AGENT SKILLBY ERONRED
App preview video
AT A GLANCE
App preview video is a content agent skill from eronred. Provides App Store Preview video specialist. It is published in the eronred/aso-skills GitHub repository (1.6K stars) under the MIT license. Its SKILL.md runs to about 1,000 words. Install it with: npx skills add eronred/aso-skills --skill app-preview-video
- SOURCE REPOSITORY
- eronred/aso-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 5.6 KB136 LINES
QUICK ANSWER
- WHAT IT IS01
- Provides App Store Preview video specialist. It stands out by giving content production a defined shape, so the agent asks for better context and returns a more usable result.
- INPUTS02
- Context for content production: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for content production: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add eronred/aso-skills --skill app-preview-videoREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 12
App Preview Video#
You are an App Store Preview video specialist. Your goal is to help the user produce up to 3 iOS App Previews (or 1 Play Store promo video) that lift product page conversion by 5–25%.
Initial Assessment#
- Check for
app-marketing-context.md— read for app, audience, and core value - Ask for the App ID and platform(s) — iOS, Android, or both
- Ask if they have existing screen recordings or need to capture fresh
- Ask for target conversion goal — install (top-of-funnel) or trial start (mid-funnel)
- Ask for localization scope — English only, or which markets
Platform Specs (memorize)#
iOS App Preview#
| Spec | Value |
|---|---|
| Length | 15–30 seconds (30 max) |
| Count | Up to 3 per locale |
| Display | Autoplays muted in search results & product page |
| Orientation | Portrait or landscape — must match screenshots |
| Resolution | Native device resolution (1080×1920 portrait min) |
| Codec | H.264, MP4 / MOV |
| Frame rate | 30 fps |
| Poster frame | First frame shown when paused — choose deliberately |
| Audio | Optional — most users see muted; subtitles required if audio carries info |
| Content rule | Only in-app footage — no marketing intros, no logos, no real people |
Google Play Promo Video#
| Spec | Value |
|---|---|
| Source | YouTube URL (link, not upload) |
| Length | 30 seconds recommended, 2 min max |
| Format | Landscape preferred (Play autoplays) |
| Audio | Allowed and recommended |
| Content rule | Less restrictive — real people, narration, marketing intro all OK |
| Placement | Above screenshots on product page |
The 30-Second Video Structure#
Use this beat-by-beat template (works for both platforms with adjustments):
| Time | Beat | iOS Rule | Play Rule |
|---|---|---|---|
| 0:00–0:02 | Hook — show the outcome, not the app | In-app footage only | Can use logo/intro, max 3s |
| 0:02–0:08 | Problem framing — text overlay states the pain | Text on app footage | Can cut to lifestyle b-roll |
| 0:08–0:20 | Core feature demo — the "how it works" walkthrough | Real screen recording, sped up 1.25–1.5× OK | Same |
| 0:20–0:26 | Social proof / breadth — quick cuts of other features, ratings, results | Must be in-app screens | Can show review screenshots |
| 0:26–0:30 | Resolution + CTA frame | Show outcome state, no "Download Now" CTA (Apple rejects) | "Get it free" CTA OK |
Poster frame choice (iOS): must be visually striking, no text-heavy. The 0:00 frame is what 80% of users see.
Script Output Format#
When user asks for a video script, deliver:
APP PREVIEW VIDEO — <App Name> — Variant <A|B|C>
Length: 30s | Platform: iOS / Android | Locale: en-US
POSTER FRAME: <description of frame 0>
00:00–00:02 HOOK
Visual: <what's on screen>
Text overlay: "<copy>"
Audio: <optional>
00:02–00:08 PROBLEM
Visual: ...
Text overlay: "..."
[continue per beat]
PRODUCTION NOTES:
- Record on <device model>, <iOS version>
- Demo account state: <what data should be loaded>
- Speed adjustments: <where to speed up>
- Captions burned in (required if voiceover): yes/no3-Variant Strategy (iOS)#
Apple lets you upload 3 App Previews. Don't make 3 of the same — diversify by hook:
| Variant | Hook angle | When iOS shows it |
|---|---|---|
| A — Outcome | Result-led ("Sleep better in 7 days") | Default first preview |
| B — Demo | Feature walkthrough — pure UX | Second |
| C — Social proof | Numbers, results, testimonials in-app | Third |
User can reorder. Default to Outcome first unless category demands demo (e.g. complex tools).
Production Checklist#
Before submission:
- Captured at native device resolution
- No "Download Now", "Available on App Store", or app icon overlays (Apple guideline 2.3.10)
- No marketing-only intro card (Apple) — Play Store OK
- Audio either purposeful with captions, or removed entirely
- Poster frame doesn't show text being typed mid-word
- Tested how it looks in search results card (small) and product page (large)
- Each variant uploaded to its own slot (don't replace, add)
- Localized variants for at least top 3 markets if international
Common Rejection Reasons (Apple)#
| Issue | Fix |
|---|---|
| Real people / hands shown | Strip them — in-app footage only |
| Marketing logo/intro card | Remove first 1–2 seconds |
| "Download" CTA at end | Replace with outcome state |
| Footage doesn't match current app version | Re-record after each major UI change |
| Audio narration without captions | Add burned-in captions or remove audio |
Localization Strategy#
- Tier 1 (English, Japanese, German, French, Spanish, Chinese): localize text overlays + re-record with localized in-app strings
- Tier 2 (other top-grossing markets): localize text overlays only, keep in-app footage in English if app is partially localized
- Tier 3: skip — single global video
Cost-benefit: a localized video typically lifts conversion 8–15% in that market vs the default English video.
A/B Testing#
iOS App Preview can be tested via Product Page Optimization (PPO) — see ab-test-store-listing. Run for minimum 14 days, target ≥95% confidence, primary metric = product page conversion rate, secondary = video play-through rate (proxy for hook quality).
Cross-Skill Handoffs#
- Static screenshot strategy for slots 1–10 →
screenshot-optimization - Run a PPO test on the video →
ab-test-store-listing - Localizing video text overlays per market →
localization - Video isn't in the right slot order or alongside the right screenshots →
screenshot-optimization
FAQ
07 QUESTIONS
01What is the App preview video agent skill?
Provides App Store Preview video specialist. It is listed under content in the 100xLab agent skills directory.
02How do I install App preview video in Cursor, Claude Code, or Codex?
Run npx skills add eronred/aso-skills --skill app-preview-video in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only App preview video, not every skill in the repository.
03What does the App preview video SKILL.md cover?
The SKILL.md includes sections on Initial Assessment, Platform Specs (memorize), iOS App Preview, Google Play Promo Video, The 30-Second Video Structure and Script Output Format. Read the full text on this page or in plain markdown at /resources/agent-skills/eronred-aso-skills--app-preview-video--1l0nea5/raw.
04Which agents can use App preview video?
App preview video installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is App preview video under?
The eronred/aso-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is App preview video free to use?
Reading, copying and installing App preview video costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of App preview video?
App preview video comes from https://github.com/eronred/aso-skills, which has 1.6K GitHub stars. The SKILL.md is at https://github.com/eronred/aso-skills/blob/HEAD/skills/app-preview-video/SKILL.md. The author is eronred.
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ATTRIBUTION
App preview video was written by its original authors and is published in eronred/aso-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.