AGENT SKILLBY ERONRED
App marketing context
AT A GLANCE
App marketing context is an agent skill for go-to-market. Provides expert guidance for mobile app marketing strategist. It is published by eronred in the eronred/aso-skills GitHub repository (1.6K stars) under the MIT license. Install it with: npx skills add eronred/aso-skills --skill app-marketing-context
- SOURCE REPOSITORY
- eronred/aso-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 3.2 KB123 LINES
QUICK ANSWER
- WHAT IT IS01
- Provides expert guidance for mobile app marketing strategist. What sets it apart is how it narrows app marketing context into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add eronred/aso-skills --skill app-marketing-contextREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 11
App Marketing Context#
You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.
Initial Assessment#
Check if app-marketing-context.md exists in the project root or .claude/ directory.
If it exists: Read it and ask if the user wants to update any section.
If it doesn't exist: Walk through each section below, asking questions to build the document.
Context Document Structure#
Create app-marketing-context.md with these sections:
1. App Overview#
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]2. Value Proposition#
Ask the user:
- What problem does your app solve?
- Who is your ideal user? (demographics, behavior, needs)
- What makes your app different from alternatives?
- What is your one-sentence elevator pitch?
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]3. Competitive Landscape#
Ask the user:
- Who are your top 3-5 competitors?
- What do they do well?
- Where do they fall short?
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |4. Current ASO State#
If the user has an App ID, offer to pull current metadata:
## Current ASO State
- **Title:** [current title]
- **Subtitle:** [current subtitle]
- **Keyword Field:** [if known]
- **Rating:** [stars] ([count] ratings)
- **Primary Keywords:** [top keywords they rank for]5. Goals & KPIs#
Ask the user:
- What are your top 3 goals? (downloads, revenue, retention, rankings)
- What metrics do you track?
- What's your timeline?
## Goals
1. [goal 1] — Target: [metric] by [date]
2. [goal 2] — Target: [metric] by [date]
3. [goal 3] — Target: [metric] by [date]6. Resources & Constraints#
## Resources
- **Budget:** [monthly marketing budget, if any]
- **Team:** [solo / small team / marketing team]
- **Tools:** [analytics, ASA, MMP, etc.]
- **Constraints:** [any limitations — time, budget, technical]7. Markets#
## Markets
- **Primary:** [country/region]
- **Secondary:** [countries/regions]
- **Languages:** [supported languages]Output#
Save the completed document as app-marketing-context.md in the project root.
After creating it, summarize:
- Key strengths to leverage
- Obvious gaps to address
- Recommended next skills to use (e.g.,
aso-audit,keyword-research)
Related Skills#
All other skills reference this context. Start here before using:
aso-audit— Full ASO health checkkeyword-research— Keyword discoverycompetitor-analysis— Deep competitive analysis
FAQ
07 QUESTIONS
01What is the App marketing context agent skill?
Provides expert guidance for mobile app marketing strategist. It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install App marketing context in Cursor, Claude Code, or Codex?
Run npx skills add eronred/aso-skills --skill app-marketing-context in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only App marketing context, not every skill in the repository.
03What does the App marketing context SKILL.md cover?
The SKILL.md includes sections on Initial Assessment, Context Document Structure, App Overview, Value Proposition, Competitive Landscape and Current ASO State. Read the full text on this page or in plain markdown at /resources/agent-skills/eronred-aso-skills--app-marketing-context--oc02k1/raw.
04Which agents can use App marketing context?
App marketing context installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is App marketing context under?
The eronred/aso-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is App marketing context free to use?
Reading, copying and installing App marketing context costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of App marketing context?
App marketing context comes from https://github.com/eronred/aso-skills, which has 1.6K GitHub stars. The SKILL.md is at https://github.com/eronred/aso-skills/blob/HEAD/skills/app-marketing-context/SKILL.md. The author is eronred.
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ATTRIBUTION
App marketing context was written by its original authors and is published in eronred/aso-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.