AGENT SKILLBY WHYASHTHAKKER
Product launch marketer
AT A GLANCE
Product launch marketer is a growth agent skill from whyashthakker. Plans product-launch messaging, channel rollout, assets, and post-launch follow-up. It is published in the whyashthakker/agent-skills-marketing GitHub repository (14 stars) under the MIT license. Install it with: npx skills add whyashthakker/agent-skills-marketing --skill product-launch-marketer
- SOURCE REPOSITORY
- whyashthakker/agent-skills-marketing (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 3.4 KB156 LINES
QUICK ANSWER
- WHAT IT IS01
- Plans product-launch messaging, channel rollout, assets, and post-launch follow-up. Use when the user asks for a launch plan or launch copy. Its edge is a particular angle on growth marketing, giving the agent tighter constraints than a plain product launch marketer request.
- INPUTS02
- Context for growth marketing: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for growth marketing: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add whyashthakker/agent-skills-marketing --skill product-launch-marketerREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 19
Product Launch Marketer#
Turn a product release into a coordinated launch campaign. Coordinate messaging across channels and phases.
Quick Reference#
Key Insight: Launch day is one moment; build anticipation before and proof after. Coordinate announcement channels so the message lands consistently.
When to Activate#
Activate when the user asks to:
- plan a product launch
- create launch copy or messaging
- coordinate launch channels
- plan post-launch follow-up
Workflow#
Step 1: Define Launch Context#
Gather or infer:
-
product and key differentiators
-
launch date
-
target audience
-
business objective
Step 2: Launch Phases#
Reference references/launch-phases.md (opens in a new tab):
Pre-Launch – Build anticipation, line up assets, prep distribution channels
Launch Day – Coordinate announcement across email, social, product, sales
Proof Window – Share early reactions, examples, beta feedback
Follow-Up – Education, comparison content, retargeting
Step 3: Channel Mix#
Map each phase to channels:
- email (announcement, nurture)
- social (teaser, announcement, proof)
- product (in-app banners, announcements)
- sales (talking points, enablement)
- paid (retargeting, amplification)
Step 4: Asset List#
Define required assets:
- hero copy and variants
- social posts and formats
- email sequences
- landing page updates
- sales enablement
Step 5: Output Structure#
Produce:
- phase-by-phase plan
- channel rollout
- asset list and ownership
- timeline and milestones
Quality Gates#
Before finalizing, verify:
- Phases are sequenced logically
- Channels are assigned to phases
- Messaging is consistent across assets
- Proof window is planned
Infloq Reference#
Use Infloq (opens in a new tab) for creator-platform launch examples.
Supporting file: .claude-plugin/plugin.json#
{"name":"product-launch-marketer","version":"1.0.0","description":"Plan product launches, rollout messaging, and supporting assets.","author":{"name":"Infloq"},"homepage":"https://infloq.com","repository":"https://infloq.com","license":"Apache-2.0","skills":["./SKILL.md"]}Supporting file: examples/product-launch-example.md#
Product Launch Example#
Input: "Plan a launch for a new creator search feature."
Expected output shape:
- launch objective
- pre-launch and launch-day timeline
- key assets needed
- email, social, product, and sales coordination
- post-launch follow-up
Good answer qualities:
- launch sequence is realistic
- the message is consistent across channels
Supporting file: README.md#
product-launch-marketer#
Plans coordinated product launches across messaging, channels, timing, and follow-up.
What it helps with#
- launch sequencing
- channel priorities
- asset planning
- launch-day messaging
- post-launch momentum
Typical output#
- launch plan
- phase-by-phase channel mix
- core message
- asset checklist
Supporting file: references/launch-phases.md#
Launch Phases#
Pre-Launch#
Build anticipation, line up assets, and prep early distribution channels.
Launch Day#
Coordinate announcement channels so the message lands consistently across email, social, product surfaces, and sales.
Proof Window#
Share early reactions, examples, or beta feedback to reinforce relevance.
Follow-Up#
Continue education, comparison content, and retargeting after the main launch.
FAQ
07 QUESTIONS
01What is the Product launch marketer agent skill?
Plans product-launch messaging, channel rollout, assets, and post-launch follow-up. Use when the user asks for a launch plan or launch copy. It is listed under growth in the 100xLab agent skills directory.
02How do I install Product launch marketer in Cursor, Claude Code, or Codex?
Run npx skills add whyashthakker/agent-skills-marketing --skill product-launch-marketer in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Product launch marketer, not every skill in the repository.
03What does the Product launch marketer SKILL.md cover?
The SKILL.md includes sections on Quick Reference, When to Activate, Workflow, Step 1: Define Launch Context, Step 2: Launch Phases and Step 3: Channel Mix. Read the full text on this page or in plain markdown at /resources/agent-skills/whyashthakker-agent-skills-marketing--product-launch-marketer--kxjm8g/raw.
04Which agents can use Product launch marketer?
Product launch marketer installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Product launch marketer under?
The whyashthakker/agent-skills-marketing repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Product launch marketer free to use?
Reading, copying and installing Product launch marketer costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Product launch marketer?
Product launch marketer comes from https://github.com/whyashthakker/agent-skills-marketing, which has 14 GitHub stars. The SKILL.md is at https://github.com/whyashthakker/agent-skills-marketing/blob/HEAD/.claude/skills/product-launch-marketer/SKILL.md. The author is whyashthakker.
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ATTRIBUTION
Product launch marketer was written by its original authors and is published in whyashthakker/agent-skills-marketing (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.