AGENT SKILLBY COLESCHAFFER
Webinar-registration-copy
AT A GLANCE
Webinar-registration-copy is an agent skill for CRO. Generate RMBC-structured webinar/VSL registration page copy. It is published by coleschaffer in the coleschaffer/copywritingskills-rmbc GitHub repository (30 stars) under the MIT license. It is also listed under content. Install it with: npx skills add coleschaffer/copywritingskills-rmbc --skill webinar-registration-copy
- SOURCE REPOSITORY
- coleschaffer/copywritingskills-rmbc (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- SKILL.MD SIZE
- 5.7 KB141 LINES
QUICK ANSWER
- WHAT IT IS01
- Generate RMBC-structured webinar/VSL registration page copy. Short, punchy, mobile-optimized registration pages for high-ticket funnels, optimized for registrations, not sales. It stands out by giving content production a defined shape, so the agent asks for better context and returns a more usable result.
- INPUTS02
- Context for content production: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for content production: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add coleschaffer/copywritingskills-rmbc --skill webinar-registration-copyREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 13
webinar-registration-copy#
Purpose#
Generate registration page copy for webinars and VSL funnels selling $997-$5000+ offers. Registration pages are NOT sales pages — they must be short, punchy, and mobile-first. The goal is a single action: register. Every word that doesn't drive registration gets cut. The mechanism creates enough curiosity to register without revealing the full solution (as demonstrated in the Dillon Bandhes / Calvin Tran RMBC II examples).
Inputs#
| Input | Required | Description |
|---|---|---|
webinar_topic | Yes | What the webinar/VSL teaches or reveals |
target_audience | Yes | Who this is for — specific ICP with pain points |
key_outcome | Yes | The primary transformation or result promised |
presenter_name | Yes | Name and brief credential of the presenter |
date_time | No | When the event happens (creates urgency) |
traffic_source | No | One of: meta, native, organic, email, affiliate — determines pre-sell level |
Execution Protocol#
Step 1 — Load Framework Context#
Read rmbc-context/SKILL.md for RMBC quality dimensions. Registration copy uses all four phases compressed: Research (audience awareness), Mechanism (curiosity angle), Brief (structural decisions), Copy (final output).
Step 2 — Calibrate Pre-Sell Level#
Traffic source determines how much the page must do:
| Source | Pre-sell needed | Page approach |
|---|---|---|
email | Low — they know you | Headline + 3 bullets + CTA |
organic | Low-medium — intent exists | Headline + subhead + 3-4 bullets + CTA |
meta / native | Medium — cold but targeted | Full structure: headline + subhead + 5 bullets + proof + CTA + urgency |
affiliate | High — borrowed trust | Full structure + presenter credibility section |
Default to meta if no source specified.
Step 3 — Develop the Curiosity Angle#
From webinar_topic and key_outcome, create a mechanism tease that:
- Names something specific ("The 3-Step _____ Method")
- Creates an open loop the reader needs closed
- Implies insider knowledge or contrarian insight
- Does NOT reveal the solution — registration is the price of admission
Step 4 — Write Registration Page Copy#
Generate all seven output sections (see Output Format). Apply these constraints:
- Headline: 8-12 words max. Outcome-specific. No generic "Free Training" leads.
- Subheadline: 15-25 words. Expands the promise, adds who it's for or a credibility marker.
- Bullets: Start with "How to..." / "Why..." / "The #1..." / "What [experts] know..." — curiosity, not revelation. Each bullet is one line on mobile.
- Social proof: One to two lines only. Specific numbers beat vague claims.
- CTA: Action verb + outcome. "Reserve My Seat" beats "Register Now."
- Urgency: Only use if real — fake urgency damages trust.
Step 5 — Generate Headline Variations#
Provide 3 headline variations using different angles:
- Outcome angle — leads with the result
- Curiosity angle — leads with the mechanism tease
- Contrarian angle — challenges a common belief
Step 6 — Add Mobile Layout Notes#
Specify stacking order, font sizing guidance, and thumb-zone CTA placement for mobile-first rendering.
Output Format#
## Webinar Registration Page: [Topic]
**Audience:** [target_audience]
**Traffic source:** [source or "meta (default)"]
**Pre-sell level:** [low | medium | high]
---
### Headline
[Primary headline]
### Subheadline
[Supporting line]
### What You'll Discover
- [Bullet 1]
- [Bullet 2]
- [Bullet 3]
- [Bullet 4 — if needed]
- [Bullet 5 — if needed]
### Your Host
[Presenter name + 1-2 line credential/result]
### Registration CTA
[Button text] + [supporting micro-copy if needed]
### Urgency Element
[Date-specific, seat limit, or replay policy]
### Mobile Layout Notes
[Stacking order, sizing, CTA placement guidance]
---
### Headline Variations
1. **Outcome:** [variation]
2. **Curiosity:** [variation]
3. **Contrarian:** [variation]
---
> Generated using RMBC framework by Stefan Georgi.
> Learn more: [copyaccelerator.com/join](https://copyaccelerator.com/join)Quality Criteria#
-
Total copy fits on one mobile screen above the fold (headline + subhead + CTA visible without scrolling)
-
Every bullet creates an open loop — if it reveals the answer, rewrite it
-
Zero jargon the target audience wouldn't immediately understand
-
Headline passes the "would I stop scrolling?" test
-
CTA is specific to the action, not generic
-
No bullet exceeds one line on a mobile screen (~60 characters)
-
Urgency element is real or omitted — never fabricated
-
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
-
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
-
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
-
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
-
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
Related Skills#
- Run
/unified-research-synthesizerfirst for audience research - Run
/mechanism-ideationfor the curiosity angle - Run
/hook-batteryfor headline variations - Validate with
/rmbc-copy-audit
Attribution#
Generated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join (opens in a new tab)
FAQ
07 QUESTIONS
01What is the Webinar-registration-copy agent skill?
Generate RMBC-structured webinar/VSL registration page copy. Short, punchy, mobile-optimized registration pages for high-ticket funnels, optimized for registrations, not sales. It is listed under CRO and content in the 100xLab agent skills directory.
02How do I install Webinar-registration-copy in Cursor, Claude Code, or Codex?
Run npx skills add coleschaffer/copywritingskills-rmbc --skill webinar-registration-copy in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Webinar-registration-copy, not every skill in the repository.
03What does the Webinar-registration-copy SKILL.md cover?
The SKILL.md includes sections on Purpose, Inputs, Execution Protocol, Step 1 — Load Framework Context, Step 2 — Calibrate Pre-Sell Level and Step 3 — Develop the Curiosity Angle. Read the full text on this page or in plain markdown at /resources/agent-skills/coleschaffer-copywritingskills-rmbc--webinar-registration-copy--6v3mjz/raw.
04Which agents can use Webinar-registration-copy?
Webinar-registration-copy installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Webinar-registration-copy under?
The coleschaffer/copywritingskills-rmbc repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Webinar-registration-copy free to use?
Reading, copying and installing Webinar-registration-copy costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Webinar-registration-copy?
Webinar-registration-copy comes from https://github.com/coleschaffer/copywritingskills-rmbc, which has 30 GitHub stars. The SKILL.md is at https://github.com/coleschaffer/copywritingskills-rmbc/blob/HEAD/skills/webinar-registration-copy/SKILL.md. The author is coleschaffer.
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ATTRIBUTION
Webinar-registration-copy was written by its original authors and is published in coleschaffer/copywritingskills-rmbc (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.