AGENT SKILLBY KOSTJA94
Product launch
AT A GLANCE
Product launch is an agent skill for growth. Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. It is published by kostja94 in the kostja94/marketing-skills GitHub repository (691 stars) under the MIT license. Install it with: npx skills add kostja94/marketing-skills --skill product-launch
- SOURCE REPOSITORY
- kostja94/marketing-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 2.7 KB60 LINES
QUICK ANSWER
- WHAT IT IS01
- Guides product launch execution, channels, timeline, checklist, and cross-functional coordination. Its edge is a particular angle on growth marketing, giving the agent tighter constraints than a plain product launch request.
- INPUTS02
- Context for growth marketing: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for growth marketing: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add kostja94/marketing-skills --skill product-launchREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 6
Strategies: Product Launch#
Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment#
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read full file.
Identify:
- Launch type: New product, major feature, market expansion
- GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
- Channels: PR, paid, organic, email, events
Launch Checklist#
- GTM strategy defined (see gtm-strategy)
- PMF validated (see pmf-strategy)
- Target market and ICP clear
- Messaging consistent across teams
- Channel mix chosen (PR, paid, organic, email)
- Timeline and milestones set
- Cross-functional owners assigned (RACI)
Channel Mix#
| Channel | Use | Skills |
|---|---|---|
| PR | Press release, media relations | public-relations |
| Paid ads | Scale acquisition post-PMF | paid-ads-strategy |
| Organic | SEO, content, community | seo-strategy, content-marketing |
| Announcement to existing users | email-marketing | |
| Product Hunt / Directories | Launch-day buzz; early adopters | cold-start-strategy, directory-submission |
Critical Success Factors#
| Factor | Guideline |
|---|---|
| PMF first | Validate product-market fit before scaling; see pmf-strategy |
| GTM alignment | One clear story; all teams use same messaging; see gtm-strategy |
| Avoid rush | Most failures = scale before PMF |
Output Format#
- Launch plan (timeline, channels, owners)
- Channel actions (PR, paid, organic, email)
- Checklist (pre-launch, launch, post-launch)
- Cross-ref to gtm-strategy for framework
Related Skills#
- gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
- pmf-strategy: Validate PMF before scaling
- cold-start-strategy: First users; Product Hunt; differs from full GTM launch
- indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
- public-relations: Press release; media relations for launch
- paid-ads-strategy: Paid channel for launch
- website-structure: Pages needed for launch
FAQ
07 QUESTIONS
01What is the Product launch agent skill?
Guides product launch execution, channels, timeline, checklist, and cross-functional coordination. It is listed under growth in the 100xLab agent skills directory.
02How do I install Product launch in Cursor, Claude Code, or Codex?
Run npx skills add kostja94/marketing-skills --skill product-launch in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Product launch, not every skill in the repository.
03What does the Product launch SKILL.md cover?
The SKILL.md includes sections on Initial Assessment, Launch Checklist, Channel Mix, Critical Success Factors, Output Format and Related Skills. Read the full text on this page or in plain markdown at /resources/agent-skills/kostja94-marketing-skills--product-launch--1npyuct/raw.
04Which agents can use Product launch?
Product launch installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Product launch under?
The kostja94/marketing-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Product launch free to use?
Reading, copying and installing Product launch costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Product launch?
Product launch comes from https://github.com/kostja94/marketing-skills, which has 691 GitHub stars. The SKILL.md is at https://github.com/kostja94/marketing-skills/blob/HEAD/skills/strategies/launch/product-launch/SKILL.md. The author is kostja94.
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ATTRIBUTION
Product launch was written by its original authors and is published in kostja94/marketing-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.