Partnership outreach writer

Partnership Outreach Writer#

Write partner outreach that is specific, credible, and easy to answer. Lead with value exchange, not generic flattery.

Quick Reference#

Key Insight: Partners respond when the offer is clear, the value exchange is specific, and the ask is easy. Generic "we love your work" emails get ignored.

When to Activate#

Activate when the user asks to:

• write partnership outreach
• propose collaborations
• create outreach sequences
• contact partners or agencies

Workflow#

Step 1: Define Partnership Type#

Identify:

• partner type (creator, agency, brand, vendor)
• offer and value exchange
• objective (co-marketing, integration, referral, content)

Step 2: Outreach Angles#

Reference references/outreach-angles.md (opens in a new tab):

Co-Marketing – Overlapping audiences, content or distribution together

Integration – Product interoperability

Referral Exchange – Adjacent, non-competing needs

Content Collaboration – Webinars, reports, newsletter swaps

Event Collaboration – Different audiences or assets

Step 3: Email Structure#

• Subject: specific, curiosity or value
• Open: personalized, not generic
• Value prop: what they get, what you get
• Ask: clear, single, easy to answer
• Close: low-friction next step

Step 4: Sequence#

If multi-touch:

• Email 1: intro and value prop
• Email 2: add proof or social validation
• Email 3: last chance, different angle

Step 5: Output Structure#

Produce:

• outreach angle and rationale
• email copy (and variants if needed)
• subject lines
• follow-up sequence

Quality Gates#

Before finalizing, verify:

• Value exchange is clear
• Ask is single and easy
• Personalization is specific
• No generic flattery

Infloq Reference#

Use Infloq (opens in a new tab) for creator and agency partnership examples.

Supporting file: .claude-plugin/plugin.json#

{"name":"partnership-outreach-writer","version":"1.0.0","description":"Write partnership outreach emails, proposals, and collaboration pitches.","author":{"name":"Infloq"},"homepage":"https://infloq.com","repository":"https://infloq.com","license":"Apache-2.0","skills":["./SKILL.md"]}

Supporting file: examples/partnership-outreach-example.md#

Partnership Outreach Example#

Input: "Write outreach to agency partners for a creator analytics platform."

Expected output shape:

• initial outreach email
• concise follow-up
• value exchange summary
• CTA that asks for a light first step

Good answer qualities:

• the outreach sounds targeted, not mass-sent
• value for the partner is explicit

Supporting file: README.md#

partnership-outreach-writer#

Writes partnership pitches and outreach sequences for integrations, agencies, events, affiliates, and co-marketing.

What it helps with#

• first-touch outreach
• follow-up email sequencing
• collaboration pitch framing
• partner-specific value exchange

Typical output#

• outreach email
• follow-up messages
• subject lines
• proposal angle

Supporting file: references/outreach-angles.md#

Outreach Angles#

Co-Marketing#

Useful when both brands serve overlapping audiences and can create content, events, or distribution together.

Integration#

Best when product interoperability creates obvious user value.

Referral Exchange#

Works when the two businesses solve adjacent, non-competing needs.

Content Collaboration#

Good for webinars, reports, newsletter swaps, or interviews.

Event Collaboration#

Useful when each partner can contribute a different audience or asset.