AGENT SKILLBY KOSTJA94
Visual content
AT A GLANCE
Visual content is a content agent skill from kostja94. Guides visual content planning and creation across website, social media, email, and other channels. It is published in the kostja94/marketing-skills GitHub repository (691 stars) under the MIT license. Install it with: npx skills add kostja94/marketing-skills --skill visual-content
- SOURCE REPOSITORY
- kostja94/marketing-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 6.6 KB145 LINES
QUICK ANSWER
- WHAT IT IS01
- Guides visual content planning and creation across website, social media, email, and other channels. What sets it apart is how it narrows content production into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context for content production: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for content production: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add kostja94/marketing-skills --skill visual-contentREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 17
Content: Visual Content#
Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope#
- When to use images: By content type and format
- Specs by context: Website vs social vs email
- Platform image specs: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
- Repurposing: One visual → multiple formats and channels
- Visual-first planning: Content calendar with image planning
Initial Assessment#
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Section 12 (Visual Identity) for brand consistency.
Identify:
- Context: Article, social post, infographic, email, landing page
- Channels: Which platforms will use this visual
- Repurposing: Will this visual be adapted for other formats?
1. When to Use Images#
| Content Type | Visual Need | Notes |
|---|---|---|
| Article / Blog | Hero image, in-article images, screenshots | See image-optimization for web (alt, WebP, LCP) |
| Social post | Single image, carousel, or link preview | Platform-specific specs below |
| Infographic | Primary format; data visualization | Repurpose to social (cropped), blog (full) |
| Case study | Customer photo, results chart, logo | Repurpose to LinkedIn carousel, blog |
| Product update | Screenshot, feature graphic | Changelog, email, social |
| Header image, inline graphics | Keep lightweight; many clients block images | |
| Landing page | Hero, trust badges, screenshots | See hero-generator, image-optimization |
2. Website vs Social vs Email#
| Context | Priority | Skill |
|---|---|---|
| Website | Alt text, WebP, LCP, responsive, lazy loading | image-optimization |
| Social posts | Platform dimensions, aspect ratio, file size | Platform skills (X, LinkedIn, Pinterest, etc.) |
| OG / Twitter Cards | 1200×630, 1200×675 for link previews | open-graph, twitter-cards |
| Inline-friendly; avoid heavy images; alt for blocked | email-marketing |
3. Platform Image Specs (Social)#
| Platform | Post Image | Stories / Reels | Profile | Notes |
|---|---|---|---|---|
| X (Twitter) | 1200×675 (16:9), 800×800 | — | 400×400 | See twitter-x-posts |
| 1200×627, 1200×1200; carousel up to 20 | — | 400×400 | See linkedin-posts; vertical preferred on mobile | |
| 1000×1500 (2:3) | — | 165×165 | Alt text ~25% more impressions; see pinterest-posts | |
| 1080×1350 (4:5), 1080×1080 | 1080×1920 (9:16) | 320×320 | 4:5 outperforms square on feed | |
| 1200×630, 1080×1080 | 1080×1920 | 320×320 | ||
| YouTube | Thumbnail 1280×720 | — | 800×800 |
General: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.
4. Visual Repurposing#
Principle: One core visual → multiple crops/formats → multiple channels.
| Core Visual | Adaptations | Channels |
|---|---|---|
| Infographic | Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) | Blog, LinkedIn, Instagram, X |
| Case study graphic | Hero (blog), single slide (LinkedIn), story (Instagram) | Blog, LinkedIn, Instagram |
| Product screenshot | Hero (landing), post (X, LinkedIn), email header | Website, social, email |
| Quote graphic | Square (X, LinkedIn), 4:5 (Instagram) | X, LinkedIn, Instagram |
Workflow: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see brand-visual-generator).
5. Visual-First Content Planning#
- Plan images in content calendar: Don't add visuals as afterthought; visuals drive engagement
- Batch by theme: Create visuals for a topic cluster or campaign together for consistency
- Repurposing column: In calendar, note which core piece becomes which visual format for which channel
- Asset library: Organize by campaign/theme; tag for reuse
6. Format-Specific Notes#
Infographics#
- Dimensions: 800–1200px width; height varies by content
- Export: PNG for web; PDF for download
- Repurpose: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram
Social Post Images#
- Text overlay: Keep minimal; many platforms deprecate text-heavy images
- Branding: Logo in corner; consistent with brand-visual-generator
- Alt text: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see image-optimization for alt best practices
Article / Blog Images#
- Hero: Often LCP candidate; optimize per image-optimization
- In-article: Support narrative; alt text, captions per image-optimization
- Screenshots: Annotate when helpful; keep file size low
Output Format#
- Visual plan (what images for what content)
- Specs by context (platform dimensions, format)
- Repurposing map (one visual → multiple outputs)
- References to platform skills and image-optimization
Related Skills#
Content & Strategy#
- content-marketing: Content types, formats, repurposing; visual content is part of content mix
- content-strategy: SEO topic clusters; article visuals
- copywriting: Copy pairs with visuals; headlines for image posts
Platform (Image Specs)#
- twitter-x-posts: X post image specs
- linkedin-posts: LinkedIn image specs
- pinterest-posts: Pinterest Pin dimensions, alt text
- reddit-posts: Reddit image post context
Website & SEO#
- image-optimization: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO
- open-graph, twitter-cards: Link preview images
- hero-generator: Hero section visuals
Other#
- brand-visual-generator: Typography, colors, imagery tone; visual consistency
- video-marketing: Video thumbnails; video as visual format
- video-optimization: Video SEO; VideoObject; video sitemap; YouTube prioritization
FAQ
07 QUESTIONS
01What is the Visual content agent skill?
Guides visual content planning and creation across website, social media, email, and other channels. It is listed under content in the 100xLab agent skills directory.
02How do I install Visual content in Cursor, Claude Code, or Codex?
Run npx skills add kostja94/marketing-skills --skill visual-content in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Visual content, not every skill in the repository.
03What does the Visual content SKILL.md cover?
The SKILL.md includes sections on Scope, Initial Assessment, When to Use Images, Website vs Social vs Email, Platform Image Specs (Social) and Visual Repurposing. Read the full text on this page or in plain markdown at /resources/agent-skills/kostja94-marketing-skills--visual-content--11dsgls/raw.
04Which agents can use Visual content?
Visual content installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Visual content under?
The kostja94/marketing-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Visual content free to use?
Reading, copying and installing Visual content costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Visual content?
Visual content comes from https://github.com/kostja94/marketing-skills, which has 691 GitHub stars. The SKILL.md is at https://github.com/kostja94/marketing-skills/blob/HEAD/skills/content/visual-content/SKILL.md. The author is kostja94.
Need an agent workflow built around your stack?
Tell us the workflow you want automated. We reply within 4 working hours (IST).
ATTRIBUTION
Visual content was written by its original authors and is published in kostja94/marketing-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.