AGENT SKILLBY GTMAGENTS
Campaign planning
AT A GLANCE
Campaign planning is a go-to-market agent skill from gtmagents. Before launching multi-channel GTM efforts. It is published in the gtmagents/gtm-agents GitHub repository (297 stars) under the Apache-2.0 license. Its SKILL.md runs to about 200 words. Install it with: npx skills add gtmagents/gtm-agents --skill campaign-planning
- SOURCE REPOSITORY
- gtmagents/gtm-agents (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- Apache-2.0
- CATEGORIES
- SKILL.MD SIZE
- 1.3 KB28 LINES
QUICK ANSWER
- WHAT IT IS01
- When to Use Before launching multi-channel GTM efforts. When stakeholder alignment on goals, personas, and offers is needed. During quarterly planning or major product launches. It stands out by giving campaign planning a defined shape, so the agent asks for better context and returns a more usable result.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add gtmagents/gtm-agents --skill campaign-planningREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 4
Campaign Planning Skill#
When to Use#
- Before launching multi-channel GTM efforts.
- When stakeholder alignment on goals, personas, and offers is needed.
- During quarterly planning or major product launches.
Framework#
- Set Objectives – tie to revenue/pipeline targets, define primary KPIs.
- Audience & Offers – map personas, stages, ICP tiers, and value propositions.
- Messaging Architecture – craft key narrative, proof points, CTA hierarchy.
- Channel Mix – select channels, budget split, cadence, sequencing logic.
- Workback Plan – create timeline with dependencies, approvals, and resource allocation.
- Risk Assessment – identify blockers (legal, creative bandwidth, data access) and mitigations.
Templates#
- Campaign Brief: See
templates/campaign_brief.mdfor goal, audience, and KPIs. - RACI matrix for decision-making.
- Timeline Gantt template with creative/ops milestones.
Tips#
- Host a kickoff with every execution lead to walk through the brief and capture risks live.
- Keep KPIs to one primary and two secondary to avoid diffused focus.
- Bake review/QA milestones into the workback to prevent last-minute rework.
- Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.
FAQ
07 QUESTIONS
01What is the Campaign planning agent skill?
When to Use Before launching multi-channel GTM efforts. When stakeholder alignment on goals, personas, and offers is needed. During quarterly planning or major product launches. It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install Campaign planning in Cursor, Claude Code, or Codex?
Run npx skills add gtmagents/gtm-agents --skill campaign-planning in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Campaign planning, not every skill in the repository.
03What does the Campaign planning SKILL.md cover?
The SKILL.md includes sections on When to Use, Framework, Templates and Tips. Read the full text on this page or in plain markdown at /resources/agent-skills/gtmagents-gtm-agents--campaign-planning--kwd5ov/raw.
04Which agents can use Campaign planning?
Campaign planning installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Campaign planning under?
The gtmagents/gtm-agents repository declares the Apache-2.0 license. Read the license file in the repository before you copy or redistribute the skill.
06Is Campaign planning free to use?
Reading, copying and installing Campaign planning costs nothing: it is published in a public GitHub repository under the Apache-2.0 license. Reuse and redistribution follow that license.
07Where is the source of Campaign planning?
Campaign planning comes from https://github.com/gtmagents/gtm-agents, which has 297 GitHub stars. The SKILL.md is at https://github.com/gtmagents/gtm-agents/blob/HEAD/plugins/campaign-orchestration/skills/campaign-planning/SKILL.md. The author is gtmagents.
Need an agent workflow built around your stack?
Tell us the workflow you want automated. We reply within 4 working hours (IST).
ATTRIBUTION
Campaign planning was written by its original authors and is published in gtmagents/gtm-agents (opens GitHub in a new tab) under the Apache-2.0 license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.