Startup growth playbook — seed stage channel selection

⚠️ 区分 B2B 与 2C#

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install#

clawhub install startup-growth-playbook

What you get after installing:

• Channel scoring matrix to evaluate 15+ growth channels against your product
• PMF-to-growth bridge — signals that you're ready to scale vs still iterating
• Sequencing strategy for which channel first, second, third — and when to switch

Startup Growth Playbook — Seed Stage Channel Selection#

🌍 Language / 语言: 中文 | English (opens in a new tab) | 日本語 (opens in a new tab) | 한국어 (opens in a new tab)

You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.

• Channel scoring matrix: Evaluate 15+ channels against your product and audience
• PMF-to-growth bridge: Signals that you're ready to scale vs still iterating
• Organic vs paid: Decision framework based on CAC, LTV, and runway
• Founder-channel fit: Why some channels work for you specifically
• Sequencing strategy: Which channel first, second, third — and when to switch

Stage-gated growth sequence#

Channel experiment card#

For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.

First-ten-users motion#

Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.

Activation-before-scale guardrail#

If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.

Related Gingiris Skills#

• Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth (opens in a new tab)
• All skills: https://clawhub.ai/gingiris-1031 (opens in a new tab)
• Follow: @WeiYipei on X (opens in a new tab)

🔗 About the Author#

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

• 🐦 Twitter: @WeiYipei (opens in a new tab) — Daily growth tactics
• 💬 Consulting: @Iris_carrot on Telegram (opens in a new tab)
• 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249) (opens in a new tab)
• 📚 40+ Free Playbooks: gingiris.tools/skills (opens in a new tab)

Supporting file: _meta.json#

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  "slug": "startup-growth-playbook",
  "version": "1.2.3",
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Supporting file: .clawhub/origin.json#

{
  "version": 1,
  "registry": "https://clawhub.ai",
  "slug": "startup-growth-playbook",
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Supporting file: references/en/README.md#

Startup Growth Playbook — Seed-Stage Channel Selection#

You have PMF but limited resources. This playbook helps you pick the ONE channel that will work — and invest where traction compounds.

Channel Scoring Matrix#

• Evaluate 15+ growth channels against your specific product and audience
• Score channels before spending on them: a channel that works for someone else's product is not evidence it fits yours
• The output is a ranked shortlist, not a to-do list — seed-stage teams cannot run five channels at once

PMF-to-Growth Bridge#

• Know the signals that say you're ready to scale vs. still iterating on the product
• Scaling acquisition before those signals show up wastes your limited runway
• Growth work and PMF work are different modes — be honest about which one you're in

Organic vs. Paid#

• A decision framework based on three inputs: CAC, LTV, and runway
• Don't pick paid or organic by taste — let the unit economics and your remaining runway decide

Founder-Channel Fit#

• Some channels work for you specifically because of who the founder is
• Match the channel to the founder's existing strengths and audience instead of copying another company's motion

Sequencing Strategy#

• Which channel first, second, third — and the signals that tell you when to switch
• Sequence deliberately: prove one channel before layering the next

B2B vs. 2C Calibration#

This playbook defaults to dev tools / open source / B2B SaaS. If your product is 2C (consumer, education, apps, games):

• Swap core metrics to D1/D7/D30 retention, activation rate, and viral coefficient K — not MRR/CAC/LTV
• Swap cold-start channels to vertical communities, short video, and niche KOLs — not Product Hunt / Hacker News / LinkedIn
• Full 2C adaptation guide with per-country channel data lives in gingiris-seo-geo/references/2c-adaptation.md

Related Gingiris Skills#

• Full B2B version: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-b2b-growth (opens in a new tab)
• 2C adaptation guide: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-seo-geo (opens in a new tab)
• All skills: https://clawhub.ai/gingiris-1031 (opens in a new tab)

Supporting file: references/ja/README.md#

スタートアップ・グロース・プレイブック — シード期のチャネル選定#

PMF はある、でもリソースは限られている。このプレイブックは「本当に効く 1 つのチャネル」を選び抜くためのもの。

チャネル・スコアリング・マトリクス#

• 15 以上のグロースチャネルを、自社のプロダクトとオーディエンスに照らして評価する
• お金と時間を投じる前にスコアリングする。他社で効いたチャネルが自社に合う保証はどこにもない
• アウトプットは優先順位付きのショートリスト。シード期のチームに 5 チャネル同時運用は無理

PMF からグロースへの橋渡し#

• 「スケールしてよい」シグナルと「まだプロダクトを磨く段階」のシグナルを見分ける
• シグナルが出る前に獲得をスケールさせると、貴重なランウェイを浪費するだけ
• グロースの仕事と PMF の仕事はモードが違う。今どちらにいるか正直に判断する

オーガニック vs 有料#

• CAC・LTV・ランウェイの 3 つを入力とする意思決定フレームワーク
• 好みでオーガニックか有料かを選ばない。ユニットエコノミクスと残りのランウェイに決めさせる

ファウンダーとチャネルの相性#

• あるチャネルが「あなただからこそ」効く理由がある
• 他社の成功パターンを真似るのではなく、創業者自身の強みと既存オーディエンスにチャネルを合わせる

シーケンス戦略#

• どのチャネルを 1 番目、2 番目、3 番目にやるか——そして切り替えのタイミングをどう判断するか
• 意図的に順番をつける。1 つのチャネルで手応えを証明してから次を重ねる

B2B と 2C の使い分け#

本プレイブックのデフォルトは開発者ツール／オープンソース／B2B SaaS。プロダクトが 2C（コンシューマー・教育・アプリ・ゲーム）の場合：

• コア指標を D1/D7/D30 リテンション・アクティベーション率・バイラル係数 K に置き換える（MRR/CAC/LTV ではなく）
• コールドスタートのチャネルを垂直コミュニティ・ショート動画・専門 KOL に置き換える（Product Hunt / Hacker News / LinkedIn ではなく）
• 国別チャネルデータを含む完全な 2C 適応ガイドは gingiris-seo-geo/references/2c-adaptation.md を参照

関連 Gingiris スキル#

• B2B 完全版: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-b2b-growth (opens in a new tab)
• 2C 適応ガイド: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-seo-geo (opens in a new tab)
• 全スキル: https://clawhub.ai/gingiris-1031 (opens in a new tab)

Supporting file: references/ko/README.md#

스타트업 그로스 플레이북 — 시드 단계 채널 선정#

PMF는 있지만 리소스는 한정되어 있다. 이 플레이북은 '진짜 통할 단 하나의 채널'을 골라내는 방법을 다룬다.

채널 스코어링 매트릭스#

• 15개 이상의 성장 채널을 자사 제품과 타깃 오디언스에 비추어 평가
• 돈과 시간을 쓰기 전에 먼저 점수를 매길 것. 다른 회사에서 통한 채널이 우리 제품에 맞는다는 보장은 없다
• 결과물은 우선순위가 매겨진 쇼트리스트. 시드 단계 팀이 채널 다섯 개를 동시에 돌릴 수는 없다

PMF에서 그로스로 넘어가는 다리#

• '스케일해도 된다'는 신호와 '아직 제품을 다듬어야 한다'는 신호를 구분한다
• 신호가 나오기 전에 유저 획득을 확장하면 한정된 런웨이만 낭비하게 된다
• 그로스 작업과 PMF 작업은 서로 다른 모드다. 지금 어느 쪽에 있는지 솔직하게 판단할 것

오가닉 vs 유료#

• CAC, LTV, 런웨이 세 가지를 입력으로 하는 의사결정 프레임워크
• 취향으로 오가닉/유료를 고르지 말 것. 유닛 이코노믹스와 남은 런웨이가 결정하게 하라

파운더-채널 핏#

• 어떤 채널은 '창업자가 누구인가' 때문에 유독 잘 통한다
• 다른 회사의 성공 공식을 베끼는 대신, 창업자의 기존 강점과 오디언스에 채널을 맞춘다

시퀀싱 전략#

• 어떤 채널을 첫 번째, 두 번째, 세 번째로 할 것인가 — 그리고 언제 갈아탈 것인가
• 순서를 의도적으로 설계한다. 한 채널에서 성과를 증명한 뒤에 다음 채널을 얹는다

B2B vs 2C 보정#

이 플레이북의 기본값은 개발자 도구/오픈소스/B2B SaaS. 제품이 2C(컨슈머·교육·앱·게임)라면:

• 핵심 지표를 D1/D7/D30 리텐션, 활성화율, 바이럴 계수 K로 교체 (MRR/CAC/LTV가 아니라)
• 콜드스타트 채널을 버티컬 커뮤니티, 숏폼 영상, 버티컬 KOL로 교체 (Product Hunt / Hacker News / LinkedIn이 아니라)
• 국가별 채널 데이터가 포함된 완전한 2C 적응 가이드는 gingiris-seo-geo/references/2c-adaptation.md 참조

관련 Gingiris 스킬#

• B2B 전체 버전: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-b2b-growth (opens in a new tab)
• 2C 적응 가이드: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-seo-geo (opens in a new tab)
• 전체 스킬: https://clawhub.ai/gingiris-1031 (opens in a new tab)