AGENT SKILLBY COLESCHAFFER
Email-retention-sequences
AT A GLANCE
Email-retention-sequences is an email agent skill from coleschaffer. Generate retention/nurture email sequences (5-7 emails) to reduce churn, reinforce purchase decisions, and increase customer lifetime value using RMBC principles. The coleschaffer/copywritingskills-rmbc repository on GitHub has 30 stars and the MIT license. To add it, run npx skills add coleschaffer/copywritingskills-rmbc --skill email-retention-sequences
- SOURCE REPOSITORY
- coleschaffer/copywritingskills-rmbc (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- SKILL.MD SIZE
- 6.8 KB139 LINES
QUICK ANSWER
- WHAT IT IS01
- Generate retention/nurture email sequences (5-7 emails) to reduce churn, reinforce purchase decisions, and increase customer lifetime value using RMBC principles. It stands out by giving email marketing a defined shape, so the agent asks for better context and returns a more usable result.
- INPUTS02
- Context for email marketing: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for email marketing: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add coleschaffer/copywritingskills-rmbc --skill email-retention-sequencesREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 12
email-retention-sequences#
Purpose#
Generate a retention email sequence (5-7 emails) for existing customers that reduces churn and increases lifetime value. Unlike upsell sequences, retention emails are NOT about selling the next thing — they're about making the current purchase successful. The sequence reinforces the buying decision, delivers usage value, builds relationship, surfaces wins, and prevents cancellation before it starts. RMBC principles apply differently here: Research drives personalization, Mechanism explains how to get results, Brief structures the nurture arc, Copy executes with warmth over urgency.
Inputs#
| Input | Required | Description |
|---|---|---|
product_name | Yes | The product the customer owns — name and core promise |
target_audience | Yes | Who the customer is — demographics, goals, experience level |
key_benefits | Yes | Top 3-5 benefits the product delivers when used correctly |
subscription_model | Yes | One of: one-time (prevent refunds, encourage repeat purchase) or subscription (prevent cancellation) |
sequence_length | No | Number of emails: 5, 6, or 7 (default: 7) |
churn_triggers | No | Known reasons customers leave — objections, confusion points, competitor pull |
send_timing | No | Days between emails (default: Day 1, 3, 7, 14, 21, 30, 45) |
Execution Protocol#
Step 1 — Load Framework Context#
Read rmbc-context/SKILL.md to load RMBC framework definitions. Retention sequences invert the typical RMBC sales arc — instead of moving toward a purchase, they reinforce an existing one. Mechanism explains HOW to get results, not WHY to buy.
Step 2 — Map the Retention Arc#
| Role | Emotional Need | Focus | |
|---|---|---|---|
| 1 — Welcome/Onboard | Set expectations, quick win | Excited but unsure | Show them step 1 — reduce overwhelm |
| 2 — Quick Win | Deliver the fastest visible result | Needs early proof it works | One specific action → one specific result |
| 3 — Deeper Value | Teach an advanced use case or hidden feature | Curious, engaged | Mechanism: HOW the product works behind the scenes |
| 4 — Social Proof | Show other customers' wins | Needs validation | Stories of people like them succeeding |
| 5 — Objection Preempt | Address the #1 reason people quit | Doubt creeping in | Name the objection, resolve it directly |
| 6 — Milestone Check | Celebrate progress, survey for feedback | Wants acknowledgment | "You've been with us X days — here's what you've achieved" |
| 7 — Renewal/Advocacy | Reinforce commitment, invite community or referral | Loyal, ready to advocate | Subscription: renewal framing. One-time: referral or repeat |
For 5-email sequences: combine 2+3 and 5+6. For 6-email sequences: combine 5+6.
Step 3 — Adapt for Subscription vs One-Time#
Subscription model adjustments:
- Email 5 must address cancellation directly: "Thinking about canceling? Here's what you'd lose"
- Email 7 frames renewal: "Your next billing cycle starts [date] — here's what's coming"
- Urgency = loss aversion (what they lose), not scarcity
One-time model adjustments:
- Email 5 addresses buyer's remorse: "Was this the right choice? Let's look at the evidence"
- Email 7 frames repeat purchase or referral: "Know someone who needs this?"
- Urgency = results timeline (they need to USE the product to get value)
Step 4 — Write Each Email#
For each email, produce:
- Subject line (under 50 characters, warm tone — not salesy)
- Preview text (40-90 characters)
- Body copy following the email's role from the arc
- CTA — always a value action (use the product, read a guide, reply with feedback), never a purchase CTA until email 7
Rules:
- Tone: helpful, warm, peer-to-peer. Not salesy. These people already bought.
- Short paragraphs: 1-3 sentences. Retention emails compete with inbox fatigue.
- Every email must give them a reason to USE the product — not just read the email.
- Personalization cues: reference their purchase, their timeline, their likely stage.
Step 5 — Validate Anti-Churn Coverage#
Check that the sequence addresses:
- Early overwhelm (emails 1-2)
- "Is this working?" doubt (emails 3-4)
- Active cancellation consideration (email 5)
- Relationship deepening (emails 6-7)
If any stage is missing, revise.
Output Format#
## Retention Sequence: [Product Name]
**Model:** [one-time | subscription]
**Sequence Length:** [5-7] emails
**Send Schedule:** [Day 1, 3, 7, ...]
**Audience:** [target audience summary]
---
### Email 1: [Role Label] — Day [X]
**Subject:** [subject line]
**Preview:** [preview text]
[Full email body]
[Value CTA — action to take with the product]
---
### Email 2: [Role Label] — Day [X]
[...continue for each email...]
---
## Retention Strategy Notes
- **Churn window:** Highest risk at Day [X] — Email [Y] addresses this
- **Key objection handled:** Email [5] — [the specific objection]
- **Subscription/one-time adaptation:** [how email 7 differs by model]
- **Success metric:** [what to measure — open rate, product usage, reply rate, churn rate]Quality Criteria#
-
No selling in emails 1-6 — pure value delivery and relationship building
-
Every email must include a specific action the customer can take with the product
-
Subject lines must feel personal and warm — not promotional
-
Email 5 must name the actual objection/cancellation reason — not a vague "still happy?"
-
Social proof in email 4 must feature customers similar to the target audience
-
Sequence must adapt clearly between subscription and one-time models
-
Tone must be peer-to-peer throughout — never "Dear Valued Customer"
-
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
-
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
-
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
-
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
-
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
Related Skills#
- Run
/upsell-sequence-writerAFTER retention sequence (ascend only after value is delivered) - Run
/email-promofor promotional emails to retained customers - Run
/mechanism-ideationto explain how the product works (feeds email 3) - Validate with
/rmbc-copy-audit
Attribution#
Generated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join (opens in a new tab)
FAQ
07 QUESTIONS
01What is the Email-retention-sequences agent skill?
Generate retention/nurture email sequences (5-7 emails) to reduce churn, reinforce purchase decisions, and increase customer lifetime value using RMBC principles. It is listed under email and growth in the 100xLab agent skills directory.
02How do I install Email-retention-sequences in Cursor, Claude Code, or Codex?
Run npx skills add coleschaffer/copywritingskills-rmbc --skill email-retention-sequences in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Email-retention-sequences, not every skill in the repository.
03What does the Email-retention-sequences SKILL.md cover?
The SKILL.md includes sections on Purpose, Inputs, Execution Protocol, Step 1 — Load Framework Context, Step 2 — Map the Retention Arc and Step 3 — Adapt for Subscription vs One-Time. Read the full text on this page or in plain markdown at /resources/agent-skills/coleschaffer-copywritingskills-rmbc--email-retention-sequences--1u4oyst/raw.
04Which agents can use Email-retention-sequences?
Email-retention-sequences installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Email-retention-sequences under?
The coleschaffer/copywritingskills-rmbc repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Email-retention-sequences free to use?
Reading, copying and installing Email-retention-sequences costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Email-retention-sequences?
Email-retention-sequences comes from https://github.com/coleschaffer/copywritingskills-rmbc, which has 30 GitHub stars. The SKILL.md is at https://github.com/coleschaffer/copywritingskills-rmbc/blob/HEAD/skills/email-retention-sequences/SKILL.md. The author is coleschaffer.
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ATTRIBUTION
Email-retention-sequences was written by its original authors and is published in coleschaffer/copywritingskills-rmbc (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.