AGENT SKILLBY MANOJBAJAJ95
Marketing campaign management
AT A GLANCE
Marketing campaign management is an agent skill for go-to-market. Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. The manojbajaj95/claude-gtm-plugin repository on GitHub, maintained by manojbajaj95, has 67 stars and the MIT license. To add it, run npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management
- SOURCE REPOSITORY
- manojbajaj95/claude-gtm-plugin (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 8.3 KB359 LINES
QUICK ANSWER
- WHAT IT IS01
- Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Its edge is a particular angle on marketing campaign management, giving the agent tighter constraints than a plain marketing campaign management request.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-campaign-managementREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 43
Marketing Campaign Management#
Workspace Context#
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract#
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.
Quick Reference#
| Situation | Use This Skill For |
|---|---|
| Campaign planning/execution | Campaign Workflow |
| Content strategy | Content & SEO |
| Applying psychology | Behavioral Principles |
| Generating ideas | 140 Tactics |
| GTM strategy | Strategic Frameworks |
Part 1: Campaign Execution#
Campaign Workflow#
- Strategy — Define goals, audience, positioning
- Planning — Content calendar, channels, timeline
- Creation — Assets, copy, creative
- Execution — Launch, distribute, promote
- Measurement — Track, analyze, optimize
UTM Parameters#
Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)
Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launchContent Calendar#
Essential fields:
- Title
- Target keyword
- Funnel stage (TOFU/MOFU/BOFU)
- Format
- Owner
- Publish date
- Distribution channels
Part 2: Marketing Psychology#
Foundational Thinking Models#
| Model | Application |
|---|---|
| First Principles | Don't copy competitors, ask "why" repeatedly |
| Jobs to Be Done | Focus on outcomes, not features |
| Pareto Principle | 80% results from 20% effort |
| Inversion | Ask "what would guarantee failure?" |
| Theory of Constraints | Find the bottleneck before optimizing |
Buyer Psychology#
| Bias | Marketing Application |
|---|---|
| Confirmation Bias | Align with existing beliefs |
| Mere Exposure | Consistent presence builds preference |
| Social Proof | Show customer counts, testimonials |
| Scarcity | Limited-time offers (when genuine) |
| Anchoring | Show higher price first |
| Loss Aversion | Frame as what they'll lose |
| Endowment | Free trials create ownership |
Persuasion Principles#
| Principle | Application |
|---|---|
| Reciprocity | Give value before asking |
| Commitment | Small steps lead to bigger ones |
| Authority | Expert endorsements, credentials |
| Liking | Relatable spokespeople |
| Unity | Shared identity, insider language |
Pricing Psychology#
| Technique | Application |
|---|---|
| Charm Pricing | $99 vs $100 |
| Rule of 100 | % off under $100, $ off over |
| Good-Better-Best | Three tiers, middle is target |
| Mental Accounting | "$1/day" vs "$30/month" |
Part 3: The 140 Tactics#
Content & SEO#
- Programmatic SEO (build pages at scale)
- Keyword clustering
- Content repurposing
- Glossary marketing
- Knowledge base SEO
- Parasite SEO (high-authority platforms)
Free Tools & Engineering#
- Side projects as marketing
- Calculators and generators
- Chrome extensions
- Microsites
- Importers (from competitors)
- Public APIs
Paid Advertising#
- Facebook/Instagram Ads
- Google Ads (brand, competitor, category)
- LinkedIn Ads (B2B targeting)
- Podcast advertising
- YouTube ads
- Retargeting
Social & Community#
- Community building
- Reddit marketing
- LinkedIn personal branding
- X/Twitter presence
- Short-form video (TikTok, Reels)
- Engagement pods
Email Marketing#
- Welcome sequences
- Onboarding emails
- Reactivation/win-back
- Founder emails
- Newsletters
Partnerships#
- Affiliate programs
- Integration marketing
- Newsletter swaps
- Expert networks
- Reseller programs
Product-Led Growth#
- One-click registration
- In-app upsells
- Viral loops
- Free migrations
- Contract buyouts
Launches & Promotions#
- Product Hunt
- Early access pricing
- Black Friday
- Lifetime deals
- Giveaways
Part 4: Strategic Frameworks#
SOSTAC#
- Situation — Where are we now?
- Objectives — Where do we want to be?
- Strategy — How do we get there?
- Tactics — What specific actions?
- Action — Who does what?
- Control — Did we get there?
AIDA#
- Attention — Capture eye
- Interest — Build curiosity
- Desire — Create want
- Action — Get conversion
RACE#
- Reach — Build awareness
- Act — Drive engagement
- Convert — Achieve goals
- Engage — Retain customers
Part 5: Channel Strategies#
Email Marketing#
Sequence Structure:
- Welcome (immediate): Set expectations, deliver value
- Value (day 2-3): Best content or quick win
- Engagement (day 5-7): Encourage reply
- Offer (day 10): Clear CTA
Metrics:
- Open rate: 43% avg
- CTR: 2% avg
- Conversion rate
Social Media#
| Platform | Best For | Content Type |
|---|---|---|
| B2B | Thought leadership | |
| Twitter/X | Tech, news | Threads, insights |
| B2C, visual | Stories, Reels | |
| YouTube | Tutorials | Educational |
SEO#
On-Page:
- Title tags (50-60 chars)
- Meta descriptions (150-160 chars)
- H1-H6 hierarchy
- Keyword in first 100 words
- Internal linking
Technical:
- Core Web Vitals
- Mobile-friendly
- Sitemap.xml
- Robots.txt
Part 6: Brand & Messaging#
Tone Guidelines#
Be Human, Not AI:
- Write like a helpful colleague
- Avoid buzzwords (revolutionary, game-changing, seamless)
- Skip filler words (basically, essentially, simply)
- No excessive punctuation
Emoji Policy:
- Maximum ONE emoji per piece
- Use only when it adds clarity
Feature → Benefit Framework#
What It Does:
[Feature description]
The Benefit:
[Outcome] — so you can [user benefit].
Why It Matters:
- [Feature detail], which means [benefit]Part 7: Campaign Validation#
Pre-Launch Checklist#
- Target audience clearly defined
- Campaign goals with baseline metrics
- Success criteria (KPIs + targets)
- UTM parameters validated
- Conversion tracking tested
- Brand voice compliance checked
- CTA clear and actionable
- Links verified working
- Mobile responsive
Performance Metrics#
| Channel | Key Metrics |
|---|---|
| Open rate, CTR, conversion | |
| Social | Engagement, reach, clicks |
| Paid | ROAS, CPA, CTR |
| Content | Traffic, time on page, conversions |
| SEO | Rankings, organic traffic |
Part 8: Stage-Based Recommendations#
Pre-Launch#
- Waitlist referrals
- Early access
- Product Hunt prep
- Community building
Early Stage#
- Content, SEO, community
- Founder-led sales
- Organic social
Growth Stage#
- Paid acquisition
- Partnerships
- Events
Scale Stage#
- Brand building
- International expansion
- Acquisitions
Part 9: Questions to Ask#
When developing strategy:
- What's your product and who's your target customer?
- What's your current stage and main growth goal?
- What's your marketing budget and team size?
- What have you already tried that worked or didn't?
- What are your competitors doing?
Common Mistakes#
- Chasing every channel — Double down where you have advantage
- No differentiation — Same message as competitors
- Ignoring psychology — Facts don't always convince
- No testing — Assumptions without validation
- Measuring wrong metrics — Leading vs. lagging indicators
Related Skills#
- growth-strategy: For growth frameworks
- conversion-rate-optimization: For CRO
- seo-and-aeo-strategy: For SEO scaling
- competitor-analysis: For comparison pages
- ab-test-setup: For marketing experiments
FAQ
07 QUESTIONS
01What is the Marketing campaign management agent skill?
Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install Marketing campaign management in Cursor, Claude Code, or Codex?
Run npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Marketing campaign management, not every skill in the repository.
03What does the Marketing campaign management SKILL.md cover?
The SKILL.md includes sections on Workspace Context, Operating Contract, Quick Reference, Part 1: Campaign Execution, Campaign Workflow and UTM Parameters. Read the full text on this page or in plain markdown at /resources/agent-skills/manojbajaj95-claude-gtm-plugin--marketing-campaign-management--1yhn23t/raw.
04Which agents can use Marketing campaign management?
Marketing campaign management installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Marketing campaign management under?
The manojbajaj95/claude-gtm-plugin repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Marketing campaign management free to use?
Reading, copying and installing Marketing campaign management costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Marketing campaign management?
Marketing campaign management comes from https://github.com/manojbajaj95/claude-gtm-plugin, which has 67 GitHub stars. The SKILL.md is at https://github.com/manojbajaj95/claude-gtm-plugin/blob/HEAD/skills/marketing-campaign-management/SKILL.md. The author is manojbajaj95.
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ATTRIBUTION
Marketing campaign management was written by its original authors and is published in manojbajaj95/claude-gtm-plugin (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.