AGENT SKILLBY GTMAGENTS
Retention ltv playbook
AT A GLANCE
Retention ltv playbook is a growth skill for AI agents. Designing lifecycle journeys (onboarding, loyalty, win-back, VIP). The gtmagents/gtm-agents repository on GitHub, maintained by gtmagents, has 297 stars and the Apache-2.0 license. To add it, run npx skills add gtmagents/gtm-agents --skill retention-ltv-playbook
- SOURCE REPOSITORY
- gtmagents/gtm-agents (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- Apache-2.0
- CATEGORIES
- SKILL.MD SIZE
- 1.1 KB26 LINES
QUICK ANSWER
- WHAT IT IS01
- When to Use Designing lifecycle journeys (onboarding, loyalty, win-back, VIP). The value is a focused slice of retention ltv playbook judgment, useful when several similar skills cover the same ground.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add gtmagents/gtm-agents --skill retention-ltv-playbookREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 4
Retention & LTV Playbook Skill#
When to Use#
- Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
- Benchmarking repeat purchase and churn signals by cohort.
- Equipping lifecycle teams with proven offers, creative angles, and cadences.
Framework#
- Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
- Offer Library – incentives mapped to cohort + margin guardrails.
- Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
- Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
- Testing Roadmap – prioritized experiments per lifecycle cohort.
Templates#
- Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
- Loyalty program tracker (points, tiers, redemption metrics).
- Experiment log for retention tests with hypotheses + guardrails.
Tips#
- Align offers with merchandising calendar to prevent message fatigue.
- Incorporate zero/first-party data capture prompts early in the lifecycle.
- Pair with
launch-retention-programfor automated plan creation.
FAQ
07 QUESTIONS
01What is the Retention ltv playbook agent skill?
When to Use Designing lifecycle journeys (onboarding, loyalty, win-back, VIP). It is listed under growth in the 100xLab agent skills directory.
02How do I install Retention ltv playbook in Cursor, Claude Code, or Codex?
Run npx skills add gtmagents/gtm-agents --skill retention-ltv-playbook in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Retention ltv playbook, not every skill in the repository.
03What does the Retention ltv playbook SKILL.md cover?
The SKILL.md includes sections on When to Use, Framework, Templates and Tips. Read the full text on this page or in plain markdown at /resources/agent-skills/gtmagents-gtm-agents--retention-ltv-playbook--1ranlie/raw.
04Which agents can use Retention ltv playbook?
Retention ltv playbook installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Retention ltv playbook under?
The gtmagents/gtm-agents repository declares the Apache-2.0 license. Read the license file in the repository before you copy or redistribute the skill.
06Is Retention ltv playbook free to use?
Reading, copying and installing Retention ltv playbook costs nothing: it is published in a public GitHub repository under the Apache-2.0 license. Reuse and redistribution follow that license.
07Where is the source of Retention ltv playbook?
Retention ltv playbook comes from https://github.com/gtmagents/gtm-agents, which has 297 GitHub stars. The SKILL.md is at https://github.com/gtmagents/gtm-agents/blob/HEAD/plugins/e-commerce/skills/retention-ltv-playbook/SKILL.md. The author is gtmagents.
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ATTRIBUTION
Retention ltv playbook was written by its original authors and is published in gtmagents/gtm-agents (opens GitHub in a new tab) under the Apache-2.0 license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.