AGENT SKILLBY KOSTJA94
Product hunt launch
AT A GLANCE
Product hunt launch is a growth skill for AI agents. Guides preparing and executing a Product Hunt launch. It is published by kostja94 in the kostja94/marketing-skills GitHub repository (691 stars) under the MIT license. Install it with: npx skills add kostja94/marketing-skills --skill product-hunt-launch
- SOURCE REPOSITORY
- kostja94/marketing-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 3.7 KB84 LINES
QUICK ANSWER
- WHAT IT IS01
- Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only 10% of submissions get featured on the homepage. The value is a focused slice of growth marketing judgment, useful when several similar skills cover the same ground.
- INPUTS02
- Context for growth marketing: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for growth marketing: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add kostja94/marketing-skills --skill product-hunt-launchREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 9
Channels: Product Hunt Launch#
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment#
Read project context first: If .claude/project-context.md or .cursor/project-context.md exists, use Sections 1–4, 5, 6, 8, 9 for submission content.
Identify:
- Product type: SaaS, AI tool, app, Chrome extension
- Launch readiness: Landing page, screenshots, tagline, first comment
- Hunter: Self-hunt or Top Hunter (optional but helps)
30-Day Preparation Plan#
| Phase | Days | Actions |
|---|---|---|
| Teaser | 30–21 | Build "notify me" page; decide self-hunt vs hunter; engage in community |
| Supporters | 20–11 | Build list of 200+ (makers, industry contacts, followers, users) |
| Assets | 10–3 | Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before |
| Launch day | 2–1 | Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific |
Product Hunt Fields#
| Field | Spec |
|---|---|
| Tagline | ≤60 chars; no emojis unless part of product name; catchy, benefit-focused |
| Gallery | 1270×760 px recommended; readable, show product value |
| Demo video | <2 minutes; optional but recommended |
| First comment | Post immediately; story-driven, not feature list; significantly impacts engagement |
| Topic tags | 3–5 relevant; match Product Hunt taxonomy |
Launch Day Strategy#
| Practice | Guideline |
|---|---|
| Timing | Tuesday–Thursday; 12:01am Pacific works best |
| Narrative | Create story (problem → solution), not feature list |
| Engagement | Reply to every comment; thank supporters; answer questions |
| Avoid | Begging for upvotes (risk of shadowban) |
Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
Realistic Expectations#
| Outcome | Upvotes | Placement |
|---|---|---|
| Poor | 50–100 | — |
| Average | 200–400 | Top 10 |
| Good | 500–800 | Top 5 |
| Great | 800+ | Product of the Day |
Beyond Listing#
| Offering | Use When |
|---|---|
| Product Hunt Daily | Newsletter feature; high-intent audience |
| Social promotion | PH shares on X, LinkedIn; launch-day amplification |
| Featured placement | Paid promotion options |
Post-Launch#
- Continue engaging with new users
- Thank-you emails to supporters
- Ask for feedback
- See directory-submission for other directories; cold-start-strategy for full launch plan
Output Format#
- Readiness checklist (tagline, gallery, first comment, topic tags)
- First comment draft (story-driven)
- Tagline options (≤60 chars)
- 30-day timeline (if planning ahead)
Related Skills#
- directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
- cold-start-strategy: Full launch plan; Product Hunt as channel
- indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
- media-kit-page-generator: Press kit, screenshots for launch
- analytics-tracking: UTM for Product Hunt traffic attribution
FAQ
07 QUESTIONS
01What is the Product hunt launch agent skill?
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only 10% of submissions get featured on the homepage. It is listed under growth in the 100xLab agent skills directory.
02How do I install Product hunt launch in Cursor, Claude Code, or Codex?
Run npx skills add kostja94/marketing-skills --skill product-hunt-launch in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Product hunt launch, not every skill in the repository.
03What does the Product hunt launch SKILL.md cover?
The SKILL.md includes sections on Initial Assessment, Day Preparation Plan, Product Hunt Fields, Launch Day Strategy, Realistic Expectations and Beyond Listing. Read the full text on this page or in plain markdown at /resources/agent-skills/kostja94-marketing-skills--product-hunt-launch--vvrqkt/raw.
04Which agents can use Product hunt launch?
Product hunt launch installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Product hunt launch under?
The kostja94/marketing-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Product hunt launch free to use?
Reading, copying and installing Product hunt launch costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Product hunt launch?
Product hunt launch comes from https://github.com/kostja94/marketing-skills, which has 691 GitHub stars. The SKILL.md is at https://github.com/kostja94/marketing-skills/blob/HEAD/skills/channels/community/product-hunt-launch/SKILL.md. The author is kostja94.
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ATTRIBUTION
Product hunt launch was written by its original authors and is published in kostja94/marketing-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.