AGENT SKILLBY SACHACOLDIQ
Atl btl messaging
AT A GLANCE
Atl btl messaging is an agent skill for go-to-market. Think past and future (strategic) Want validation, not problems solved Care about big picture, not daily operations. It is published by sachacoldiq in the sachacoldiq/coldiq-s-gtm-skills GitHub repository (184 stars), which does not specify a license. Install it with: npx skills add sachacoldiq/coldiq-s-gtm-skills --skill atl-btl-messaging
- SOURCE REPOSITORY
- sachacoldiq/coldiq-s-gtm-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- Not specifiedCHECK THE REPO
- CATEGORIES
- SKILL.MD SIZE
- 2.7 KB125 LINES
QUICK ANSWER
- WHAT IT IS01
- Think past and future (strategic) Want validation, not problems solved Care about big picture, not daily operations. Its edge is a particular angle on atl btl messaging, giving the agent tighter constraints than a plain atl btl messaging request.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add sachacoldiq/coldiq-s-gtm-skills --skill atl-btl-messagingREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 5
ATL vs BTL Messaging Framework#
Above-the-Line (ATL) - VPs, C-Level, Directors#
Mindset:
- Think past and future (strategic)
- Want validation, not problems solved
- Care about big picture, not daily operations
What They Care About:
- Revenue impact
- Risk reduction
- Strategic initiatives
- Competitive positioning
- Board/investor optics
Message Length: 2-3 sentences only
Language to Use:
- "Strategic initiative"
- "Revenue impact"
- "Competitive advantage"
- "Board-level priority"
- "Risk mitigation"
Example ATL Email:
Subject: Q1 revenue efficiency
{{firstName}},
If you could identify revenue leakage 3 months faster, what would that mean for next year's targets?
We helped {{similar_company}}'s CEO do exactly that.
15 minutes to explore?Fatal ATL Mistake: Talking about operational problems = immediate delegation to subordinate
Below-the-Line (BTL) - Managers, ICs, End-Users#
Mindset:
- Think present (tactical)
- Want problems solved immediately
- Care about daily workflow
What They Care About:
- Daily pain points
- Time savings
- Workflow improvements
- Making their job easier
- Looking good to their boss
Message Length: 3-4 sentences acceptable
Language to Use:
- "Stop spending 3 hours every week on..."
- "Eliminate the manual work of..."
- "Never deal with {{pain}} again"
- "Save {{X}} hours per week"
Example BTL Email:
Subject: 3 hours back
Hey {{firstName}},
Stop spending 3 hours every week fighting with Excel.
We helped {{similar_company}}'s ops team cut their reporting time by 70%.
Want to see how?Fatal BTL Mistake: Talking about ROI and strategic impact = doesn't resonate, too abstract
Decision Framework: Who to Target#
Target ATL (Executives) When:
- Deal size > $50K ACV
- Strategic/transformation purchase
- Requires budget approval from top
- Long sales cycle acceptable
Target BTL (End-Users) When:
- Product-led growth motion
- User adoption drives expansion
- Bottom-up sale
- Need internal champion first
Multi-Thread (Both) When:
- Complex enterprise sale
- Multiple stakeholders
- Both budget holder and user buy-in needed
Combines with#
| Skill | Why |
|---|---|
cold-email-4-sequence | Adjust sequence length for ATL vs BTL |
sdr-outbound-rules | Apply word count rules by seniority |
outbound-triggers-6 | CXO Passdown for ATL targeting |
personalization-6-buckets | Choose bucket by seniority level |
Example prompts#
Rewrite this email for a CFO (ATL) instead of a Finance Manager (BTL).Create an ATL email about cost reduction for a VP Operations at a logistics company.I have a BTL champion - write a BTL email I can ask them to forward to their VP.FAQ
07 QUESTIONS
01What is the Atl btl messaging agent skill?
Think past and future (strategic) Want validation, not problems solved Care about big picture, not daily operations. It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install Atl btl messaging in Cursor, Claude Code, or Codex?
Run npx skills add sachacoldiq/coldiq-s-gtm-skills --skill atl-btl-messaging in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Atl btl messaging, not every skill in the repository.
03What does the Atl btl messaging SKILL.md cover?
The SKILL.md includes sections on Above-the-Line (ATL) - VPs, C-Level, Directors, Below-the-Line (BTL) - Managers, ICs, End-Users, Decision Framework: Who to Target, Combines with and Example prompts. Read the full text on this page or in plain markdown at /resources/agent-skills/sachacoldiq-coldiq-s-gtm-skills--atl-btl-messaging--z0gpab/raw.
04Which agents can use Atl btl messaging?
Atl btl messaging installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Atl btl messaging under?
No license was detected on the sachacoldiq/coldiq-s-gtm-skills repository, so the license is not specified. Check with sachacoldiq before you redistribute or build on the skill.
06Is Atl btl messaging free to use?
Reading and installing Atl btl messaging costs nothing, because it is published in a public GitHub repository. The repository specifies no license, so ask sachacoldiq before you reuse or redistribute it.
07Where is the source of Atl btl messaging?
Atl btl messaging comes from https://github.com/sachacoldiq/coldiq-s-gtm-skills, which has 184 GitHub stars. The SKILL.md is at https://github.com/sachacoldiq/coldiq-s-gtm-skills/blob/HEAD/skills/atl-btl-messaging/SKILL.md. The author is sachacoldiq.
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ATTRIBUTION
Atl btl messaging was written by its original authors and is published in sachacoldiq/coldiq-s-gtm-skills (opens GitHub in a new tab) under no license stated in the repository. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.