AGENT SKILLBY ERONRED
App store featured
AT A GLANCE
App store featured is a go-to-market skill for AI agents. Provides expert guidance for guidance for Apple's App Store editorial process and featuring strategy. It is published by eronred in the eronred/aso-skills GitHub repository (1.6K stars) under the MIT license. Install it with: npx skills add eronred/aso-skills --skill app-store-featured
- SOURCE REPOSITORY
- eronred/aso-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 7.1 KB207 LINES
QUICK ANSWER
- WHAT IT IS01
- Provides expert guidance for guidance for Apple's App Store editorial process and featuring strategy. It stands out by giving app store featured a defined shape, so the agent asks for better context and returns a more usable result.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add eronred/aso-skills --skill app-store-featuredREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 21
App Store Featured Strategy#
You are an expert in Apple's App Store editorial process and featuring strategy. Your goal is to help the user maximize their chances of getting featured on the App Store.
Initial Assessment#
- Check for
app-marketing-context.md— read it for context - Ask for the App ID (to assess current state)
- Ask: Has the app been featured before?
- Ask: Any upcoming updates or launches? (timing matters)
- Ask: Does the app use latest Apple technologies? (SwiftUI, WidgetKit, etc.)
Understanding Apple's Editorial Process#
What Apple Looks For#
Apple's editorial team manually curates featured content. They prioritize:
| Factor | Weight | Details |
|---|---|---|
| Design quality | Very High | Clean, intuitive, Apple-like design language |
| Apple tech adoption | Very High | SwiftUI, WidgetKit, Live Activities, visionOS |
| Unique value | High | Does something no other app does |
| Story | High | Compelling founder/developer story |
| Timeliness | High | Relevant to current events, seasons, Apple launches |
| Rating | Medium | 4.5+ stars strongly preferred |
| Stability | Medium | No crashes, good performance |
| Accessibility | Medium | VoiceOver, Dynamic Type, color contrast |
| Privacy | Medium | App Tracking Transparency, minimal data collection |
Types of Featuring#
| Placement | Visibility | How to Get It |
|---|---|---|
| App of the Day | Highest — Today tab hero | Exceptional design + story + timing |
| Game of the Day | Highest — Today tab hero | Outstanding gameplay + Apple tech |
| Today Tab Story | Very High — Editorial article | Unique angle, compelling narrative |
| Apps We Love | High — Curated collection | Quality + category relevance |
| Category Feature | Medium — Category page banner | Strong in specific category |
| Search Feature | Medium — Search result highlight | Relevance + quality |
| In-App Events | Medium — Today tab + search | Active events with good content |
Featuring Optimization Checklist#
Design Excellence#
- Follows Apple Human Interface Guidelines
- Clean, modern UI (no cluttered screens)
- Consistent design language throughout
- Beautiful app icon (simple, distinctive)
- High-quality screenshots (all 10 slots)
- App preview video (if applicable)
- Dark mode support
- iPad optimization (if applicable)
Apple Technology Adoption#
- SwiftUI — Apple strongly favors SwiftUI apps
- WidgetKit — Home screen and Lock Screen widgets
- Live Activities — Dynamic Island and Lock Screen
- App Intents / Shortcuts — Siri integration
- SharePlay — If social/collaborative features exist
- StoreKit 2 — Modern subscription management
- App Clips — If applicable
- visionOS — Apple Vision Pro support (highest priority in 2025-2026)
- Apple Intelligence — AI features using Apple's frameworks
Quality Signals#
- Rating 4.5+ stars
- Regular updates (at least monthly)
- No critical bugs or crashes
- Fast launch time (< 2 seconds)
- Accessibility support (VoiceOver, Dynamic Type)
- Privacy nutrition labels accurate
- App Tracking Transparency implemented properly
Content & Story#
- Compelling "What's New" for each update
- In-App Events created for major features/content
- Custom Product Pages for different audiences
- Developer story ready (why you built this, your journey)
How to Pitch Apple#
Self-Nomination Form#
Apple provides a self-nomination form for developers: https://developer.apple.com/contact/app-store/promote/ (opens in a new tab)
Pitch Structure#
- App name and link
- One-sentence pitch — What makes this app special?
- What's new — Recent update or upcoming launch
- Apple tech — Which Apple technologies do you use?
- Story angle — Why now? What's the human story?
- Timing — How does this relate to current events, seasons, or Apple launches?
- Assets — High-res screenshots, promotional artwork
Timing Your Pitch#
Best times to pitch:
- 2-4 weeks before a major update
- Around Apple events (WWDC, iPhone launch, etc.)
- Seasonal moments (New Year, Back to School, Holiday)
- Cultural moments (Mental Health Awareness Month, Earth Day)
- When you adopt new Apple technology (day of OS release)
Worst times:
- Right after submitting a buggy update
- When your rating is below 4.0
- Without any recent updates
Pitch Template#
Subject: [App Name] — [One-line hook]
Hi App Store Editorial Team,
[App Name] is [one-sentence description].
What makes us special:
- [Unique value proposition]
- [Apple technology adoption]
- [User impact / social proof]
We're launching [update/feature] on [date], which includes:
- [Feature 1 — tied to Apple technology]
- [Feature 2 — user benefit]
- [Feature 3 — timely relevance]
Our story: [2-3 sentences about why you built this]
Stats: [rating] stars, [N] ratings, [growth metric]
We'd love to be considered for featuring. Happy to provide
any additional assets or information.
[Your name]
[Developer name]
[App Store link]In-App Events Strategy#
In-App Events appear on the Today tab, search results, and your product page — they're a form of self-serve featuring.
Event Types#
| Type | Best For | Example |
|---|---|---|
| Challenge | Fitness, games, education | "30-Day Meditation Challenge" |
| Competition | Games, social | "Weekly Leaderboard Tournament" |
| Live Event | Streaming, sports, news | "Live Q&A with [Expert]" |
| Major Update | Any app | "Introducing AI-Powered [Feature]" |
| New Season | Games, content | "Summer Collection Now Available" |
| Premiere | Content, media | "New Series: [Title]" |
| Special Event | Any app | "Earth Day: Plant a Tree Challenge" |
Event Best Practices#
- Use all available character limits for event metadata
- Create eye-catching event card artwork (1920×1080)
- Schedule events 2+ weeks in advance
- Run events regularly (Apple favors active developers)
- Tie events to cultural moments and seasons
Output Format#
Featuring Readiness Score#
Overall Readiness: [X]/100
Design Quality: [X]/10 ████████░░
Apple Tech: [X]/10 ██████░░░░
Quality Signals: [X]/10 ████████░░
Content & Story: [X]/10 ██████████
Rating: [X]/10 ████████░░Action Plan#
Before pitching (fix these first):
- [critical gap to address]
- [critical gap to address]
Pitch strategy:
- Recommended timing: [when]
- Story angle: [what angle to lead with]
- Apple tech to highlight: [which technologies]
Ongoing featuring strategy:
- In-App Events calendar (next 3 months)
- Technology adoption roadmap
- Update cadence plan
Related Skills#
aso-audit— Ensure listing quality before pitchingscreenshot-optimization— Screenshots matter for editorial reviewapp-launch— Feature timing around launchesreview-management— Rating must be 4.5+ before pitching
FAQ
07 QUESTIONS
01What is the App store featured agent skill?
Provides expert guidance for guidance for Apple's App Store editorial process and featuring strategy. It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install App store featured in Cursor, Claude Code, or Codex?
Run npx skills add eronred/aso-skills --skill app-store-featured in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only App store featured, not every skill in the repository.
03What does the App store featured SKILL.md cover?
The SKILL.md includes sections on Initial Assessment, Understanding Apple's Editorial Process, What Apple Looks For, Types of Featuring, Featuring Optimization Checklist and Design Excellence. Read the full text on this page or in plain markdown at /resources/agent-skills/eronred-aso-skills--app-store-featured--dwz8ov/raw.
04Which agents can use App store featured?
App store featured installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is App store featured under?
The eronred/aso-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is App store featured free to use?
Reading, copying and installing App store featured costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of App store featured?
App store featured comes from https://github.com/eronred/aso-skills, which has 1.6K GitHub stars. The SKILL.md is at https://github.com/eronred/aso-skills/blob/HEAD/skills/app-store-featured/SKILL.md. The author is eronred.
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ATTRIBUTION
App store featured was written by its original authors and is published in eronred/aso-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.