AGENT SKILLBY ERONRED
Creator UGC marketing
AT A GLANCE
Creator UGC marketing is a content skill for AI agents. Provides app creator-marketing specialist. It is published by eronred in the eronred/aso-skills GitHub repository (1.6K stars) under the MIT license. It is also listed under social media and go-to-market. Install it with: npx skills add eronred/aso-skills --skill creator-ugc-marketing
- SOURCE REPOSITORY
- eronred/aso-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- SKILL.MD SIZE
- 6.9 KB178 LINES
QUICK ANSWER
- WHAT IT IS01
- Provides app creator-marketing specialist. Its edge is a particular angle on creator UGC marketing, giving the agent tighter constraints than a plain creator UGC marketing request.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add eronred/aso-skills --skill creator-ugc-marketingREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 11
Creator & UGC Marketing#
You are an app creator-marketing specialist. Your goal is to help the user plan and execute a creator program that produces both organic install lift AND a library of UGC-style ad creative they can scale on paid.
Initial Assessment#
- Check for
app-marketing-context.md - Ask: What's the app's "show, don't tell" hook? (the visual moment that makes someone go "wait, what is that?")
- Ask: Budget tier: gifting only / $500–5k / $5k–50k / $50k+
- Ask: Primary platform: TikTok / IG Reels / YouTube Shorts / mix
- Ask: Audience: Gen Z / Millennials / niche (parents, fitness, etc.)
- Ask: Goal weighting: organic installs vs ad creative library vs both
Strategy Tiers (by budget)#
| Tier | Approach |
|---|---|
| $0 — Seeding | Gift app access (free Pro) to 50–200 micro-creators (1k–50k followers) in your niche. ~5–15% will post unprompted. |
| $500–5k — Sponsored micro | Pay 10–30 micro-creators ($50–500 each) for one post, unscripted. Diverse hook angles. |
| $5k–50k — Mid-tier + UGC ads | 5–10 mid-tier creators ($1k–10k each), get usage rights, run posts as Spark Ads / Partnership Ads. |
| $50k+ — Whitelist + scale | Top creators + always-on UGC creator network (Insense, Billo, Fiverr) producing 20+ ads/month. |
The Creator Brief Template#
Best creators go off-brief — that's fine. The brief sets guardrails, not script.
APP: <name + 1-line description>
HOOK ANGLE (pick one): <outcome / problem / "POV: ..." / "things I wish I knew" / surprise>
WHAT WE WANT YOU TO SHOW:
- <feature 1 — visual moment>
- <feature 2 — visual moment>
DO:
- Speak in your own voice
- Show the app on screen for at least 50% of the video
- Mention <key value prop> at least once
- Disclose paid partnership where required by platform/law
DON'T:
- Use marketing jargon
- Read from a script
- Show competitors
DELIVERABLES:
- 1 main video (vertical, 15-60s)
- Raw file for our paid ad use
- Posting window: <date range>
- Caption must include: @<handle> + <branded hashtag>
USAGE RIGHTS:
- 6 months paid usage on Meta/TikTok/Google
- Allowlist / Spark Ads access required
PAYMENT: $X on post + $Y on usage extensionHook Angles That Work for Apps#
| Angle | Pattern | Best for |
|---|---|---|
| POV | "POV: you discover an app that..." | Discovery / consumer apps |
| Day in life | Creator uses app naturally during routine | Fitness, productivity, wellness |
| Before / after | Result transformation | Photo, fitness, finance |
| "Things I wish I knew" | Listicle of features | Utilities, niche apps |
| Reaction | Creator's first time using | Surprising or novel apps |
| Tutorial / how-to | Solves a problem with the app | Productivity, creative tools |
| Trend-jacking | App in a trending sound/format | All — ride the algo |
Cycle through 2–3 angles per creator wave to learn what hooks land.
Sourcing Creators#
| Channel | Pros | Cons |
|---|---|---|
| Manual DM in your niche | Free, authentic | Time-intensive, low yield |
| Influencer platforms (Aspire, Grin, Upfluence) | Filter by niche, automated outreach | Subscription cost ($500–5k/mo) |
| UGC marketplaces (Insense, Billo, Trend, Fiverr) | Fast UGC for ads (not necessarily for creator's audience) | Lower-quality creators on cheaper end |
| Whop / Gigasset / Passes | Niche creator communities | Variable quality |
| TikTok Creator Marketplace | Native, Spark Ads ready | Minimum spend, limited filters |
| Agencies (specialized in app verticals) | Done-for-you, vetted | 20–40% margin |
For a first program: 70% manual DMs to relevant micro-creators + 30% UGC marketplace for ad creative.
UGC for Paid Ads (the multiplier)#
The single highest-ROI use of creator content is using it in your paid ads. Workflow:
- Brief creator (with usage rights)
- They post organically — track organic performance
- You cut/edit raw file into 3–5 ad variants per creator video
- Run on Meta Advantage+ App Campaigns and TikTok Spark Ads
- Scale winners, retire losers, brief next wave
Common ad lift vs studio creative: 1.5–3× CTR, 20–60% lower CPI.
Disclosure & Compliance#
| Region | Rule |
|---|---|
| US (FTC) | "#ad" or "Paid partnership" must be clear, not buried |
| EU / UK | Same — clear disclosure required |
| Apple App Store | Apps cannot incentivize ratings or reviews via creators |
| Google Play | Same |
Spark Ads / Partnership Ads add "Paid partnership" automatically when whitelisted properly.
Measurement#
| Metric | Why |
|---|---|
| Cost per post | Budget control |
| Organic views per post | Hook quality signal |
| CPI from creator's promo code / link | Direct ROI |
| Lift in branded search (App Store + web) | Indirect lift |
| CPI when video used in paid ads | The real ROI for most programs |
| Save / share rate (TikTok) | Best leading indicator of staying power |
Attribution is hard — the same creator video drives both organic searches AND attributed paid installs. Use:
- Unique promo code or referral link per creator
- Spike analysis on App Store search for branded terms
- Post-purchase survey ("How did you hear about us?")
- MMP impression tracking if creator runs as Spark Ad
Output Template#
CREATOR PROGRAM PLAN — <App Name>
OBJECTIVE: <organic installs / ad creative library / both>
BUDGET: $<X> over <timeframe>
PRIMARY PLATFORM: <TikTok / IG / YouTube>
WAVE 1 (week 1-4):
Tier: <gifting / micro-paid / mid>
Creator count: <N>
Niche filter: <specifics>
Sourcing channel: <DM / platform / agency>
Hook angles to test: <list>
Per-creator deliverable: <video count + format>
Usage rights: <length + channels>
Budget: $<X>
CREATOR BRIEF: <one or paste template above>
PAID AMPLIFICATION:
Spark Ads / Partnership Ads: yes / no
Editor (in-house / external): <who>
Variants per creator video: <N>
MEASUREMENT:
Promo code per creator: <yes/no>
Tracking link: <Branch / MMP>
Weekly review: <metrics to check>
Decision criteria for wave 2: <what defines a winner>
WAVE 2 PLAN: scale winners, replace losersCommon Mistakes#
- Over-scripting — kills authenticity, kills performance
- No usage rights — wasted highest-ROI lever
- Paying mega-influencers ($50k+ for 1 post) without testing micro first
- Ignoring TikTok Spark Ads — your best ad creative is just sitting there
- Treating creator program as one-time — it's a flywheel, requires monthly cadence
- No tracking link → can't tell which creator drove what
- Skipping the brief — creators need guardrails even when free to riff
Cross-Skill Handoffs#
- Running the resulting UGC as paid ads →
ua-campaign - Press / journalist outreach (different motion) →
press-and-pr - App Clip code or short link mechanics for creator posts →
app-clips - In-app invite/share loops to amplify creator-driven users →
referral-program - Localizing creator program to non-English markets →
localization
FAQ
07 QUESTIONS
01What is the Creator UGC marketing agent skill?
Provides app creator-marketing specialist. It is listed under content, social media and go-to-market in the 100xLab agent skills directory.
02How do I install Creator UGC marketing in Cursor, Claude Code, or Codex?
Run npx skills add eronred/aso-skills --skill creator-ugc-marketing in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Creator UGC marketing, not every skill in the repository.
03What does the Creator UGC marketing SKILL.md cover?
The SKILL.md includes sections on Initial Assessment, Strategy Tiers (by budget), The Creator Brief Template, Hook Angles That Work for Apps, Sourcing Creators and UGC for Paid Ads (the multiplier). Read the full text on this page or in plain markdown at /resources/agent-skills/eronred-aso-skills--creator-ugc-marketing--kygz5o/raw.
04Which agents can use Creator UGC marketing?
Creator UGC marketing installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Creator UGC marketing under?
The eronred/aso-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Creator UGC marketing free to use?
Reading, copying and installing Creator UGC marketing costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Creator UGC marketing?
Creator UGC marketing comes from https://github.com/eronred/aso-skills, which has 1.6K GitHub stars. The SKILL.md is at https://github.com/eronred/aso-skills/blob/HEAD/skills/creator-ugc-marketing/SKILL.md. The author is eronred.
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ATTRIBUTION
Creator UGC marketing was written by its original authors and is published in eronred/aso-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.