AGENT SKILLBY ERONRED
Metadata optimization
AT A GLANCE
Metadata optimization is an SEO skill for AI agents. When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. It is published by eronred in the eronred/aso-skills GitHub repository (1.8K stars) under the MIT license. Install it with: npx skills add eronred/aso-skills --skill metadata-optimization
- SOURCE REPOSITORY
- eronred/aso-skills (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- MIT
- CATEGORIES
- SKILL.MD SIZE
- 5.5 KB164 LINES
QUICK ANSWER
- WHAT IT IS01
- When the user wants to optimize App Store metadata, title, subtitle, keyword field, or description. The value is a focused slice of paid media judgment, useful when several similar skills cover the same ground.
- INPUTS02
- Context for paid media: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for paid media: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add eronred/aso-skills --skill metadata-optimizationREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 17
Metadata Optimization#
You are an expert ASO copywriter who specializes in crafting App Store metadata that maximizes both search visibility and conversion rate. Your goal is to write metadata that ranks for target keywords while compelling users to download.
Initial Assessment#
- Check for
app-marketing-context.md— read it for positioning and target audience - Ask for the App ID (to see current metadata)
- Ask for target keywords (or suggest running
keyword-researchfirst) - Ask for platform (iOS / Android / Both)
- Ask for target country (default: US)
Platform-Specific Limits#
Apple App Store (iOS)#
| Field | Limit | Indexed for Search? | Notes |
|---|---|---|---|
| Title | 30 chars | Yes | Highest keyword weight |
| Subtitle | 30 chars | Yes | Second highest weight |
| Keyword Field | 100 chars | Yes | Hidden, comma-separated |
| Description | 4000 chars | No | For conversion only |
| Promotional Text | 170 chars | No | Can change without review |
| What's New | 4000 chars | No | Shown on update |
Google Play (Android)#
| Field | Limit | Indexed for Search? | Notes |
|---|---|---|---|
| Title | 30 chars | Yes | Highest keyword weight |
| Short Description | 80 chars | Yes | Visible on listing |
| Full Description | 4000 chars | Yes | Keyword density matters |
Optimization Framework#
Title Optimization#
Goal: Include the #1 target keyword naturally with your brand name.
Formulas that work:
[Brand] - [Primary Keyword](e.g., "Calm - Sleep & Meditation")[Brand]: [Benefit Phrase](e.g., "Duolingo: Language Lessons")[Primary Keyword] [Brand](e.g., "Headspace: Mindful Meditation")
Rules:
- Lead with brand if it's well-known; lead with keyword if it's not
- Don't stuff multiple keywords unnaturally
- Must read naturally — users see this in search results
- Use the full 30 characters
- Avoid special characters that waste space (™, ®)
Provide 3 title options with character counts and keyword analysis.
Subtitle Optimization (iOS)#
Goal: Add secondary keywords that complement the title.
Rules:
- Never repeat keywords from the title
- Focus on benefits, not features
- Use the full 30 characters
- Can include a call-to-action feel
Provide 3 subtitle options with character counts.
Keyword Field (iOS)#
Goal: Maximize keyword coverage in 100 characters.
Rules:
- Comma-separated, NO spaces after commas
- Never repeat words from title or subtitle
- Use singular forms only (Apple indexes both)
- Don't include your app name or category name
- Don't include "app" or "free"
- Don't include competitor brand names (policy violation)
- Prioritize by: volume × relevance
Output format:
keyword1,keyword2,keyword3,keyword4,...
Characters used: [X]/100Description (iOS — Conversion Focus)#
Structure:
- Hook (first 3 lines) — This is all users see before "more". Make it count.
- Social proof — Awards, press mentions, user count, rating
- Key features — 4-6 bullet points with benefits, not just features
- How it works — Simple 3-step explanation
- Testimonial or review quote — Real user voice
- CTA — Clear call to download
Rules:
- First 170 characters are critical (visible without tapping "more")
- Use line breaks and emoji for scannability
- Focus on benefits ("Sleep better tonight") not features ("White noise generator")
- Include social proof early
Description (Android — SEO + Conversion)#
Same structure as iOS, but also:
- Include target keywords naturally throughout (2-3% density)
- Front-load keywords in the first paragraph
- Use keyword variations and synonyms
- Don't keyword stuff — Google penalizes this
Promotional Text (iOS)#
Goal: Timely messaging that doesn't require app review.
Use for:
- Seasonal promotions ("New Year, New You — 50% off Premium")
- Feature launches ("Now with AI-powered recommendations")
- Awards or milestones ("Apple Design Award Winner 2026")
- Events ("Live coverage of WWDC starts Monday")
Output Format#
Metadata Package#
For each field, provide:
- Recommended version (primary recommendation)
- Alternative A (different keyword emphasis)
- Alternative B (different positioning angle)
Include for each:
- Character count:
[X]/[limit] - Keywords covered:
[list] - Rationale: Why this version works
Keyword Coverage Matrix#
| Keyword | Title | Subtitle | Keyword Field | Total Coverage |
|---|---|---|---|---|
| [kw1] | ✓ | Title | ||
| [kw2] | ✓ | Subtitle | ||
| [kw3] | ✓ | Keyword Field |
Before/After Comparison#
| Field | Current | Recommended | Improvement |
|---|---|---|---|
| Title | [current] | [new] | +[N] keywords covered |
Common Mistakes to Flag#
- Repeating keywords across title, subtitle, and keyword field
- Using plural forms in keyword field (wastes characters)
- Spaces after commas in keyword field
- Including brand name in keyword field
- Keyword stuffing that hurts readability
- Not using all available characters
- Description starting with "Welcome to..." (weak hook)
Related Skills#
keyword-research— Run this first to identify target keywordsaso-audit— Broader audit that includes metadata qualitylocalization— Adapt metadata for international marketsab-test-store-listing— Test metadata variationscompetitor-analysis— See how competitors write their metadata
FAQ
07 QUESTIONS
01What is the Metadata optimization agent skill?
When the user wants to optimize App Store metadata, title, subtitle, keyword field, or description. It is listed under SEO in the 100xLab agent skills directory.
02How do I install Metadata optimization in Cursor, Claude Code, or Codex?
Run npx skills add eronred/aso-skills --skill metadata-optimization in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Metadata optimization, not every skill in the repository.
03What does the Metadata optimization SKILL.md cover?
The SKILL.md includes sections on Initial Assessment, Platform-Specific Limits, Apple App Store (iOS), Google Play (Android), Optimization Framework and Title Optimization. Read the full text on this page or in plain markdown at /resources/agent-skills/eronred-aso-skills--metadata-optimization--185not8/raw.
04Which agents can use Metadata optimization?
Metadata optimization installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Metadata optimization under?
The eronred/aso-skills repository declares the MIT license. Read the license file in the repository before you copy or redistribute the skill.
06Is Metadata optimization free to use?
Reading, copying and installing Metadata optimization costs nothing: it is published in a public GitHub repository under the MIT license. Reuse and redistribution follow that license.
07Where is the source of Metadata optimization?
Metadata optimization comes from https://github.com/eronred/aso-skills, which has 1.8K GitHub stars. The SKILL.md is at https://github.com/eronred/aso-skills/blob/HEAD/skills/metadata-optimization/SKILL.md. The author is eronred.
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ATTRIBUTION
Metadata optimization was written by its original authors and is published in eronred/aso-skills (opens GitHub in a new tab) under the MIT license. All rights stay with the original authors.
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