AGENT SKILLBY GTMAGENTS
Brand narrative playbook
AT A GLANCE
Brand narrative playbook is an agent skill for brand. Defining or refreshing core messaging pillars. It is published by gtmagents in the gtmagents/gtm-agents GitHub repository (297 stars) under the Apache-2.0 license. Its SKILL.md runs to about 350 words. Install it with: npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook
- SOURCE REPOSITORY
- gtmagents/gtm-agents (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- Apache-2.0
- CATEGORIES
- SKILL.MD SIZE
- 2.3 KB63 LINES
QUICK ANSWER
- WHAT IT IS01
- When to Use Defining or refreshing core messaging pillars. Translating positioning into talk tracks for different personas/channels. Auditing campaigns for narrative consistency. It stands out by giving brand and messaging a defined shape, so the agent asks for better context and returns a more usable result.
- INPUTS02
- Context for brand and messaging: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for brand and messaging: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add gtmagents/gtm-agents --skill brand-narrative-playbookREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 9
Brand Narrative Playbook Skill#
When to Use#
- Defining or refreshing core messaging pillars.
- Translating positioning into talk tracks for different personas/channels.
- Auditing campaigns for narrative consistency.
Framework#
- Audience Grid – ICP, persona, stage, key pain/aspiration.
- Narrative Arc – context, tension, resolution, proof, call-to-action.
- Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
- Proof Library – customers, metrics, analyst quotes, product demos.
- Adaptation Guide – tone, length, channel tweaks, localization notes.
Templates#
- Narrative Framework: See
references/narrative_framework.mdfor the arc and audience grid. - Messaging hierarchy doc with prompts.
- Storyboard slides for exec, sales, product, and customer marketing audiences.
- QA checklist ensuring each asset hits pillar + proof requirements.
Tips#
- Keep a “retire/refresh” log for outdated proof.
- Include “watch-outs” for overused phrases or compliance issues.
- Pair with
define-brand-platformto auto-populate pillar content.
Supporting file: references/narrative_framework.md#
Brand Narrative Framework#
The Narrative Arc#
Every campaign or asset should follow this emotional journey:
1. The Context (Status Quo)#
What is the world like today for the audience?
"Teams are drowning in data but starving for insights."
2. The Tension (The Villain)#
What is the painful problem or shift that makes the status quo unsustainable?
"Manual reporting is too slow. By the time you find the answer, the question has changed."
3. The Resolution (The Hero/Solution)#
How do we uniquely solve this tension?
"Our platform automates insights in real-time, turning data into decisions instantly."
4. The Proof (Evidence)#
Why should they believe us?
"Used by 500+ enterprises. 99.9% uptime. SOC2 certified."
5. The Call to Action (Next Step)#
What do we want them to do?
"Start your free trial today."
Audience Adaptations#
| Audience | Focus | Tone | Proof Point |
|---|---|---|---|
| Executive | ROI, Risk, Speed | Strategic, Direct | "Saved $1M in Q1" |
| Practitioner | Features, Ease of Use | Helpful, Technical | "Sets up in 5 mins" |
| Developer | API, Docs, Scale | Precise, No-fluff | "GraphQL support" |
FAQ
07 QUESTIONS
01What is the Brand narrative playbook agent skill?
When to Use Defining or refreshing core messaging pillars. Translating positioning into talk tracks for different personas/channels. Auditing campaigns for narrative consistency. It is listed under brand in the 100xLab agent skills directory.
02How do I install Brand narrative playbook in Cursor, Claude Code, or Codex?
Run npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Brand narrative playbook, not every skill in the repository.
03What does the Brand narrative playbook SKILL.md cover?
The SKILL.md includes sections on When to Use, Framework, Templates, Tips, Supporting file: references/narrative_framework.md and The Narrative Arc. Read the full text on this page or in plain markdown at /resources/agent-skills/gtmagents-gtm-agents--brand-narrative-playbook--16qkubz/raw.
04Which agents can use Brand narrative playbook?
Brand narrative playbook installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Brand narrative playbook under?
The gtmagents/gtm-agents repository declares the Apache-2.0 license. Read the license file in the repository before you copy or redistribute the skill.
06Is Brand narrative playbook free to use?
Reading, copying and installing Brand narrative playbook costs nothing: it is published in a public GitHub repository under the Apache-2.0 license. Reuse and redistribution follow that license.
07Where is the source of Brand narrative playbook?
Brand narrative playbook comes from https://github.com/gtmagents/gtm-agents, which has 297 GitHub stars. The SKILL.md is at https://github.com/gtmagents/gtm-agents/blob/HEAD/plugins/brand-strategy/skills/brand-narrative-playbook/SKILL.md. The author is gtmagents.
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ATTRIBUTION
Brand narrative playbook was written by its original authors and is published in gtmagents/gtm-agents (opens GitHub in a new tab) under the Apache-2.0 license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.