AGENT SKILLBY DYLANTARRE
Brand marketing
AT A GLANCE
Brand marketing is a brand skill for AI agents. Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content. The dylantarre/animation-principles repository on GitHub, maintained by dylantarre, has 54 stars and the MIT license. To add it, run npx skills add dylantarre/animation-principles --skill brand-marketing
- SOURCE REPOSITORY
- dylantarre/animation-principles (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- SKILL.MD SIZE
- 4.8 KB128 LINES
QUICK ANSWER
- WHAT IT IS01
- Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content. What sets it apart is how it narrows brand and messaging into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context for brand and messaging: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for brand and messaging: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add dylantarre/animation-principles --skill brand-marketingREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 12
Brand Marketing Animation#
Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content.
Quick Reference#
| Principle | Brand/Marketing Implementation |
|---|---|
| Squash & Stretch | Product bounce, logo elasticity |
| Anticipation | Build-up to reveal, suspense |
| Staging | Product hero shots, focal control |
| Straight Ahead / Pose to Pose | Story flow vs key moments |
| Follow Through / Overlapping | Logo elements settle, tagline delay |
| Slow In / Slow Out | Dramatic reveals, smooth motion |
| Arc | Sweeping camera, product arcs |
| Secondary Action | Environment responds to product |
| Timing | Match brand energy, music sync |
| Exaggeration | Brand personality amplification |
| Solid Drawing | Consistent brand identity in motion |
| Appeal | Memorable, emotionally resonant |
Principle Applications#
Squash & Stretch: Products can bounce on landing for energy. Logo elements stretch during reveals. Text can have elastic emphasis. Match brand personality—luxury minimal, playful bouncy.
Anticipation: Build suspense before product reveal. Pause before tagline appears. Sound design wind-up precedes visual payoff. Create expectation, then deliver.
Staging: Product is always the hero. Lighting directs to focal point. Background supports, never competes. Clear visual hierarchy every frame.
Straight Ahead vs Pose to Pose: Story-driven commercials flow naturally (straight ahead energy). Key reveal moments are precisely posed. Blend both—flow to moments of impact.
Follow Through & Overlapping: Logo elements settle at different rates. Tagline appears after logo lands. Product features animate in sequence. Creates natural, alive feeling.
Slow In / Slow Out: Dramatic reveals use long ease-in. Impact moments snap. Premium brands use slower, more deliberate timing. Energetic brands use faster, snappier easing.
Arc: Camera movements sweep in arcs. Products tumble naturally. Logo elements flow, don't snap. Text can follow curved paths for dynamism.
Secondary Action: Environment responds to product presence. Particles, light rays, reflections. Music and motion sync. Every element reinforces the message.
Timing: Match brand energy profile. Luxury: slow, deliberate (500-800ms). Tech: precise, efficient (200-400ms). Playful: bouncy, energetic (300-500ms with overshoot). Sync to music beats.
Exaggeration: Amplify brand personality traits. Confident brands use bold, decisive motion. Friendly brands use rounded, bouncy motion. Exaggeration makes brand memorable.
Solid Drawing: Logo maintains integrity in motion. Brand colors consistent throughout. Typography respects brand guidelines. Motion style matches brand identity system.
Appeal: Animation should evoke target emotion. Trust, excitement, comfort, aspiration. Every motion choice serves brand message. Memorable moments people want to rewatch.
Brand Personality Motion#
Luxury/Premium#
- Slow, deliberate timing (500-800ms)
- Minimal motion, maximum impact
- Subtle easing, no bounce
- Clean, geometric paths
- Restrained color transitionsTech/Innovation#
- Precise, efficient timing (200-400ms)
- Sharp, decisive motion
- Geometric transitions
- Light trails, particle systems
- Data-driven motion graphicsPlayful/Friendly#
- Bouncy timing with overshoot (300-500ms)
- Squash and stretch throughout
- Curved, organic paths
- Bright color pops
- Character-driven elementsProfessional/Corporate#
- Balanced timing (300-500ms)
- Clean, purposeful motion
- Grid-aligned movements
- Fade and slide transitions
- Subtle, refined effectsLogo Animation Framework#
| Phase | Duration | Purpose |
|---|---|---|
| Anticipation | 200-400ms | Build expectation |
| Reveal | 400-800ms | Main animation |
| Settle | 200-400ms | Follow-through |
| Hold | 1000-2000ms | Brand recognition |
Logo Reveal Patterns#
- Build-up: Elements assemble into logo
- Reveal: Mask or transition exposes logo
- Transform: Abstract shape morphs to logo
- Kinetic: Logo elements in motion, then resolve
Music Sync Guidelines#
- Major beats: key reveals, impacts
- Measures: section transitions
- BPM: drives overall energy
- Silence: powerful before reveal
- Sound design: reinforces motion
Platform Timing#
| Platform | Max Length | Logo Hold |
|---|---|---|
| TV Commercial | 15/30/60s | 2-3s |
| Pre-roll | 6/15s | 1-2s |
| Social video | 15-60s | 1.5-2s |
| Stories | 15s | 1-1.5s |
| Bumper | 6s | 1s |
Deliverables Checklist#
- Animation matches brand guidelines
- Logo animation approved
- Timing synced to audio
- Platform-specific versions
- Reduced motion alternative
- Color profile correct
- Safe area compliance
FAQ
07 QUESTIONS
01What is the Brand marketing agent skill?
Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content. It is listed under brand and go-to-market in the 100xLab agent skills directory.
02How do I install Brand marketing in Cursor, Claude Code, or Codex?
Run npx skills add dylantarre/animation-principles --skill brand-marketing in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Brand marketing, not every skill in the repository.
03What does the Brand marketing SKILL.md cover?
The SKILL.md includes sections on Quick Reference, Principle Applications, Brand Personality Motion, Luxury/Premium, Tech/Innovation and Playful/Friendly. Read the full text on this page or in plain markdown at /resources/agent-skills/dylantarre-animation-principles--brand-marketing--19qlb0q/raw.
04Which agents can use Brand marketing?
Brand marketing installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Brand marketing under?
The dylantarre/animation-principles repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Brand marketing free to use?
Reading, copying and installing Brand marketing costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Brand marketing?
Brand marketing comes from https://github.com/dylantarre/animation-principles, which has 54 GitHub stars. The SKILL.md is at https://github.com/dylantarre/animation-principles/blob/HEAD/skills/01-by-domain/brand-marketing/SKILL.md. The author is dylantarre.
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ATTRIBUTION
Brand marketing was written by its original authors and is published in dylantarre/animation-principles (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.