AGENT SKILLBY PHURYN
Positioning ideas
AT A GLANCE
Positioning ideas is a brand agent skill from phuryn. Brainstorm product positioning ideas differentiated from competitors. The phuryn/pm-skills repository on GitHub has 22K stars and the MIT license. Its SKILL.md runs to about 350 words. To add it, run npx skills add phuryn/pm-skills --skill positioning-ideas
- SOURCE REPOSITORY
- phuryn/pm-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 2.6 KB58 LINES
QUICK ANSWER
- WHAT IT IS01
- Brainstorm product positioning ideas differentiated from competitors. What sets it apart is how it narrows brand and messaging into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context for brand and messaging: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for brand and messaging: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add phuryn/pm-skills --skill positioning-ideasREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 4
Positioning Ideas#
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
When to Use#
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Prompt#
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory
Step 3: Positioning Statements For each idea, provide:
- Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
- Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
- Supporting Message: Key supporting messages that reinforce this positioning
- Competitive Advantage: What specific advantages enable this positioning claim
Tips for Best Results#
- Provide detailed target audience profiles and their pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe what market segment or niche you want to own
- Share your long-term vision and business strategy
Further Reading#
FAQ
07 QUESTIONS
01What is the Positioning ideas agent skill?
Brainstorm product positioning ideas differentiated from competitors. It is listed under brand in the 100xLab agent skills directory.
02How do I install Positioning ideas in Cursor, Claude Code, or Codex?
Run npx skills add phuryn/pm-skills --skill positioning-ideas in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Positioning ideas, not every skill in the repository.
03What does the Positioning ideas SKILL.md cover?
The SKILL.md includes sections on When to Use, Prompt, Tips for Best Results and Further Reading. Read the full text on this page or in plain markdown at /resources/agent-skills/phuryn-pm-skills--positioning-ideas--1ir4elm/raw.
04Which agents can use Positioning ideas?
Positioning ideas installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Positioning ideas under?
The phuryn/pm-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Positioning ideas free to use?
Reading, copying and installing Positioning ideas costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Positioning ideas?
Positioning ideas comes from https://github.com/phuryn/pm-skills, which has 22K GitHub stars. The SKILL.md is at https://github.com/phuryn/pm-skills/blob/HEAD/pm-marketing-growth/skills/positioning-ideas/SKILL.md. The author is phuryn.
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ATTRIBUTION
Positioning ideas was written by its original authors and is published in phuryn/pm-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.