AGENT SKILLBY YOANBERNABEU
PH conversion tracking
AT A GLANCE
PH conversion tracking is an agent skill for CRO. This skill helps you measure the real business impact of your Product Hunt launch through conversion tracking and ROI analysis. It is published by yoanbernabeu in the yoanbernabeu/producthunt-skills GitHub repository (11 stars) under the MIT license. Install it with: npx skills add yoanbernabeu/producthunt-skills --skill ph-conversion-tracking
- SOURCE REPOSITORY
- yoanbernabeu/producthunt-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- SKILL.MD SIZE
- 8.6 KB409 LINES
QUICK ANSWER
- WHAT IT IS01
- This skill helps you measure the real business impact of your Product Hunt launch through conversion tracking and ROI analysis. Its edge is a particular angle on conversion optimization, giving the agent tighter constraints than a plain PH conversion tracking request.
- INPUTS02
- Context for conversion optimization: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for conversion optimization: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add yoanbernabeu/producthunt-skills --skill ph-conversion-trackingREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 31
Product Hunt Conversion Tracking#
This skill helps you measure the real business impact of your Product Hunt launch through conversion tracking and ROI analysis.
When to Use This Skill#
- Setting up conversion measurement
- Tracking launch day conversions
- Analyzing funnel performance
- Calculating launch ROI
- Comparing to other acquisition channels
The Conversion Funnel#
Standard PH Conversion Path#
PRODUCT HUNT
│
├─── Impressions (people who see your listing)
│ │
│ ▼ [View Rate]
├─── Page Views (people who click)
│ │
│ ▼ [Click-through Rate]
├─── Website Visitors
│ │
│ ▼ [Engagement Rate]
├─── Engaged Visitors (>30s, 2+ pages)
│ │
│ ▼ [Signup Rate]
├─── Signups / Trials
│ │
│ ▼ [Activation Rate]
├─── Activated Users (reached value)
│ │
│ ▼ [Conversion Rate]
└─── Paying CustomersKey Conversion Points#
| Stage | Typical Rate | What It Measures |
|---|---|---|
| View → Click | 15-30% | Listing appeal |
| Click → Visit | 70-90% | Page load, relevance |
| Visit → Signup | 5-15% | Landing page effectiveness |
| Signup → Activation | 30-60% | Onboarding quality |
| Activation → Paid | 10-30% | Product-market fit |
Setting Up Conversion Tracking#
1. Define Your Conversions#
Primary Conversion (Pick One):
- Signup completed
- Trial started
- Purchase made
- App installed
Secondary Conversions:
- Email collected
- Demo booked
- Free tier activated
- Feature used
2. Technical Implementation#
Google Analytics 4 Events:
// Signup conversion
gtag('event', 'generate_lead', {
'event_category': 'signup',
'event_label': 'producthunt',
'value': 0
});
// Purchase conversion
gtag('event', 'purchase', {
'transaction_id': 'T_12345',
'value': 99.00,
'currency': 'USD',
'items': [{
'item_name': 'Pro Plan',
'price': 99.00
}]
});Server-Side Tracking:
# When signup occurs
def track_signup(user, source):
analytics.track(user.id, 'Signed Up', {
'source': source, # 'producthunt'
'plan': user.plan,
'timestamp': datetime.now()
})3. Attribution Setup#
First-Touch Attribution:
- Capture source on first visit
- Store in cookie/database
- Associate with eventual conversion
UTM Tracking:
https://yoursite.com?utm_source=producthunt&utm_medium=launch&utm_campaign=jan2024Referrer Tracking:
// Capture referrer on page load
if (document.referrer.includes('producthunt.com')) {
localStorage.setItem('acquisition_source', 'producthunt');
}Measuring Conversions#
Real-Time Tracking (Launch Day)#
Hourly Log Template:
| Hour | PH Visitors | Signups | Conv Rate | Revenue |
|---|---|---|---|---|
| 00:00 | 45 | 3 | 6.7% | $0 |
| 01:00 | 89 | 7 | 7.9% | $99 |
| 02:00 | 67 | 5 | 7.5% | $0 |
| ... | ||||
| Total |
Conversion Rate Calculations#
Visitor to Signup Rate:
Signup Rate = (Signups / PH Visitors) × 100
Example: 156 signups / 1,234 visitors = 12.6%Trial to Paid Rate:
Conversion Rate = (Paid / Trials) × 100
Example: 23 paid / 156 trials = 14.7%Revenue per Visitor:
RPV = Total Revenue / Total Visitors
Example: $2,277 / 1,234 = $1.85 per visitorFunnel Analysis#
Identifying Drop-Offs#
Funnel Visualization:
PH Page Views: 2,500 (100%)
│
▼ 49% continue
Website Visits: 1,234 (49%)
│
▼ 38% continue
Engaged (>30s): 469 (19%)
│
▼ 33% continue
Signup Started: 156 (6.2%)
│
▼ 90% complete
Signup Done: 140 (5.6%)
│
▼ 16% convert
Paid: 23 (0.9%)Drop-Off Analysis:
- PH → Site: 51% drop → Is listing compelling?
- Site → Engaged: 62% drop → Is landing page relevant?
- Engaged → Signup: 67% drop → Is CTA clear?
- Signup → Complete: 10% drop → Is form too long?
- Complete → Paid: 84% drop → Is value delivered?
Optimization Opportunities#
For each drop-off point:
- High Drop-Off? → Investigate why
- Identify Pattern → What's different about converters?
- Hypothesis → What change might help?
- Test → A/B test the change
- Measure → Did conversion improve?
ROI Calculation#
Basic ROI Formula#
Launch ROI = (Revenue Generated - Costs) / Costs × 100Comprehensive ROI Analysis#
Revenue Side:
Immediate Revenue:
- Direct purchases: $2,277
Projected Revenue (LTV-based):
- 23 customers × $480 LTV = $11,040
Total Value: $13,317Cost Side:
Time Investment:
- Preparation: 40 hours × $100/hr = $4,000
- Launch day: 16 hours × $100/hr = $1,600
- Follow-up: 8 hours × $100/hr = $800
Direct Costs:
- Design assets: $500
- Tools/subscriptions: $100
- Promotional offer cost: $300
Total Costs: $7,300ROI Calculation:
ROI = ($13,317 - $7,300) / $7,300 × 100 = 82.4%Customer Acquisition Cost#
CAC from PH = Total Launch Costs / Customers Acquired
= $7,300 / 23
= $317.39 per customerCompare to Other Channels:
| Channel | CAC | Quality |
|---|---|---|
| Product Hunt | $317 | High |
| Google Ads | $150 | Medium |
| Content Marketing | $200 | High |
| Cold Outreach | $500 | Low |
Cohort Analysis#
PH Users vs Other Sources#
Track these metrics by acquisition source:
| Metric | PH Users | Organic | Paid Ads |
|---|---|---|---|
| Activation Rate | 45% | 38% | 28% |
| Day 7 Retention | 35% | 32% | 22% |
| Day 30 Retention | 25% | 24% | 15% |
| Upgrade Rate | 18% | 12% | 8% |
| Avg LTV | $520 | $380 | $240 |
What This Tells You#
- PH users often higher quality
- Worth the launch investment?
- Should you launch again?
Benchmarks & Goals#
Industry Benchmarks#
B2B SaaS from PH:
| Metric | Low | Average | High |
|---|---|---|---|
| Visit → Trial | 3% | 8% | 15% |
| Trial → Paid | 10% | 18% | 30% |
| Launch Revenue | $500 | $3,000 | $15,000+ |
Consumer Apps from PH:
| Metric | Low | Average | High |
|---|---|---|---|
| Visit → Signup | 5% | 15% | 30% |
| Signup → Active | 20% | 40% | 60% |
| Launch Downloads | 200 | 1,000 | 5,000+ |
Setting Your Goals#
PRE-LAUNCH CONVERSION GOALS
Visitors (from PH): [Target]
↓ [Target]% conversion
Signups: [Target]
↓ [Target]% conversion
Trials: [Target]
↓ [Target]% conversion
Paid: [Target]
↓ $[Avg Price]
Revenue: $[Target]Post-Launch Conversion Analysis#
Analysis Template#
CONVERSION ANALYSIS: [Product Name]
Launch Date: [Date]
FUNNEL SUMMARY:
PH Views → Site: [X] ([Y]%)
Site → Signup: [X] ([Y]%)
Signup → Paid: [X] ([Y]%)
KEY METRICS:
Total PH Visitors: [X]
Total Signups: [X]
Signup Rate: [X]%
Total Paid: [X]
Conversion Rate: [X]%
REVENUE:
Immediate: $[X]
Projected LTV: $[X]
Total Value: $[X]
COSTS:
Time: $[X]
Direct: $[X]
Total: $[X]
ROI: [X]%
CAC: $[X]
COMPARED TO GOALS:
Visitors: [Actual] vs [Goal] ([Over/Under])
Signups: [Actual] vs [Goal] ([Over/Under])
Revenue: [Actual] vs [Goal] ([Over/Under])
INSIGHTS:
- [Key learning 1]
- [Key learning 2]
- [Key learning 3]
OPTIMIZATION PRIORITIES:
1. [Biggest drop-off to fix]
2. [Second priority]
3. [Third priority]Conversion Tracking Checklist#
Setup Phase#
- Primary conversion defined
- Tracking code implemented
- Attribution model set
- Goals configured in analytics
- Test conversions verified
Launch Day#
- Real-time tracking active
- Hourly logging in progress
- Conversion alerts working
- No tracking issues
Post-Launch#
- All conversions captured
- Funnel analyzed
- ROI calculated
- Cohort analysis done
- Learnings documented
Output Format#
CONVERSION REPORT: [Product Name]
EXECUTIVE SUMMARY:
Launch Date: [Date]
Total Visitors: [X]
Total Conversions: [X]
Conversion Rate: [X]%
Revenue: $[X]
ROI: [X]%
FUNNEL BREAKDOWN:
[Step 1] → [Step 2]: [X]%
[Step 2] → [Step 3]: [X]%
[Step 3] → [Step 4]: [X]%
BIGGEST DROP-OFF: [Step] ([X]% loss)
RECOMMENDATION: [Action to improve]
COMPARISON TO BENCHMARKS:
[Metric]: [Actual] vs [Benchmark] - [Status]
NEXT STEPS:
1. [Priority action]
2. [Secondary action]
3. [Tertiary action]FAQ
07 QUESTIONS
01What is the PH conversion tracking agent skill?
This skill helps you measure the real business impact of your Product Hunt launch through conversion tracking and ROI analysis. It is listed under CRO and analytics in the 100xLab agent skills directory.
02How do I install PH conversion tracking in Cursor, Claude Code, or Codex?
Run npx skills add yoanbernabeu/producthunt-skills --skill ph-conversion-tracking in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only PH conversion tracking, not every skill in the repository.
03What does the PH conversion tracking SKILL.md cover?
The SKILL.md includes sections on When to Use This Skill, The Conversion Funnel, Standard PH Conversion Path, Key Conversion Points, Setting Up Conversion Tracking and Define Your Conversions. Read the full text on this page or in plain markdown at /resources/agent-skills/yoanbernabeu-producthunt-skills--ph-conversion-tracking--6pxp0f/raw.
04Which agents can use PH conversion tracking?
PH conversion tracking installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is PH conversion tracking under?
The yoanbernabeu/producthunt-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is PH conversion tracking free to use?
Reading, copying and installing PH conversion tracking costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of PH conversion tracking?
PH conversion tracking comes from https://github.com/yoanbernabeu/producthunt-skills, which has 11 GitHub stars. The SKILL.md is at https://github.com/yoanbernabeu/producthunt-skills/blob/HEAD/skills/analytics/ph-conversion-tracking/SKILL.md. The author is yoanbernabeu.
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ATTRIBUTION
PH conversion tracking was written by its original authors and is published in yoanbernabeu/producthunt-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.