AGENT SKILLBY MINHNV0807
Product marketing context global
AT A GLANCE
Product marketing context global is a go-to-market skill for AI agents. Foundation skill for the GLOBAL marketing cluster — runs BEFORE every other global skill (00-29). It is published by minhnv0807 in the minhnv0807/fullstack-mkt-skills GitHub repository (482 stars) under the MIT license. Install it with: npx skills add minhnv0807/fullstack-mkt-skills --skill product-marketing-context-global
- SOURCE REPOSITORY
- minhnv0807/fullstack-mkt-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 7.1 KB179 LINES
QUICK ANSWER
- WHAT IT IS01
- Foundation skill for the GLOBAL marketing cluster, runs BEFORE every other global skill (00-29). It stands out by giving product marketing context global a defined shape, so the agent asks for better context and returns a more usable result.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add minhnv0807/fullstack-mkt-skills --skill product-marketing-context-globalREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 16
Product Marketing Context (Global Foundation)#
Foundation skill for the GLOBAL marketing cluster — runs BEFORE every other global skill (00-29). Creates
.agents/product-marketing-context-global.mdwith product, customer, positioning context tuned to a specific region. Parallel toproduct-marketing-context(the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.
For newbies#
Who is this skill for?#
| Audience | Concrete example |
|---|---|
| Founder going international | Already in Vietnam, expanding to US/EU/SEA |
| Global SaaS / DTC brand | Multi-region launch needing region-specific context per market |
| Agency serving international clients | Onboarding a US, EU, SEA, or LATAM client |
| Marketer entering a new market | Setting up positioning for a new geography |
Who is this NOT for?#
- Vietnam-only marketing -> Use
product-marketing-context(VN foundation) instead - Personal brand (founder/coach/creator) -> Use
22-personal-brand-context-global(when available) - Single ad campaign -> Use
02-campaign-brief-globaldirectly; you do not need a full context file
30-second pre-read#
This skill produces ONE region-tagged file (.agents/product-marketing-context-global.md) with 12 sections describing your product, customers, competitors, positioning. Pick 1 of 4 region variants (US, EU, SEA, LATAM) — the variant tunes currency, platforms, regulations, persona framework. Every global skill (00-29) reads this file before working — like a medical chart every doctor reads first.
3 common errors#
- Wrong region variant — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
- Mixing currencies — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
- Skipping regulations — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.
Why do you need this skill?#
Without this file, every global marketing skill has to re-ask: What is the product? Who is the customer? Which region? Currency? Regulations? Platforms? Repetitive, slow, inconsistent.
With .agents/product-marketing-context-global.md:
- Answer ONCE at project start
- Every skill reads it automatically -> straight to work
- Region defaults (currency, platforms, regulations) propagate everywhere
- No drift between skills — copy and report use the same persona, currency, metrics
Workflow#
Step 1: Check existing file
|-- exists -> ask which section to update
|-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Collect info per variant (12 sections)
Step 4: Create file `.agents/product-marketing-context-global.md`Step 1: Check existing file#
Check whether .agents/product-marketing-context-global.md already exists.
- If it exists -> read the file, summarize, ask user which section to update. Only collect info for that section.
- If it does not exist -> proceed to Step 2.
Step 2: Choose region variant#
Ask the user one question: "Which is your PRIMARY region: US, EU, SEA, or LATAM?"
Decision tree#
Where is your primary market?
|-- North America (USA, Canada)
| --> 01-us.md (USD, FTC + CCPA, Meta + Google + TikTok)
|-- European Union (UK, DE, FR, ES, IT, NL, etc.)
| --> 02-eu.md (EUR, GDPR + EU AI Act, Meta + Google + LinkedIn)
|-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
| --> 03-sea.md (USD or local, PDPA, TikTok + Shopee/Lazada)
|-- Latin America (BR, MX, AR, CO, CL)
| --> 04-latam.md (USD or local, LGPD, WhatsApp + Meta + Mercado Libre)
|-- Vietnam only
| --> Use `product-marketing-context` (VN foundation) — NOT this skill
|-- Multi-region (>2 regions equally important)
--> Pick the LARGEST market as primary; note others in section 12Detection logic#
- User says explicitly ("we sell in the US") -> load matching variant
- User vague ("we sell internationally") -> ask which country has the most revenue today
- Truly multi-region -> pick primary market; add secondary markets in section 12 (Goals)
Step 3: Collect info per variant#
After choosing the variant, read the matching file in variants/ and walk through each section:
- Brief explanation — what this section captures and why it matters
- Ask 1-3 questions — one section at a time, NEVER all at once
- Confirm — read back; user confirms
- Move to next section
Notes:
- Every variant has 12 sections (matching the VN foundation structure)
- All 4 variants share the same skeleton but have DIFFERENT defaults, examples, and region-specific notes
- Region cues: currency format, platform list, regulation pointer, cultural context
Variant summary:
variants/01-us.md— USD, FTC + CCPA, Meta + Google + TikTok, JTBD + ICPvariants/02-eu.md— EUR, GDPR + EU AI Act, Meta + Google + LinkedIn, GDPR-compliant ICPvariants/03-sea.md— USD or local, PDPA, TikTok + Shopee/Lazada + LINE, mobile-first personavariants/04-latam.md— USD or local, LGPD, WhatsApp + Meta + Mercado Libre, WhatsApp-first persona
Step 4: Create the file#
Save to .agents/product-marketing-context-global.md (create the .agents/ folder if missing).
# Product Marketing Context (Global) — [Product name]
> Region variant: [US / EU / SEA / LATAM]
> Primary currency: [USD / EUR / SGD / BRL / etc.]
> Last updated: [YYYY-MM-DD]
> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent
---
[12 sections following the chosen variant]How other skills use this file#
In every global marketing skill (00-marketing-plan-global, 05-ad-copy-global, etc.), add this block under "Collect info":
## Collect info
### Step 0: Check global context file
Check whether `.agents/product-marketing-context-global.md` exists:
- **Yes** -> Read everything; pull product / customer / region / currency / regulation context. Do NOT re-ask.
- **No** -> Suggest user run `product-marketing-context-global` first.
If user wants to continue anyway, ask 2-3 minimum questions about product + region.Skills that will read this file: 00-marketing-plan-global, 01-content-calendar-global, 02-campaign-brief-global, ... 29-* (all global cluster skills).
Quality checklist#
- File saved at
.agents/product-marketing-context-global.md - Region variant tagged at the top (US / EU / SEA / LATAM)
- All 12 sections completed (or at least 8 core: 1, 2, 4, 5, 6, 9, 10, 12)
- Currency format matches region (e.g.
$9.99for US,€9,99for EU) - Voice of customer (section 9) uses REAL quotes — not paraphrased
- Anti-persona explicit (section 7); 3 concrete differentiators (section 6)
- North Star Metric defined (section 12); last-updated date in file
Related skills#
product-marketing-context— Vietnam foundation (parallel)00-marketing-plan-global— reads this file first22-personal-brand-context-global— personal brand foundation (when available)
Global Foundation Skill | Over Powers Agency | v1.0.0
FAQ
07 QUESTIONS
01What is the Product marketing context global agent skill?
Foundation skill for the GLOBAL marketing cluster, runs BEFORE every other global skill (00-29). It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install Product marketing context global in Cursor, Claude Code, or Codex?
Run npx skills add minhnv0807/fullstack-mkt-skills --skill product-marketing-context-global in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Product marketing context global, not every skill in the repository.
03What does the Product marketing context global SKILL.md cover?
The SKILL.md includes sections on For newbies, Who is this skill for?, Who is this NOT for?, second pre-read, common errors and Why do you need this skill?. Read the full text on this page or in plain markdown at /resources/agent-skills/minhnv0807-fullstack-mkt-skills--product-marketing-context-global--1un64lu/raw.
04Which agents can use Product marketing context global?
Product marketing context global installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Product marketing context global under?
The minhnv0807/fullstack-mkt-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Product marketing context global free to use?
Reading, copying and installing Product marketing context global costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Product marketing context global?
Product marketing context global comes from https://github.com/minhnv0807/fullstack-mkt-skills, which has 482 GitHub stars. The SKILL.md is at https://github.com/minhnv0807/fullstack-mkt-skills/blob/HEAD/skills/en/product-marketing-context-global/SKILL.md. The author is minhnv0807.
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ATTRIBUTION
Product marketing context global was written by its original authors and is published in minhnv0807/fullstack-mkt-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.