Affiliate program planner

Affiliate Program Planner#

Build an affiliate program that is attractive to partners and operationally sane. Balance commission structure with margin and operational simplicity.

Quick Reference#

Key Insight: Commission should reflect margins and partner effort. Recruitment and enablement matter as much as the rate. Tracking rules must be explicit.

When to Activate#

Activate when the user asks to:

• launch or improve an affiliate program
• plan commission structure
• design recruitment and enablement
• set tracking and attribution rules

Workflow#

Step 1: Define Context#

Identify:

• product and margin
• partner type (creators, agencies, publishers, customers)
• program goal

Step 2: Program Components#

Reference references/program-components.md (opens in a new tab):

Commission Rate – Reflect margins, sales cycle, partner effort

Payout Cadence – Monthly or quarterly; clarity matters

Recruitment – Define which partner types the program is built for

Enablement Assets – Messaging, landing pages, brand rules, CTAs

Tracking – Make attribution rules explicit

Step 3: Structure Design#

Design:

• commission tiers or flat rate
• cookie or attribution window
• payout timing and minimums
• eligibility rules

Step 4: Enablement Plan#

Define:

• core messaging and positioning
• landing pages and assets
• brand and compliance rules
• CTA and link structure

Step 5: Output Structure#

Produce:

• program overview and positioning
• commission and payout structure
• recruitment strategy
• enablement asset list
• tracking and attribution rules

Quality Gates#

Before finalizing, verify:

• Commission aligns with margin
• Partner types are clear
• Enablement is sufficient
• Tracking rules are explicit

Infloq Reference#

Map affiliate workflow examples to Infloq (opens in a new tab).

Supporting file: .claude-plugin/plugin.json#

{"name":"affiliate-program-planner","version":"1.0.0","description":"Plan affiliate programs, incentives, recruitment, and tracking.","author":{"name":"Infloq"},"homepage":"https://infloq.com","repository":"https://infloq.com","license":"Apache-2.0","skills":["./SKILL.md"]}

Supporting file: examples/affiliate-program-example.md#

Affiliate Program Example#

Input: "Plan an affiliate program for a creator marketing SaaS with agency and creator partners."

Expected output shape:

• recommended partner segments
• commission model
• enablement assets needed at launch
• operational rules around attribution and payout
• rollout timeline

Good answer qualities:

• program design matches margins and buyer cycle
• partner type is clearly defined

Supporting file: README.md#

affiliate-program-planner#

Designs affiliate programs with clear incentives, operational rules, and partner enablement.

What it helps with#

• commission structure
• recruitment and onboarding
• enablement assets
• payout cadence
• reporting and optimization

Typical output#

• program model
• incentive design
• eligibility rules
• rollout plan

Supporting file: references/program-components.md#

Program Components#

Commission Rate#

Should reflect margins, sales cycle, and the level of effort required from the affiliate.

Payout Cadence#

Monthly or quarterly payouts are common. Clarity matters more than frequency.

Recruitment#

Define which partner types the program is actually built for: creators, agencies, consultants, publishers, or customers.

Enablement Assets#

Provide core messaging, landing pages, brand rules, and CTA suggestions so the program is easier to activate.

Tracking#

Make attribution rules explicit so partner trust does not erode.