AGENT SKILLBY PMPROMPT
Positioning canvas
AT A GLANCE
Positioning canvas is a brand agent skill from pmprompt. This skill implements a proven product management framework. It is published in the pmprompt/claude-plugin-product-management GitHub repository (41 stars) under the MIT license. Its SKILL.md runs to about 450 words. Install it with: npx skills add pmprompt/claude-plugin-product-management --skill positioning-canvas
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 2.8 KB63 LINES
QUICK ANSWER
- WHAT IT IS01
- This skill implements a proven product management framework. What sets it apart is how it narrows brand and messaging into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context for brand and messaging: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for brand and messaging: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add pmprompt/claude-plugin-product-management --skill positioning-canvasREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 7
Domain Context#
This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.
Input Requirements#
- Context about your product, feature, or problem
- Relevant data, research, or constraints (recommended but optional)
- Clear articulation of what you're trying to achieve
Positioning Canvas#
What It Is#
Positioning defines how your product is the best in the world at delivering some value that a well-defined set of customers care a lot about.
The core insight: Positioning is not messaging. It's not your tagline. It's the fundamental strategic decision about how you win in the market — what you compete against, how you're different, what value only you can deliver, and who cares most about that value.
When positioning is weak:
- Prospects don't understand what you are on first contact
- Sales calls require 3+ meetings before "the light comes on"
- You win deals but customers churn because expectations didn't match reality
- Different teams (sales, marketing, product) tell different stories
When positioning is strong:
- It feels obvious — "of course that's what it is"
- Qualified prospects immediately understand why they should care
- Your differentiated value is clear against alternatives
- Everyone in the company tells the same story
Credit: This framework comes from April Dunford, author of Obviously Awesome and Sales Pitch, who has positioned over 200 B2B tech companies.
When to Use It#
Use Positioning Canvas when you need to:
- Define or refine how you compete — who are the real alternatives?
- Articulate differentiated value — why pick you over everything else?
- Identify your best-fit customers — who cares most about your value?
- Choose or validate your market category — what context makes your value obvious?
- Align your team — get sales, marketing, product, and leadership on the same page
- Build a sales pitch — translate positioning into a story that wins deals
- Reposition after market changes — your product evolved, competition shifted, or customers changed
When Not to Use It#
- You're pre-product-market-fit — Keep positioning loose until you see patterns in who loves you and why.
- You want to validate a hypothesis — Positioning captures what's true today based on evidence.
- You're only focused on messaging — Positioning is an input to messaging, not messaging itself.
Resources#
Books:
- Obviously Awesome by April Dunford
- Sales Pitch by April Dunford
- Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Further Reading#
FAQ
07 QUESTIONS
01What is the Positioning canvas agent skill?
This skill implements a proven product management framework. It is listed under brand in the 100xLab agent skills directory.
02How do I install Positioning canvas in Cursor, Claude Code, or Codex?
Run npx skills add pmprompt/claude-plugin-product-management --skill positioning-canvas in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Positioning canvas, not every skill in the repository.
03What does the Positioning canvas SKILL.md cover?
The SKILL.md includes sections on Domain Context, Input Requirements, What It Is, When to Use It, When Not to Use It and Resources. Read the full text on this page or in plain markdown at /resources/agent-skills/pmprompt-claude-plugin-product-management--positioning-canvas--1yrzm7r/raw.
04Which agents can use Positioning canvas?
Positioning canvas installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Positioning canvas under?
The pmprompt/claude-plugin-product-management repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Positioning canvas free to use?
Reading, copying and installing Positioning canvas costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Positioning canvas?
Positioning canvas comes from https://github.com/pmprompt/claude-plugin-product-management, which has 41 GitHub stars. The SKILL.md is at https://github.com/pmprompt/claude-plugin-product-management/blob/HEAD/skills/positioning-canvas/SKILL.md. The author is pmprompt.
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ATTRIBUTION
Positioning canvas was written by its original authors and is published in pmprompt/claude-plugin-product-management (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.