AGENT SKILLBY GTMAGENTS
Cold outreach
AT A GLANCE
Cold outreach is a go-to-market skill for AI agents. Building outbound sequences for new personas or segments Personalizing cold email / LinkedIn outreach at scale Diagnosing low open or reply rates in existing. It is published by gtmagents in the gtmagents/gtm-agents GitHub repository (297 stars) under the Apache-2.0 license. Install it with: npx skills add gtmagents/gtm-agents --skill cold-outreach
- SOURCE REPOSITORY
- gtmagents/gtm-agents (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- Apache-2.0
- CATEGORIES
- SKILL.MD SIZE
- 1.7 KB32 LINES
QUICK ANSWER
- WHAT IT IS01
- Building outbound sequences for new personas or segments Personalizing cold email / LinkedIn outreach at scale Diagnosing low open or reply rates in existing sequences Designing follow-up cadences for SDR/XDR. It stands out by giving cold outreach a defined shape, so the agent asks for better context and returns a more usable result.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add gtmagents/gtm-agents --skill cold-outreachREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 4
Cold Outreach Mastery#
When to Use#
- Building outbound sequences for new personas or segments
- Personalizing cold email / LinkedIn outreach at scale
- Diagnosing low open or reply rates in existing sequences
- Designing follow-up cadences for SDR/XDR or founder-led sales
Framework#
- Core Principles – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.
- SPARK Flow – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.
- Channel Mix – email templates + LinkedIn touches + call follow-ups working together.
- Cadence Design – 3-touch follow-up over 14 days with new insights each step.
- Experimentation – test subject/openers/value props/CTAs/send times; watch ≥30% opens, ≥10% replies.
Templates#
- Subject line bank ("Quick question about [initiative]", "Noticed you're hiring [role]", etc.)
- Email templates (Observation & Insight, Problem/Solution, Referral) plus LinkedIn connection + post-accept scripts.
- Personalization trigger sheet (company + individual signals) and follow-up schedule checklist.
- Power phrase/reference list and industry-specific angle cheatsheets (SaaS, e-comm, financial services, healthcare).
Tips#
- Anchor every opener on a real trigger (funding, hiring, post) and keep lines <60 chars for mobile readability.
- Offer a resource or benchmark before requesting time; it increases reply rate.
- Log A/B test results weekly to evolve templates, and share top-performing subject lines with the team.
- Keep all templates in a shared library with progressive disclosure to avoid template fatigue.
Progressive disclosure: load full templates/examples only when actively generating outreach copy.
FAQ
07 QUESTIONS
01What is the Cold outreach agent skill?
Building outbound sequences for new personas or segments Personalizing cold email / LinkedIn outreach at scale Diagnosing low open or reply rates in existing sequences Designing follow-up cadences for SDR/XDR. It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install Cold outreach in Cursor, Claude Code, or Codex?
Run npx skills add gtmagents/gtm-agents --skill cold-outreach in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Cold outreach, not every skill in the repository.
03What does the Cold outreach SKILL.md cover?
The SKILL.md includes sections on When to Use, Framework, Templates and Tips. Read the full text on this page or in plain markdown at /resources/agent-skills/gtmagents-gtm-agents--cold-outreach--1694y9x/raw.
04Which agents can use Cold outreach?
Cold outreach installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Cold outreach under?
The gtmagents/gtm-agents repository declares the Apache-2.0 license. Read the license file in the repository before you copy or redistribute the skill.
06Is Cold outreach free to use?
Reading, copying and installing Cold outreach costs nothing: it is published in a public GitHub repository under the Apache-2.0 license. Reuse and redistribution follow that license.
07Where is the source of Cold outreach?
Cold outreach comes from https://github.com/gtmagents/gtm-agents, which has 297 GitHub stars. The SKILL.md is at https://github.com/gtmagents/gtm-agents/blob/HEAD/plugins/sales-prospecting/skills/cold-outreach/SKILL.md. The author is gtmagents.
Need an agent workflow built around your stack?
Tell us the workflow you want automated. We reply within 4 working hours (IST).
ATTRIBUTION
Cold outreach was written by its original authors and is published in gtmagents/gtm-agents (opens GitHub in a new tab) under the Apache-2.0 license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.