AGENT SKILLBY KOSTJA94
SEO monitoring
AT A GLANCE
SEO monitoring is an SEO agent skill from kostja94. Guides building a holistic SEO data analysis system. It is published in the kostja94/marketing-skills GitHub repository (691 stars) under the MIT license. Its SKILL.md runs to about 1,200 words. Install it with: npx skills add kostja94/marketing-skills --skill seo-monitoring
- SOURCE REPOSITORY
- kostja94/marketing-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 7.1 KB197 LINES
QUICK ANSWER
- WHAT IT IS01
- Guides building a holistic SEO data analysis system. What sets it apart is how it narrows search and SEO workflows into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context for search and SEO workflows: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for search and SEO workflows: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add kostja94/marketing-skills --skill seo-monitoringREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 21
Analytics: SEO Monitoring#
Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, penalty recovery, and work document management.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope#
- Core metrics: Indexing, traffic, keywords, backlinks
- Benchmark: Natural traffic baseline; trend comparison
- Article database: Per-article performance tracking
- Tool selection: GA4, GSC, SEO tools, analytics platforms
- Traffic diversification: Healthy source mix
- Penalty recovery: Algorithm impact, fix workflow
- Work documents: Monthly records, responsibility tracking
Four Core Metrics#
1. Indexing#
| Metric | Purpose | Data Source |
|---|---|---|
| Pages indexed / not indexed | Coverage; early focus: all target pages indexed | GSC, site: command, SEO tools |
| Keyword count per page | More keywords = more potential traffic | SEO tools |
| Index coverage | Target pages indexed; functional pages findable | GSC, site: command |
Early priority: Ensure all pages that need to rank are indexed.
2. Traffic#
| Metric | Purpose | Data Source |
|---|---|---|
| Total traffic | Growth; keyword relevance (irrelevant traffic has little value) | GA4, SEO tools |
| Subdirectory traffic | Per-section performance; concentration vs dispersion | SEO tools, GA4 |
| Competitive comparison | Organic, keyword traffic, total clicks vs competitors | SEO tools |
| Organic by page / country | Granular breakdown | GA4, GSC |
3. Keywords#
| Metric | Purpose | Data Source |
|---|---|---|
| Rank changes | Target keyword movement | GSC, SEO tools |
| Keyword count | New gains / losses per page | SEO tools, GSC |
4. Backlinks#
| Metric | Purpose | Data Source |
|---|---|---|
| Referring domains vs backlinks | Ratio; directory links can be high volume but low value | SEO tools |
| Backlink quality | Do links drive traffic? Low ROI = deprioritize | SEO tools, GA4 (referral) |
Natural Traffic Benchmark#
Location: GA4 > Reports > Acquisition > Traffic acquisition
- Review organic traffic trend
- Record baseline (e.g., monthly total)
- Compare periodically to detect growth or decline
Tip: Add CTA events on key articles to track content ROI (see analytics-tracking).
Article Database#
Track per-article performance to find high/low patterns:
| Field | Use |
|---|---|
| URL, publish date, target keywords | Content metadata |
| Index status, rank, traffic, backlinks | Performance |
| vs benchmark or competitors | Context |
Use to guide topic selection, optimization, and resource allocation.
Tool Selection#
Tool examples are illustrative; no endorsement implied.
| Use | Tools |
|---|---|
| Precise attribution | GA4, GSC, Bing Webmaster, Yandex Webmaster |
| Visit analytics | Analytics platforms (e.g. Umami, Plausible) |
| Third-party estimates | SEO tools |
| SEO data | SEO tools |
Attribution config:
- User ID: Cross-device, cross-session identification; send to GA4
- GSC API: Index, clicks, impressions, coverage for automation, dashboards
Choose by privacy, cost, and team workflow.
Traffic Diversification#
| Principle | Guideline |
|---|---|
| Search share | Keep organic search below ~75% of total |
| Health | Higher direct + referral share = healthier |
| Brand sites | Diversified traffic is common for strong brands |
| Non-brand | Possible without brand (e.g., tool sites) |
| Reputation | Site/brand reputation matters; Google assessors evaluate it |
| Engagement | Content, email, social, free tools drive return visits |
Penalty Recovery#
| Step | Action |
|---|---|
| Identify | Which algorithm update caused the impact |
| Analyze | Site issues; draft fix plan |
| Assess cost | Decide if fixes are worth it; sometimes abandoning is best |
| Execute | Implement changes; wait at least 3 months until next major update |
| Parallel | Use other channels for quality traffic; improve engagement data for Google |
| Data window | Google typically uses ~6 months of data for site quality |
| Recovery | Outcome is uncertain; do what you can, then wait |
Monitoring Metrics Table#
Traffic#
| Metric | Source | Notes |
|---|---|---|
| Total sessions | GA4 | |
| Channel share | GA4 | |
| Channel absolute | GA4 | |
| Country % and absolute | GA4 | |
| Top pages | SEO tools | Compare with competitors |
| Key page traffic | GA4 | Define "key pages" first |
Engagement#
| Metric | Source | Notes |
|---|---|---|
| Pages per session | GA4 | Use GA for own site; third-party for competitors |
| Avg session duration | GA4 | |
| Bounce rate | GA4 |
Backlinks#
| Metric | Source | Notes |
|---|---|---|
| Domain authority | SEO tools | |
| Backlinks, referring domains | SEO tools | |
| Top referring domains by authority | SEO tools | |
| Important links | Manual log | Track loss |
| Link graph | SEO tools | Health check |
| New quality links (self + competitors) | SEO tools | Outreach |
| Indexed pages | SEO tools | High-authority pages; internal linking |
| Outbound domains | SEO tools | Partnership opportunities |
Keywords#
| Metric | Source | Notes |
|---|---|---|
| Keyword count | SEO tools | How many keywords rank |
Content Output#
| Metric | Source | Notes |
|---|---|---|
| Articles published | Manual | Weekly count |
| Published vs indexed | GSC | New content indexing |
| New page traffic | GA4 | Fresh content performance |
Monthly Record Template#
| Category | Metric | Source | Notes | Month 1 | Month 2 |
|---|---|---|---|---|---|
| Traffic | Total sessions | GA4 | |||
| Traffic | Channel share | GA4 | |||
| Engagement | Pages per session | GA4 | |||
| Backlinks | Referring domains | SEO tools | |||
| Content | Articles published | Manual |
Adjust rows as needed.
Work Document Management#
- Structure: Metrics, sources, notes, monthly values
- Benefits: Regular review, month-over-month trends, clear ownership
- Format: Spreadsheet or doc; assign owners per metric
Output Format#
- Core metrics summary (indexing, traffic, keywords, backlinks)
- Benchmark and trend
- Article database structure (if applicable)
- Tool recommendations
- Monitoring table (customized)
- Action items and owners
Related Skills#
- traffic-analysis: Traffic sources, attribution, diversification
- analytics-tracking: GA4, events, CTA attribution, User ID
- google-search-console: GSC reports, indexing, API
- ai-traffic-tracking: AI search traffic
- backlink-analysis: Backlink audit, toxic links
- indexing: Fix indexing issues
FAQ
07 QUESTIONS
01What is the SEO monitoring agent skill?
Guides building a holistic SEO data analysis system. It is listed under SEO in the 100xLab agent skills directory.
02How do I install SEO monitoring in Cursor, Claude Code, or Codex?
Run npx skills add kostja94/marketing-skills --skill seo-monitoring in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only SEO monitoring, not every skill in the repository.
03What does the SEO monitoring SKILL.md cover?
The SKILL.md includes sections on Scope, Four Core Metrics, Indexing, Traffic, Keywords and Backlinks. Read the full text on this page or in plain markdown at /resources/agent-skills/kostja94-marketing-skills--seo-monitoring--149yvea/raw.
04Which agents can use SEO monitoring?
SEO monitoring installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is SEO monitoring under?
The kostja94/marketing-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is SEO monitoring free to use?
Reading, copying and installing SEO monitoring costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of SEO monitoring?
SEO monitoring comes from https://github.com/kostja94/marketing-skills, which has 691 GitHub stars. The SKILL.md is at https://github.com/kostja94/marketing-skills/blob/HEAD/skills/analytics/seo/seo-monitoring/SKILL.md. The author is kostja94.
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ATTRIBUTION
SEO monitoring was written by its original authors and is published in kostja94/marketing-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.