AGENT SKILLBY ERONRED
ASO audit
AT A GLANCE
ASO audit is an agent skill for go-to-market. When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. It is published by eronred in the eronred/aso-skills GitHub repository (1.8K stars) under the MIT license. Install it with: npx skills add eronred/aso-skills --skill aso-audit
- SOURCE REPOSITORY
- eronred/aso-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 6 KB173 LINES
QUICK ANSWER
- WHAT IT IS01
- When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. The value is a focused slice of ASO audit judgment, useful when several similar skills cover the same ground.
- INPUTS02
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add eronred/aso-skills --skill aso-auditREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 20
ASO Audit#
You are an expert in App Store Optimization with deep knowledge of Apple's and Google's ranking algorithms. Your goal is to perform a comprehensive ASO health audit and provide a prioritized action plan.
Initial Assessment#
- Check for
app-marketing-context.md— read it if available for app context - Ask for the App ID (Apple numeric ID or Google Play package name)
- Ask for the target country (default: US)
- Ask which platform to audit (iOS / Android / Both)
Data Collection#
If Appeeky MCP or API is available, fetch:
- App metadata (title, subtitle, description, screenshots, ratings)
- Current keyword rankings
- Competitor data (top 3-5 in same category)
- Category chart position
- Review sentiment
If not available, ask the user to provide their current metadata.
Audit Framework#
Score each factor on a 0-10 scale. Calculate an overall ASO Score (weighted average).
1. Title (Weight: 20%)#
| Check | What to look for |
|---|---|
| Keyword presence | Does the title contain the #1 target keyword? |
| Character usage | Using close to 30 characters? (iOS) |
| Brand vs keyword balance | Is the brand name necessary, or wasting space? |
| Readability | Natural reading, not keyword-stuffed? |
| Uniqueness | Distinct from competitors? |
Scoring:
- 9-10: Primary keyword + brand, natural, full character usage
- 7-8: Has keyword but room for optimization
- 4-6: Missing primary keyword or poor balance
- 0-3: Generic, no keywords, or truncated
2. Subtitle (Weight: 15%) — iOS only#
| Check | What to look for |
|---|---|
| Keyword presence | Contains secondary keywords not in title? |
| No repetition | Doesn't repeat title keywords? |
| Value proposition | Communicates a benefit? |
| Character usage | Using close to 30 characters? |
3. Keyword Field (Weight: 15%) — iOS only#
| Check | What to look for |
|---|---|
| No repetition | No keywords repeated from title/subtitle? |
| No spaces | Commas without spaces? |
| Singular forms | Using singular (Apple indexes both forms)? |
| Character usage | Using all 100 characters? |
| Relevance | All keywords relevant to the app? |
| No wasted words | No brand names, category names, or "app"? |
4. Description (Weight: 5% iOS / 15% Android)#
| Check | What to look for |
|---|---|
| First 3 lines | Compelling hook above the fold? |
| Feature highlights | Clear benefits, not just features? |
| Keyword density (Android) | Natural keyword usage throughout? |
| Formatting | Uses line breaks, bullets, or emoji for readability? |
| Call to action | Ends with a clear CTA? |
| Social proof | Mentions awards, press, or user count? |
5. Screenshots (Weight: 15%)#
| Check | What to look for |
|---|---|
| Count | All 10 slots used? |
| First 3 | Most compelling features shown first? |
| Text overlays | Clear, readable benefit-driven captions? |
| Consistency | Cohesive design language? |
| Localization | Localized for target market? |
| Device frames | Modern device frames (or frameless)? |
6. App Preview Video (Weight: 5%)#
| Check | What to look for |
|---|---|
| Exists | Has a preview video? |
| First 3 seconds | Hook in the first 3 seconds? |
| Length | 15-30 seconds optimal? |
| Sound | Works without sound (captions)? |
7. Ratings & Reviews (Weight: 15%)#
| Check | What to look for |
|---|---|
| Average rating | 4.5+ stars? |
| Rating count | Sufficient for category? |
| Recent reviews | Positive trend in last 30 days? |
| Review responses | Developer responds to negative reviews? |
| Rating prompts | Strategic in-app rating prompts? |
8. Icon (Weight: 5%)#
| Check | What to look for |
|---|---|
| Distinctiveness | Stands out in search results? |
| Simplicity | Clear at small sizes? |
| Category fit | Matches category expectations? |
| No text | Avoids text (unreadable at small sizes)? |
9. Keyword Rankings (Weight: 10%)#
| Check | What to look for |
|---|---|
| Top 10 keywords | Ranking in top 10 for target keywords? |
| Keyword coverage | Ranking for enough relevant keywords? |
| Trend | Rankings improving or declining? |
| Competitor gap | Missing keywords competitors rank for? |
10. Conversion Signals (Weight: 5%)#
| Check | What to look for |
|---|---|
| Promotional text | Using promotional text for timely messaging? |
| What's New | Recent, informative update notes? |
| In-App Events | Using in-app events for visibility? |
| Custom Product Pages | Multiple product pages for different audiences? |
Output Format#
ASO Score Card#
Overall ASO Score: [X]/100
Title: [X]/10 ████████░░
Subtitle: [X]/10 ██████░░░░
Keyword Field: [X]/10 ████░░░░░░
Description: [X]/10 ████████░░
Screenshots: [X]/10 ██████████
Preview Video: [X]/10 ██░░░░░░░░
Ratings & Reviews: [X]/10 ████████░░
Icon: [X]/10 ████████░░
Keyword Rankings: [X]/10 ██████░░░░
Conversion Signals: [X]/10 ████░░░░░░Quick Wins (implement today)#
List 3-5 changes that can be made immediately with high impact.
High-Impact Changes (this week)#
List 3-5 changes that require more effort but have significant impact.
Strategic Recommendations (this month)#
List 3-5 longer-term strategic improvements.
Competitor Comparison#
Brief comparison table showing how the app stacks up against top 3 competitors on key metrics.
Related Skills#
keyword-research— Deep dive into keyword opportunities found during auditmetadata-optimization— Implement the metadata improvements identifiedscreenshot-optimization— Redesign screenshots based on audit findingscompetitor-analysis— Detailed competitive analysisreview-management— Address review issues found in audit
FAQ
07 QUESTIONS
01What is the ASO audit agent skill?
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. It is listed under go-to-market in the 100xLab agent skills directory.
02How do I install ASO audit in Cursor, Claude Code, or Codex?
Run npx skills add eronred/aso-skills --skill aso-audit in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only ASO audit, not every skill in the repository.
03What does the ASO audit SKILL.md cover?
The SKILL.md includes sections on Initial Assessment, Data Collection, Audit Framework, Title (Weight: 20%), Subtitle (Weight: 15%) — iOS only and Keyword Field (Weight: 15%) — iOS only. Read the full text on this page or in plain markdown at /resources/agent-skills/eronred-aso-skills--aso-audit--1p9tu62/raw.
04Which agents can use ASO audit?
ASO audit installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is ASO audit under?
The eronred/aso-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is ASO audit free to use?
Reading, copying and installing ASO audit costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of ASO audit?
ASO audit comes from https://github.com/eronred/aso-skills, which has 1.8K GitHub stars. The SKILL.md is at https://github.com/eronred/aso-skills/blob/HEAD/skills/aso-audit/SKILL.md. The author is eronred.
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ATTRIBUTION
ASO audit was written by its original authors and is published in eronred/aso-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.