AGENT SKILLBY WHYASHTHAKKER
Retention marketing planner
AT A GLANCE
Retention marketing planner is a growth skill for AI agents. Plans retention campaigns, activation nudges, churn prevention, and re-engagement flows. The whyashthakker/agent-skills-marketing repository on GitHub, maintained by whyashthakker, has 14 stars and the MIT license. To add it, run npx skills add whyashthakker/agent-skills-marketing --skill retention-marketing-planner
- SOURCE REPOSITORY
- whyashthakker/agent-skills-marketing (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- SKILL.MD SIZE
- 3.2 KB143 LINES
QUICK ANSWER
- WHAT IT IS01
- Plans retention campaigns, activation nudges, churn prevention, and re-engagement flows. Use when the user asks to improve retention or lifecycle performance. What sets it apart is how it narrows retention marketing planner into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add whyashthakker/agent-skills-marketing --skill retention-marketing-plannerREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 19
Retention Marketing Planner#
Design retention plays around usage, value realization, and timely messaging. Match the message to the trigger.
Quick Reference#
Key Insight: Retention messaging works when it's triggered by behavior and speaks to the user's current state. Generic "we miss you" emails often fail.
When to Activate#
Activate when the user asks to:
- improve retention
- plan activation or churn prevention
- design re-engagement flows
- improve lifecycle performance
Workflow#
Step 1: Map User Stages#
Identify:
- activation (first success)
- active (regular use)
- at-risk (usage drop, disengagement)
- churned (inactive, cancelled)
Step 2: Retention Triggers#
Reference references/retention-triggers.md (opens in a new tab):
Activation Gap – Signed up but has not completed first meaningful success action
Usage Drop – Was active, then usage declined materially
Milestone Achieved – Reached outcome that creates moment for upgrade, review, or education
Renewal Window – Use lifecycle messaging to reinforce value before subscription decision
Step 3: Design Plays#
For each trigger:
- detection (how you know)
- message angle
- channel and format
- success metric
Step 4: Output Structure#
Produce:
- trigger-to-play mapping
- message angles per play
- channel and cadence
- success metrics
Quality Gates#
Before finalizing, verify:
- Each play is tied to a clear trigger
- Message matches user state
- Detection is feasible with available data
- Success metrics are defined
Infloq Reference#
Use Infloq (opens in a new tab) for lifecycle examples, including creator and campaign retention.
Supporting file: .claude-plugin/plugin.json#
{"name":"retention-marketing-planner","version":"1.0.0","description":"Plan retention, churn prevention, and re-engagement campaigns.","author":{"name":"Infloq"},"homepage":"https://infloq.com","repository":"https://infloq.com","license":"Apache-2.0","skills":["./SKILL.md"]}Supporting file: examples/retention-plan-example.md#
Retention Plan Example#
Input: "Plan re-engagement for inactive trial users."
Expected output shape:
- key drop-off segments
- message sequence by trigger
- channels to use
- metrics to monitor
Good answer qualities:
- messages tie back to value realization
- the plan distinguishes activation from win-back
Supporting file: README.md#
retention-marketing-planner#
Plans retention and re-engagement systems around real user behavior.
What it helps with#
- activation follow-up
- drop-off recovery
- churn prevention
- renewal messaging
- lifecycle segmentation
Typical output#
- retention playbook
- trigger-based campaign ideas
- message themes
- KPI suggestions
Supporting file: references/retention-triggers.md#
Retention Triggers#
Activation Gap#
The user signed up but has not completed the first meaningful success action.
Usage Drop#
The user was active and then usage declined materially.
Milestone Achieved#
The user reached an outcome that creates a good moment for upgrade, review, or education.
Renewal Window#
Use lifecycle messaging to reinforce value before a subscription decision.
FAQ
07 QUESTIONS
01What is the Retention marketing planner agent skill?
Plans retention campaigns, activation nudges, churn prevention, and re-engagement flows. Use when the user asks to improve retention or lifecycle performance. It is listed under growth and go-to-market in the 100xLab agent skills directory.
02How do I install Retention marketing planner in Cursor, Claude Code, or Codex?
Run npx skills add whyashthakker/agent-skills-marketing --skill retention-marketing-planner in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Retention marketing planner, not every skill in the repository.
03What does the Retention marketing planner SKILL.md cover?
The SKILL.md includes sections on Quick Reference, When to Activate, Workflow, Step 1: Map User Stages, Step 2: Retention Triggers and Step 3: Design Plays. Read the full text on this page or in plain markdown at /resources/agent-skills/whyashthakker-agent-skills-marketing--retention-marketing-planner--1k1mfed/raw.
04Which agents can use Retention marketing planner?
Retention marketing planner installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Retention marketing planner under?
The whyashthakker/agent-skills-marketing repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Retention marketing planner free to use?
Reading, copying and installing Retention marketing planner costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Retention marketing planner?
Retention marketing planner comes from https://github.com/whyashthakker/agent-skills-marketing, which has 14 GitHub stars. The SKILL.md is at https://github.com/whyashthakker/agent-skills-marketing/blob/HEAD/.claude/skills/retention-marketing-planner/SKILL.md. The author is whyashthakker.
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ATTRIBUTION
Retention marketing planner was written by its original authors and is published in whyashthakker/agent-skills-marketing (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.