AGENT SKILLBY KOSTJA94
Competitor research
AT A GLANCE
Competitor research is an agent skill for go-to-market. Guides competitor research for SEO, content, backlinks, and positioning. It is published by kostja94 in the kostja94/marketing-skills GitHub repository (691 stars) under the MIT license. Install it with: npx skills add kostja94/marketing-skills --skill competitor-research
- SOURCE REPOSITORY
- kostja94/marketing-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 5.5 KB120 LINES
QUICK ANSWER
- WHAT IT IS01
- Guides competitor research for SEO, content, backlinks, and positioning. What sets it apart is how it narrows competitive research into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context for competitive research: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for competitive research: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add kostja94/marketing-skills --skill competitor-researchREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 11
SEO Content: Competitor Research#
Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Research Types#
| Type | Purpose | Output |
|---|---|---|
| Keyword/topic | Topics competitors rank for; gaps | Keyword opportunities; content ideas |
| Content | Structure, length, gaps vs top rankers | Length target; H2 structure; content gaps |
| Backlink | Link profile; sites linking to competitors | Link gap; outreach targets |
| Pricing | Competitor pricing, positioning | Pricing context; differentiation |
| SEO metrics | Organic traffic, rankings vs competitors | Benchmark; opportunity areas |
Competitor Keyword / Topic Analysis#
| Method | Practice |
|---|---|
| Reverse engineering | Analyze competitor titles, H1, URL; identify topics they rank for |
| SERP overlap | Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity |
| site: operator | site:competitor.com to see indexed pages |
| Tool | Ahrefs, Semrush—competitor keyword overlap, gap analysis |
Output: Keyword opportunities; topics competitors cover that you don't.
Competitor Content Analysis#
| Element | Check |
|---|---|
| Word count | Top 10 average; length target for your content |
| H2 structure | Topics covered; structure to adopt |
| Content gaps | What top rankers cover that you miss |
| Keyword placement | Primary keyword in title, H1, first 100 words |
| Format | Lists, tables, FAQ; match or improve |
Use when: Auditing or creating articles; see article-page-generator for Research Phase integration.
Competitor Article Fetch Workflow (for Article Analysis)#
When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:
- Obtain URLs: From user, project-context Section 11, or web search for
"[target keyword]"to find top-ranking pages - Fetch content: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages
- Analyze: Word count, H2 structure, keyword placement, content gaps, CTA, schema
- Output: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities
Output format: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).
Competitor Backlink Analysis#
| Action | Purpose |
|---|---|
| Compare profiles | Your backlinks vs competitors |
| Link gap | Sites linking to competitors but not you |
| Opportunity | Outreach to those sites; content they might link to |
Tools: Ahrefs, Semrush—Link Intersect, competitor backlink reports. See backlink-analysis.
Competitor Pricing#
| Use | Practice |
|---|---|
| Positioning | Where you sit vs competitors |
| Differentiation | Value prop when price differs |
| Alternatives pages | Who to include; how to position |
See pricing-strategy, alternatives-page-generator.
Data Sources#
| Source | Use |
|---|---|
| SimilarWeb | Traffic, engagement, traffic sources by domain |
| Ahrefs | Competitor domains, backlinks, DR |
| SEMrush | Organic competitors, traffic share |
| GA | Referral traffic, acquisition by source |
| PostHog | Competitor feature usage (if tracked) |
Report Workflow#
- Parse — Read Excel/CSV, infer domain, visits, traffic sources, etc. from headers
- Enrich — Web search, visit competitor sites; read
project-context.mdif present - Build — Structure data for report
- Generate — Output report in chosen format
Output Format#
- Competitors identified
- Research type (keyword, content, backlink, pricing)
- Findings (gaps, opportunities, benchmarks)
- Recommendations (content to create, links to pursue, positioning)
Report Structure Reference#
| Section | Content |
|---|---|
| Executive Summary | Key findings (top 3), top 3 recommendations |
| Competitor Overview | Competitor, category, market position, key strength |
| Product Comparison | Feature/capability vs Us vs Competitors |
| SWOT Analysis | Our strengths/weaknesses/opportunities/threats; competitor deep dives |
| Marketing & Messaging | Value prop, target audience, key channels |
| Gaps & Opportunities | Gap, opportunity, priority |
| Prioritized Recommendations | Recommendation, impact, effort, owner |
Related Skills#
- keyword-research: Competitor reverse; keyword discovery
- article-page-generator: Competitor article analysis in Research Phase
- content-strategy: Competitor analysis for topic mapping
- content-optimization: Competitor length and structure as reference
- backlink-analysis: Competitor backlink comparison; link gap
- seo-monitoring: Competitive comparison; organic vs competitors
- alternatives-page-generator: Competitor selection; comparison framing
- migration-page-generator: Competitor migration paths
- pricing-strategy: Competitor pricing context
- affiliate-marketing: Find affiliates promoting competitors
- directories: Competitor info for directory submissions
FAQ
07 QUESTIONS
01What is the Competitor research agent skill?
Guides competitor research for SEO, content, backlinks, and positioning. It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install Competitor research in Cursor, Claude Code, or Codex?
Run npx skills add kostja94/marketing-skills --skill competitor-research in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Competitor research, not every skill in the repository.
03What does the Competitor research SKILL.md cover?
The SKILL.md includes sections on Research Types, Competitor Keyword / Topic Analysis, Competitor Content Analysis, Competitor Article Fetch Workflow (for Article Analysis), Competitor Backlink Analysis and Competitor Pricing. Read the full text on this page or in plain markdown at /resources/agent-skills/kostja94-marketing-skills--competitor-research--1xf9vfc/raw.
04Which agents can use Competitor research?
Competitor research installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Competitor research under?
The kostja94/marketing-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Competitor research free to use?
Reading, copying and installing Competitor research costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Competitor research?
Competitor research comes from https://github.com/kostja94/marketing-skills, which has 691 GitHub stars. The SKILL.md is at https://github.com/kostja94/marketing-skills/blob/HEAD/skills/seo/content/competitor-research/SKILL.md. The author is kostja94.
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ATTRIBUTION
Competitor research was written by its original authors and is published in kostja94/marketing-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.