AGENT SKILLBY SACHACOLDIQ
GTM plays 11
AT A GLANCE
GTM plays 11 is a go-to-market skill for AI agents. Quick reference for signal-based outbound plays. It is published by sachacoldiq in the sachacoldiq/coldiq-s-gtm-skills GitHub repository (184 stars), which does not specify a license. Install it with: npx skills add sachacoldiq/coldiq-s-gtm-skills --skill gtm-plays-11
- SOURCE REPOSITORY
- sachacoldiq/coldiq-s-gtm-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- Not specifiedCHECK THE REPO
- CATEGORIES
- SKILL.MD SIZE
- 4.4 KB177 LINES
QUICK ANSWER
- WHAT IT IS01
- Quick reference for signal-based outbound plays. For templates, see references/templates.md. The value is a focused slice of go-to-market work judgment, useful when several similar skills cover the same ground.
- INPUTS02
- Context for go-to-market work: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for go-to-market work: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add sachacoldiq/coldiq-s-gtm-skills --skill gtm-plays-11READ THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 13
11 GTM Plays#
Quick reference for signal-based outbound plays. For templates, see references/templates.md (opens in a new tab).
| Play | Signal | Best Timing |
|---|---|---|
| 1. New Team Members | Company added team members | 2-4 weeks after hire |
| 2. Skills-Targeting | LinkedIn skills match product | Ongoing |
| 3. Role-Targeting | Uncommon job title exists | Ongoing |
| 4. Industry Research | Create signal via surveys | Value-first |
| 5. Resources for ICs | New SDRs starting roles | Evergreen |
| 6. Leaving Employees | Team member departed | 1-2 weeks after |
| 7. No Dedicated Role | Missing key title | Ongoing |
| 8. Bad Reviews | Negative G2/Capterra review | Within days |
| 9. AI-Generated Ideas | Personalized value via AI | Ongoing |
| 10. ServiceBell Allbound | Website visitor activity | Real-time |
| 11. Inbound Followers | New LinkedIn follower | 24-48 hours |
Play Details#
1. New Team Members#
Reference new hire by name. Shows attention to their growth.
2. Skills-Targeting#
Target LinkedIn skills (not just titles). Clay extracts skills from profiles.
- Salesforce skill → Salesforce add-ons
- Python skill → Developer tools
3. Role-Targeting#
Uncommon titles signal budget/priority.
- "RevOps Manager" → RevOps is priority
- "Growth Engineer" → Technical growth exists
4. Industry-Level Research#
Survey ICP experts → opens value-first conversations.
5. Resources for ICs (Evergreen)#
Automated campaign sending resources to new ICs. Long-term brand building.
6. Leaving Employees#
Position around coverage gap after departure.
7. No Dedicated Role#
No "Content Manager" + $5M+ revenue = content gap opportunity.
8. Bad Reviews Targeting#
Scrape negative reviews, reference their pain, offer alternatives.
9. AI-Generated Ideas#
Generate 2 relevant ideas + your offer as #3 (with humor).
10. ServiceBell Allbound#
Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.
11. Inbound Followers#
Monitor daily, filter to ICP via Clay, outreach within 24-48h.
Combines with#
| Skill | Why |
|---|---|
buying-signals-6 | Understand signal strength per play |
clay-enrichment-9step | Automate play execution in Clay |
cold-email-templates-34 | Get templates for each play |
bridgebound-in-market-20 | Deep-dive on in-market signals |
Example prompts#
Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?Which play should I prioritize for a $30K ACV product?Supporting file: references/templates.md#
GTM Plays Templates#
Play 1: New Team Members#
Noticed {{company}} just added {{new_hire_name}} to the {{department}} team.
Growing teams usually means [relevant challenge].
We helped {{similar_company}} handle this by [solution].
Worth a quick chat?Play 4: Industry-Level Research#
Hey {{first_name}} — we're surveying {{role}} experts on {{topic}}.
We have a page listing {{insight_type}} used at {{company_types}}.
Want to contribute?
[Link]
You can add your links too (socials, projects, blog, website).
We get ~XXk monthly visits so it's good exposure.Play 5: Resources for ICs#
Hey {{first_name}}, congrats on the new role at {{company_name}}.
We know how tough outreach can be, so we compiled our highest-converting cold email frameworks (used by 364 SDRs already!).
Here they are: [Link]
Good luck!Play 6: Leaving Employees#
Saw {{former_employee}} recently left {{company}}.
That usually creates a gap in {{function_area}}.
We've been helping companies like {{similar_company}} cover that gap with [solution].
Worth exploring?Play 8: Bad Reviews Targeting#
Just saw your review of {{competitor}}...
We researched and tested 3 alternatives (that don't suck).
Shall I send the report to you?
Cheers,
[Name]Play 9: AI-Generated Ideas#
Based on {{company_description}}, here are 3 ideas:
[1] {{AI_generated_idea_1}}
[2] {{AI_generated_idea_2}}
[3] Hire a sales prospecting agency (like ColdIQ) to start generating leads on autopilot
I'd probably give better ideas with more context.
Want to chat?Play 11: Inbound Followers#
Hey {{first_name}}, thanks for the follow.
Noticed you're a {{title}} at {{company}}.
Most {{title}}s I talk to are dealing with {{common_problem}}.
Is that on your radar?FAQ
07 QUESTIONS
01What is the GTM plays 11 agent skill?
Quick reference for signal-based outbound plays. For templates, see references/templates.md. It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install GTM plays 11 in Cursor, Claude Code, or Codex?
Run npx skills add sachacoldiq/coldiq-s-gtm-skills --skill gtm-plays-11 in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only GTM plays 11, not every skill in the repository.
03What does the GTM plays 11 SKILL.md cover?
The SKILL.md includes sections on Play Details, New Team Members, Skills-Targeting, Role-Targeting, Industry-Level Research and Resources for ICs (Evergreen). Read the full text on this page or in plain markdown at /resources/agent-skills/sachacoldiq-coldiq-s-gtm-skills--gtm-plays-11--i6nuhb/raw.
04Which agents can use GTM plays 11?
GTM plays 11 installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is GTM plays 11 under?
No license was detected on the sachacoldiq/coldiq-s-gtm-skills repository, so the license is not specified. Check with sachacoldiq before you redistribute or build on the skill.
06Is GTM plays 11 free to use?
Reading and installing GTM plays 11 costs nothing, because it is published in a public GitHub repository. The repository specifies no license, so ask sachacoldiq before you reuse or redistribute it.
07Where is the source of GTM plays 11?
GTM plays 11 comes from https://github.com/sachacoldiq/coldiq-s-gtm-skills, which has 184 GitHub stars. The SKILL.md is at https://github.com/sachacoldiq/coldiq-s-gtm-skills/blob/HEAD/skills/gtm-plays-11/SKILL.md. The author is sachacoldiq.
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ATTRIBUTION
GTM plays 11 was written by its original authors and is published in sachacoldiq/coldiq-s-gtm-skills (opens GitHub in a new tab) under no license stated in the repository. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.