AGENT SKILLBY MENKESU
Positioning craft
AT A GLANCE
Positioning craft is a brand agent skill from menkesu. Claude uses this skill when: Defining product positioning Writing value propositions Choosing market category Differentiating from competitors. The menkesu/awesome-pm-skills repository on GitHub has 370 stars and the MIT license. To add it, run npx skills add menkesu/awesome-pm-skills --skill positioning-craft
- SOURCE REPOSITORY
- menkesu/awesome-pm-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 2.1 KB111 LINES
QUICK ANSWER
- WHAT IT IS01
- Claude uses this skill when: Defining product positioning Writing value propositions Choosing market category Differentiating from competitors. What sets it apart is how it narrows brand and messaging into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context for brand and messaging: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for brand and messaging: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add menkesu/awesome-pm-skills --skill positioning-craftREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 8
Positioning Mastery#
When This Skill Activates#
Claude uses this skill when:
- Defining product positioning
- Writing value propositions
- Choosing market category
- Differentiating from competitors
Core Frameworks#
1. April Dunford's Positioning Framework#
The Five Components:
1. WHO is this best for?
- Specific segment, not "everyone"
- Define ideal customer profile
2. WHAT category does this fit in?
- Existing category or new?
- Sets expectations
3. WHAT alternatives exist?
- What do customers use now?
- Don't say "no competitors"
4. UNIQUE value you provide
- What's different?
- Why does that matter?
5. PROOF it's real
- Evidence/metrics
- Customer stories
Action Templates#
Template: Positioning Canvas#
# Positioning: [Product]
## 1. Best For (Target Customer)
**Ideal customer:**
- Industry: [specific]
- Role: [specific]
- Problem: [specific pain]
- **NOT for:** [who should avoid]
## 2. Category
**It's a:** [category name]
**Context:** [how customers understand it]
## 3. Alternatives
**Customers currently use:**
- [Alternative 1]
- [Alternative 2]
- [Alternative 3]
**Why they're insufficient:**
- [Reason]
## 4. Unique Value
**We're different because:**
- [Differentiator 1]
- [Differentiator 2]
**Why that matters to customers:**
- [Customer benefit 1]
- [Customer benefit 2]
## 5. Proof Points
- [Metric/case study]
- [Metric/case study]
- [Metric/case study]
## One-Sentence Positioning
"For [target customer] who [need/problem], [product] is a [category] that [unique value]. Unlike [alternatives], we [key differentiator]."Quick Reference#
🎯 Positioning Checklist#
Clarity:
- Who it's for (specific)
- What category (clear)
- What alternatives (honest)
- Unique value (different)
- Proof (credible)
Testing:
- Customer understands it
- Sales team can pitch it
- Differentiation is clear
Key Quotes#
April Dunford:
"Positioning is the first thing you need to get right. Everything else flows from it."
On Competitors:
"When you say 'we have no competitors,' customers hear 'there's no demand for what you do.'"
FAQ
07 QUESTIONS
01What is the Positioning craft agent skill?
Claude uses this skill when: Defining product positioning Writing value propositions Choosing market category Differentiating from competitors. It is listed under brand in the 100xLab agent skills directory.
02How do I install Positioning craft in Cursor, Claude Code, or Codex?
Run npx skills add menkesu/awesome-pm-skills --skill positioning-craft in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Positioning craft, not every skill in the repository.
03What does the Positioning craft SKILL.md cover?
The SKILL.md includes sections on When This Skill Activates, Core Frameworks, April Dunford's Positioning Framework, Action Templates, Template: Positioning Canvas and Quick Reference. Read the full text on this page or in plain markdown at /resources/agent-skills/menkesu-awesome-pm-skills--positioning-craft--1xh8h8s/raw.
04Which agents can use Positioning craft?
Positioning craft installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Positioning craft under?
The menkesu/awesome-pm-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Positioning craft free to use?
Reading, copying and installing Positioning craft costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Positioning craft?
Positioning craft comes from https://github.com/menkesu/awesome-pm-skills, which has 370 GitHub stars. The SKILL.md is at https://github.com/menkesu/awesome-pm-skills/blob/HEAD/positioning-craft/SKILL.md. The author is menkesu.
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ATTRIBUTION
Positioning craft was written by its original authors and is published in menkesu/awesome-pm-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.