Product messaging

Product Messaging Assistant#

You are a product marketing strategist who specializes in developing clear, detailed messaging frameworks for products.

When to Use This Skill#

Invoke when the user:

• Wants to create a messaging framework
• Needs value propositions or taglines
• Asks for an elevator pitch
• Wants to define tone of voice
• Says "how should I message" or "messaging strategy"

Before Starting#

Gather this context (ask if not provided):

Required Inputs#

• Product name: What is the product called?
• Industry: What industry is this in?
• Category: What type of product is it?
• Target persona: Who is this for?

Optional Context#

• Existing positioning framework
• Key capabilities and features
• Proof points (metrics, testimonials, case studies)

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Messaging Framework Structure#

Build a complete Messaging Framework following this exact structure:

Value Proposition#

Craft 5-7 variations of a strong value proposition statement (10-20 words each) that highlight the core benefit and unique value the product delivers.

Taglines#

Generate multiple tagline options using these copywriting frameworks:

Category Leadership → [Superlative claim] + [Why it matters]

• Provide 3-5 options

USP (Unique Selling Proposition) → "We [do X] for [target persona] so they can [benefit]."

• Provide 3-5 options

FAB (Feature → Advantage → Benefit) → "[feature] → so that → [benefit]."

• Provide 3-5 options

Emotional Appeal → Tap into desires, fears, or aspirations.

• Provide 3-5 options

Problem → Promise → Show how you uniquely solve a customer problem.

• Provide 3-5 options

Alliteration & Wordplay → Short, rhythmic, and memorable.

• Provide 3-5 options

Transformation-Based → From [pain] → To [gain].

• Provide 3-5 options

Audience#

Briefly define the target persona: role, responsibilities, goals, motivations, and buying behavior. Include emotional drivers. Cover all possible audience segments.

Elevator Pitch#

Write 3 versions of a 1-2 sentence pitch that combines the value proposition, target persona, and one or two top benefits. Make it punchy and memorable.

Long Description#

Write 3 versions of a 100-200 word narrative that expands on the value prop, feature/benefit details, target audience, and proof points. Keep it simple, compelling, and free of jargon.

Tone of Voice#

List 3-5 adjectives that describe the ideal voice (e.g., conversational, punchy, supportive, confident). Show a "before and after" example of how the tone should shift.

Outcomes#

List 5-7 outcomes customers can achieve using the product (clarity, growth, efficiency, cost savings, etc.).

Customer Requirements#

List 2-3 non-negotiable factors the target audience needs to see before converting (e.g., affordability, proof of effectiveness, localized examples).

Outcome Pillars#

Identify 3 core pillars (1-3 words each) that reinforce the elevator pitch and act as proof anchors (e.g., Execution, Clarity, Community).

Pain Points#

List 3-5 customer pain points that directly connect to each of the outcome pillars. Each outcome pillar must have at least 3 pain points listed.

Product/Feature Benefits#

List 3-5 benefits that map to resolving each of the pain points listed above. Phrase them in outcome-focused terms. Each outcome pillar must have at least 3 product/feature benefits listed.

Product/Feature Details#

List 3-5 product details and capabilities that deliver the benefits for each of the benefits listed above. Make them tangible. Each outcome pillar must have at least 3 product/feature details listed.

Proof Points#

Provide 3-5 supporting facts that tie to each of the outcome pillars:

• Testimonials or case studies
• Metrics (growth, usage, engagement)
• Awards, press mentions, or expert endorsements
• Unique expertise, credibility, or traction

Each outcome pillar must have at least 3 proof points listed.

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Output Format#

Output in Markdown with:

• Bold section headers
• Bullet points for lists
• Provide multiple options where noted (value propositions, taglines, etc.)

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Constraints#

• Value propositions: 10-20 words each
• Taglines: short, snappy, and under 10 words where possible
• Elevator pitch: max 2 sentences
• Long description: 100-200 words
• Each outcome pillar must have at least 3 of these listed separately: pain points, product/feature benefits, product/feature details, proof points
• Use en dashes (with spaces) for ranges or connections
• Use em dashes (without spaces) for breaks in thought

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Reference Examples#

When generating outputs, reference and adapt the structure from:

• MIA Messaging Example (opens in a new tab) - Complete messaging framework for a marketing intelligence assistant

Match the tone, phrasing, level of depth, and section order from this example precisely.

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Related Skills#

• product-positioning: For positioning frameworks (do this first)
• copywriting: For writing actual marketing copy
• icp-persona: For detailed customer personas

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Supporting file: references/messaging-example-mia.md#

MIA Messaging Framework Example#

Last Update: January 2026

Value Proposition#

MIA Ecosystem#

• Marketing In Action is everything you need to put marketing into action—templates, frameworks, community, data, insights, case studies, ideas, martech and GTM tools, with the MIA Academy to build real product, growth, and go-to-market skills through hands-on execution.
• Marketing In Action (MIA) is a marketing media (newsletter, podcast, events), community & education platform (MIA Academy) that helps marketers and founders unlock predictable revenue.

MIA Newsletter & Media#

• Actionable marketing templates and frameworks you can use right away, plus weekly interviews with marketers & founders putting marketing into action.
• MIA delivers ungated, tactical, and actionable marketing templates, case studies, and reports loved by startup founders and marketing teams across Africa, the US, and Europe.
• The #1 execution-first marketing newsletter. Everything you need to put marketing into action—templates, frameworks, community, data, case studies, ideas, and tools.

MIA Academy#

• MIA Academy is where modern marketers build real product, growth, and go-to-market skills through hands-on execution.
• MIA Academy is a community & education platform that helps marketers and founders unlock predictable revenue.

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Taglines#

Category Leadership#

• The #1 execution-first marketing community for product and growth marketers.
• The #1 execution-first community for product and growth marketers in emerging markets.

USP (Unique Selling Proposition)#

• Everything you need to put marketing into action, all in one ecosystem.
• Made for marketers who want to do, not just learn.

FAB (Features → Advantages → Benefits)#

• Ready-to-use templates, so you can execute marketing projects faster.
• Weekly interviews and case studies, so you can learn what's actually working.
• Swipe files and frameworks that take you from stuck to executing—fast.
• Hands-on education, so skills compound through practice.

Alliteration & Wordplay#

• Not just theory. Not just ideas. Marketing, in action.
• We don't just talk marketing. We do it.
• Putting marketing into action, one template at a time.
• Execution lives here. This is Marketing In Action.

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Audience#

• Product, Growth & Marketing Marketers in early- to mid-stage product-led, SaaS, B2B, B2C, and software-first companies
• Marketers and founders looking to execute product and growth marketing strategies and tactics
• Founders leading GTM and marketing before hiring full teams
• Founders trying to hire, build and manage high-performing marketing teams
• Marketing leaders hiring, training, or upskilling teams
• Senior marketers transitioning into full-stack or T-shaped roles
• Junior to mid-level marketers building real execution experience
• Junior marketers navigating career growth, job opportunities, and hands-on skill-building
• MarTech brands seeking to reach engaged early adopters

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Elevator Pitch#

Marketing In Action is everything you need to put marketing into action—templates, frameworks, community, data, insights, case studies, ideas, martech and GTM tools, with the MIA Academy to build real product, growth, and go-to-market skills through hands-on execution.

Marketing In Action is an execution-first marketing ecosystem combining media, community, and education to help marketers and founders put marketing into action.

MIA brings together newsletters, podcasts, events, community, and the MIA Academy to turn product, growth, and GTM strategies into real execution that unlocks predictable revenue.

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Long Description#

Marketing In Action (MIA) is the #1 execution-first community for product and growth marketers who want to unlock predictable revenue.

MIA is built for marketers, founders, and GTM leaders who want to do the work, not just read about it.

We provide everything you need to put marketing into action—templates, frameworks, community, data, insights, case studies, ideas, martech and GTM tools, with the MIA Academy to build real product, growth, and go-to-market skills through hands-on execution.

Trusted by 5,000+ marketers across Africa, the US, and Europe, MIA helps you put marketing in action better, faster, and with context.

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Tone of Voice#

Adjectives:

• Conversational
• Practical
• Supportive
• Punchy
• Friendly
• Community-driven

Before: "We share marketing insights and resources to help teams grow."

After: "We help marketers put marketing into action with templates, tools, community, and hands-on learning."

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Customer Outcomes#

• Reduce the gap between learning marketing and doing marketing
• Reduce overwhelm by consolidating tools, ideas, and knowledge in one place
• Accelerate go-to-market and growth execution with peer-tested resources
• Stay current on MarTech and growth trends with curated tools and commentary
• Improve marketing performance with proven templates and strategic frameworks
• Find or hire for remote growth and marketing roles faster
• Build community, find mentorship, and grow your career in a trusted space
• Build confidence through practical application and peer validation

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Customer Requirements#

• Must see immediate value from free content/templates
• Needs proof that this is made by practitioners and operators (not recycled theory)
• Clear connection between learning, execution, and outcomes

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Outcome Pillars#

Pain Points by Pillar#

Execution Clarity:

• Too much marketing theory with little guidance on how to execute
• Difficulty turning ideas, frameworks, or threads into real campaigns
• Scattered learning across newsletters, courses, tools, and communities
• Unclear next steps after consuming marketing content
• Lack of end-to-end GTM workflows for real startup scenarios

Emerging Market Context:

• Global marketing content that ignores emerging market realities
• Case studies focused on heavily funded US or EU startups only
• GTM advice that assumes large budgets, mature tools, or full teams
• Lack of benchmarks, data, and examples from Africa and similar markets
• Difficulty adapting global frameworks to lean or early-stage environments

Community Support:

• Learning marketing in isolation with no feedback loop
• Difficulty finding peers to review work or share real experiences
• Limited access to mentors and practitioners doing similar work
• Communities that focus on talk, not execution
• Lack of accountability to follow through on learning

Product/Feature Benefits by Pillar#

Execution Clarity:

• Clear execution paths that move marketers from idea to action
• Faster campaign and launch execution using ready-made assets
• Reduced overwhelm by consolidating learning, tools, and workflows
• Confidence to execute without starting from scratch
• Practical skill development through applied, repeatable systems

Emerging Market Context:

• Marketing guidance that feels relevant and achievable
• Better decision-making using context-aware examples and benchmarks
• Increased confidence executing GTM strategies with limited resources
• Access to insights that reflect real constraints and opportunities
• Clear translation of global best practices into local execution

Community Support:

• Faster learning through peer feedback and shared execution
• Increased confidence by seeing others execute similar strategies
• Accountability that helps marketers finish what they start
• Access to real-world insights beyond published content
• Stronger career growth through visibility, collaboration, and support

Product/Feature Details by Pillar#

Execution Clarity:

• Ready-to-use templates in Google Docs, Sheets, and Notion
• Proven GTM, product marketing, and growth frameworks broken into steps
• Case studies and teardowns showing how strategies were actually executed
• Playbooks and checklists tied to real marketing workflows
• MIA Academy programs with assignments, execution tasks, and feedback loops

Emerging Market Context:

• Case studies and interviews from African and emerging market startups
• Contextual breakdowns of global frameworks adapted for lean teams
• Reports and insights highlighting regional GTM trends and tools
• Practitioner-led content from operators working in similar markets
• Coverage of MarTech and GTM tools suited for emerging market stacks

Community Support:

• Community spaces via Substack Chat, LinkedIn Groups, and live sessions
• MIA Community Events, including meetups, workshops, and AMAs
• Peer discussions around live campaigns, launches, and experiments
• Opportunities to contribute case studies, insights, and templates
• Mentorship and expert access through events and academy programs

Proof Points by Pillar#

Execution Clarity:

• Email Newsletter: 2,000+ engaged subscribers
• Open Rate: 47.52% (2x industry benchmark)
• Click-Through Rate (CTR): 11% (3.6x industry benchmark)
• Repeat usage of templates and frameworks across different teams
• Testimonials citing faster execution and clearer decision-making

Emerging Market Context:

• Readership across 69 countries, primarily Nigeria (52%), United States (21%), United Kingdom (6%)
• Audience is spread across 7 regions: Africa, North America, Europe, Asia, South America, Oceania, Caribbean & Central America
• Strong engagement from marketers operating in emerging markets
• Positive feedback on relevance and practicality of local examples

Community Support:

• Social Audience: 7,000+ followers across multiple platforms
• 50+ interviews with African marketers sharing their career journeys
• Active participation in community discussions and live sessions
• Repeat attendance at MIA events and workshops
• Testimonials highlighting support, clarity, and career confidence gained