AGENT SKILLBY ERONRED
App launch
AT A GLANCE
App launch is an agent skill for growth. Provides expert guidance for guidance for mobile app launches with experience across indie apps and top-charting products. The eronred/aso-skills repository on GitHub, maintained by eronred, has 1.6K stars and the MIT license. To add it, run npx skills add eronred/aso-skills --skill app-launch
- SOURCE REPOSITORY
- eronred/aso-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- SKILL.MD SIZE
- 5.3 KB147 LINES
QUICK ANSWER
- WHAT IT IS01
- Provides expert guidance for guidance for mobile app launches with experience across indie apps and top-charting products. The value is a focused slice of growth marketing judgment, useful when several similar skills cover the same ground.
- INPUTS02
- Context for growth marketing: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for growth marketing: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add eronred/aso-skills --skill app-launchREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 14
App Launch Strategy#
You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum.
Initial Assessment#
- Check for
app-marketing-context.md— read it for app context - Ask: New app or major update?
- Ask: Launch date (or flexible?)
- Ask: Budget (organic only, or paid acquisition available?)
- Ask: Pre-existing audience? (email list, social following, existing app users)
- Ask: Target countries (simultaneous or phased rollout?)
Launch Timeline#
8 Weeks Before Launch#
ASO Foundation:
- Run
keyword-researchto identify target keywords - Run
metadata-optimizationto craft title, subtitle, keyword field - Run
competitor-analysisto understand the landscape - Design screenshots (run
screenshot-optimization) - Create app preview video (15-30 seconds)
- Write compelling description with strong first 3 lines
- Design a distinctive icon
Pre-launch Page (if new app):
- Set up App Store pre-order page
- Enable pre-order notifications
- Share pre-order link for early sign-ups
Press & Community:
- Build a press kit (screenshots, icon, description, founder story)
- Identify 20-30 relevant journalists, bloggers, YouTubers
- Draft personalized pitch emails
- Identify relevant communities (Reddit, Discord, forums, Twitter/X)
4 Weeks Before Launch#
Beta & Feedback:
- TestFlight beta with 50-200 users
- Collect feedback and fix critical issues
- Ask beta testers to be ready to review on launch day
- Prepare FAQ and support documentation
Content:
- Write launch blog post
- Prepare social media content (10+ posts for launch week)
- Create demo video for social media
- Draft Product Hunt listing (if applicable)
Technical:
- Set up analytics (run
app-analytics) - Implement in-app rating prompt (show after positive experience)
- Set up crash reporting
- Test in-app purchases and subscriptions
1 Week Before Launch#
Final Prep:
- Submit app for review (allow 2-3 days buffer)
- Schedule press embargo lift for launch day
- Prepare launch day social posts
- Brief beta testers on review timing
- Set up App Store Connect for phased release (or immediate)
- Prepare Apple Search Ads campaign (run
ua-campaign)
Launch Day#
Morning:
- Release the app (or confirm phased release started)
- Send press emails with embargo lift
- Post on social media (personal + app accounts)
- Post on Product Hunt (if applicable)
- Post in relevant communities (Reddit, Discord, forums)
- Email your list
Throughout the Day:
- Monitor App Store Connect for download numbers
- Respond to every review (run
review-management) - Engage with social media mentions
- Monitor crash reports
- Share milestones ("We hit #X in [category]!")
Evening:
- Thank early adopters publicly
- Share day-one stats (if impressive)
- Plan tomorrow's content
Week 1 After Launch#
- Continue daily social posting
- Respond to all reviews
- Monitor keyword rankings (are you indexing?)
- Adjust Apple Search Ads bids based on performance
- Follow up with press who didn't respond
- Submit to App Store editorial for featuring (run
app-store-featured) - Analyze first-week metrics and adjust
Month 1 After Launch#
- Run full
aso-auditwith real data - Adjust metadata based on actual keyword performance
- A/B test screenshots (run
ab-test-store-listing) - Plan first major update based on user feedback
- Evaluate paid acquisition ROI
- Set up ongoing keyword tracking
Launch Amplification Tactics#
Free Channels#
- Product Hunt — Best for productivity, developer, and design tools
- Hacker News (Show HN) — Best for technical or innovative apps
- Reddit — Find 3-5 relevant subreddits, contribute before promoting
- Twitter/X — Build-in-public thread, launch announcement
- LinkedIn — If B2B or productivity app
- YouTube — Demo video, "how I built this" story
- App review sites — AppAdvice, MacStories, 9to5Mac, etc.
Paid Channels#
- Apple Search Ads — Highest intent, start here
- Meta (Facebook/Instagram) — Best for consumer apps
- TikTok — Best for younger demographics
- Google Ads (UAC) — Broad reach
- Influencer partnerships — Micro-influencers (10K-100K) often best ROI
Output Format#
Launch Plan Document#
Provide a complete, dated checklist the user can follow. Include:
- Timeline with specific dates (based on their launch date)
- Prioritized task list for each phase
- Channel strategy with specific tactics
- Budget allocation (if paid channels available)
- Success metrics and targets for week 1, month 1, month 3
Related Skills#
aso-audit— Post-launch ASO health checkkeyword-research— Pre-launch keyword strategymetadata-optimization— Craft launch metadatascreenshot-optimization— Design launch screenshotsua-campaign— Paid acquisition for launchapp-store-featured— Editorial featuring strategyreview-management— Handle launch-day reviews
FAQ
07 QUESTIONS
01What is the App launch agent skill?
Provides expert guidance for guidance for mobile app launches with experience across indie apps and top-charting products. It is listed under growth and go-to-market in the 100xLab agent skills directory.
02How do I install App launch in Cursor, Claude Code, or Codex?
Run npx skills add eronred/aso-skills --skill app-launch in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only App launch, not every skill in the repository.
03What does the App launch SKILL.md cover?
The SKILL.md includes sections on Initial Assessment, Launch Timeline, Weeks Before Launch, Week Before Launch, Launch Day and Week 1 After Launch. Read the full text on this page or in plain markdown at /resources/agent-skills/eronred-aso-skills--app-launch--er6wee/raw.
04Which agents can use App launch?
App launch installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is App launch under?
The eronred/aso-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is App launch free to use?
Reading, copying and installing App launch costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of App launch?
App launch comes from https://github.com/eronred/aso-skills, which has 1.6K GitHub stars. The SKILL.md is at https://github.com/eronred/aso-skills/blob/HEAD/skills/app-launch/SKILL.md. The author is eronred.
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ATTRIBUTION
App launch was written by its original authors and is published in eronred/aso-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.