{trigger}}.

If even {{%}} convert, that's {{Y}} opportunities.

We helped {{customer}} capture {{result}} from similar math.

Want to see the breakdown?

Subject: {{pain_point}}

{{firstName}},

{{Authority_source}} recently said {{relevant_quote}}.

Most {{title}}s I talk to are feeling that pressure.

We've been helping companies like {{similar_company}} with {{solution}}.

Relevant?

Subject: RE: (same thread)

{{firstName}},

Wanted to follow up on my note about {{topic}}.

Just saw {{new_information}} which made me think of {{company}}.

Still relevant?

Subject: RE: (same thread)

{{firstName}},

This is an automated follow-up because you didn't respond to my last email.

Just kidding. I'm a real person.

But seriously—did {{topic}} resonate at all?

[Name]

Subject: RE: (same thread)

{{firstName}},

Quick resource—this podcast episode on {{topic}} is worth 20 min.

[Link]

Thought of you given {{relevant_context}}.

No pitch, just genuinely useful.

Subject: RE: (same thread)

{{firstName}},

Recorded a quick 60-second video for you.

[Loom link]

Shows what I noticed about {{company}} and why I think {{solution}} could help.

Worth a watch?

Subject: quick question

{{firstName}},

Would it be crazy to reconnect?

I know we talked {{timeframe}} ago about {{topic}}.

{{New_information}} has changed since then.

Still relevant?

Subject: since we last talked

{{firstName}},

When we talked in {{month}}, you mentioned {{objection}}.

Since then, we've {{improvement}}.

Worth another look?

Subject: checking in

{{firstName}},

We were chatting about {{topic}} back in {{month}}.

Things went quiet on your end (totally get it—priorities shift).

Is this still on your radar, or should I close the loop?

Subject: {{upcoming_date}}

{{firstName}},

Noticed your {{contract/subscription}} is coming up in {{timeframe}}.

Before you renew, worth discussing {{improvement/expansion}}?

Most companies at your stage are adding {{feature/service}}.

Quick call this week?