AGENT SKILLBY SCRAPECREATORS
Competitor social research
AT A GLANCE
Competitor social research is a social media skill for AI agents. Analyze what competitors are doing on social and what appears to be working. It is published by scrapecreators in the scrapecreators/social-media-research-skills GitHub repository (253 stars) under the MIT license. Install it with: npx skills add scrapecreators/social-media-research-skills --skill competitor-social-research
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- SKILL.MD SIZE
- 3.4 KB110 LINES
QUICK ANSWER
- WHAT IT IS01
- Analyze what competitors are doing on social and what appears to be working. It stands out by giving social content a defined shape, so the agent asks for better context and returns a more usable result.
- INPUTS02
- Context for social content: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for social content: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add scrapecreators/social-media-research-skills --skill competitor-social-researchREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 6
Competitor Social Research#
Overview#
Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief.
When to Use#
Use this skill when the user asks to:
- compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms
- find what content is working in a niche
- benchmark posting frequency, formats, topics, and engagement
- identify content gaps or opportunities
- build a social strategy from competitor research
Workflow#
-
Define competitors and platforms
- Use provided handles/URLs.
- If only company names are provided, search profiles first and confirm likely matches when ambiguity matters.
-
Fetch profile snapshots
- Followers/subscribers
- Bio/positioning
- Links
- Verification/public metadata
-
Fetch recent content
- Pull comparable recent windows per competitor.
- Track source URLs, dates, captions, formats, and metrics.
-
Find outliers per competitor
- Use each account's own median baseline.
- Do not compare raw views between a huge brand and a small brand without context.
-
Analyze content strategy
- Content pillars
- Formats
- Hook styles
- Posting cadence
- Offers/CTAs
- Use of founder/creator personality
- Community/comment patterns
-
Find gaps and opportunities Look for:
- topics competitors avoid
- formats that overperform but few competitors use
- unanswered audience questions
- weak hooks or repetitive content
- platform whitespace
Useful ScrapeCreators Endpoints#
Use the relevant profile/feed/detail/transcript/comment endpoints from scrapecreators-api. Common routes include:
- TikTok:
/v1/tiktok/profile,/v3/tiktok/profile/videos - Instagram:
/v1/instagram/profile,/v2/instagram/user/posts,/v1/instagram/user/reels - YouTube:
/v1/youtube/channel,/v1/youtube/channel-videos,/v1/youtube/channel/shorts - LinkedIn:
/v1/linkedin/company,/v1/linkedin/company/posts - Facebook:
/v1/facebook/profile,/v1/facebook/profile/posts,/v1/facebook/profile/reels - X/Twitter:
/v1/twitter/profile,/v1/twitter/user-tweets - Threads:
/v1/threads/profile,/v1/threads/user/posts - Bluesky:
/v1/bluesky/profile,/v1/bluesky/user/posts
Output Format#
# Competitor Social Research Brief
## Executive Summary
- Biggest opportunity:
- Competitor to study closest:
- Content format to test first:
## Competitor Snapshot
| Competitor | Platforms | Audience size | Posting cadence | Best-performing format | Notes |
|---|---|---:|---|---|---|
## What Is Working
### Competitor A
- Content pillars:
- Outlier examples:
- Hooks/formats:
## Cross-Competitor Patterns
1. ...
2. ...
## Gaps and Opportunities
| Opportunity | Evidence | Suggested test |
|---|---|---|
## Recommended Content Tests
1. ...
2. ...
3. ...
## Sources
- [Post/profile/ad](url)Common Pitfalls#
- Do not compare competitors only by follower count. Engagement and outlier lift matter more.
- Do not mix platforms without platform context. A good LinkedIn post and good TikTok are different artifacts.
- Do not assume a profile match from a company name if multiple brands share the name.
- Do not present competitor strategy as fact when it is inferred from public content. Say "appears to" or "suggests".
FAQ
07 QUESTIONS
01What is the Competitor social research agent skill?
Analyze what competitors are doing on social and what appears to be working. It is listed under social media and go-to-market in the 100xLab agent skills directory.
02How do I install Competitor social research in Cursor, Claude Code, or Codex?
Run npx skills add scrapecreators/social-media-research-skills --skill competitor-social-research in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Competitor social research, not every skill in the repository.
03What does the Competitor social research SKILL.md cover?
The SKILL.md includes sections on Overview, When to Use, Workflow, Useful ScrapeCreators Endpoints, Output Format and Common Pitfalls. Read the full text on this page or in plain markdown at /resources/agent-skills/scrapecreators-social-media-research-skills--competitor-social-research--104rdsc/raw.
04Which agents can use Competitor social research?
Competitor social research installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Competitor social research under?
The scrapecreators/social-media-research-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Competitor social research free to use?
Reading, copying and installing Competitor social research costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Competitor social research?
Competitor social research comes from https://github.com/scrapecreators/social-media-research-skills, which has 253 GitHub stars. The SKILL.md is at https://github.com/scrapecreators/social-media-research-skills/blob/HEAD/skills/competitor-social-research/SKILL.md. The author is scrapecreators.
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ATTRIBUTION
Competitor social research was written by its original authors and is published in scrapecreators/social-media-research-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.