AGENT SKILLBY GTMAGENTS
Social selling
AT A GLANCE
Social selling is an agent skill for social media. Prospect is active on LinkedIn, X, or niche communities. The gtmagents/gtm-agents repository on GitHub, maintained by gtmagents, has 297 stars and the Apache-2.0 license. To add it, run npx skills add gtmagents/gtm-agents --skill social-selling
- SOURCE REPOSITORY
- gtmagents/gtm-agents (opens GitHub in a new tab)
- REPO STARS
- SOURCE REPOSITORY
- LICENSE
- Apache-2.0
- CATEGORIES
- SKILL.MD SIZE
- 4.2 KB94 LINES
QUICK ANSWER
- WHAT IT IS01
- When to Use Prospect is active on LinkedIn, X, or niche communities. What sets it apart is how it narrows social content into one specific workflow rather than a broad, generic prompt.
- INPUTS02
- Context for social content: your goals, audience, constraints, and any source material the skill asks for.
- OUTPUT03
- A ready-to-use result for social content: the analysis, copy, or recommendations the agent produces.
INSTALL
One command adds this skill from its source repository.
npx skills add gtmagents/gtm-agents --skill social-sellingREAD THE SKILL.MD BELOW BEFORE YOU RUN IT. SKILLS INSTRUCT YOUR AGENT.
SKILL.MD
The full file, as published in the source repository. Copy it, download it or open it on GitHub.
ON THIS PAGE · 16
Social Selling Skill#
When to Use#
- Prospect is active on LinkedIn, X, or niche communities.
- Outreach needs warmer entry points than cold email.
- SDRs must nurture accounts over weeks via digital touchpoints.
- Need to convert marketing engagement (webinars, posts) into conversations.
Framework#
- Core Principles – insight first, timely engagement, sequence public + private touches, lean on social proof, and lead with call-to-value offers.
- Engagement Ladder – monitor > micro-engage > value drops > DM > follow-through into email/call.
- Signal Tracking – monitor posts, job changes, events, and mutual connections for context.
- Cadence Planning – mix comments, shares, and DMs each week per target account.
- Measurement – watch connection acceptance, DM reply, meetings per 50 connections, and interactions per account.
Templates#
- DM Scripts: See
references/engagement_playbook.mdfor scripts and signal tracking. - Checklist: See
assets/social_checklist.mdfor daily/weekly routines. - Social listening checklist: (signals: hiring, promotions, launches, exec moves).
- Weekly activity planner: (3 comments, 2 value shares, 1 DM per target account).
Tips#
- Engage within 30 minutes of prospect activity when possible for better visibility.
- Alternate public cues (comments, reposts) with private DMs to avoid feeling pushy.
- Tie every outreach to proof (mutual connections, customer stories) to earn trust.
- Move hot threads to email/call quickly and log outcomes for attribution.
Supporting file: assets/social_checklist.md#
Social Selling Checklist#
Daily Routine (15-30 mins)#
- Review Notifications: Check who viewed your profile or engaged with your posts.
- Engage with 5 Prospects: Like/Comment on their recent activity.
- Send 3 Connection Requests: Personalized notes only.
- Respond to DMs: Keep the conversation moving.
- Check Signals: Look for job changes or news in target accounts.
Weekly Routine#
- Post Content: Share 1-2 insights or stories relevant to your audience.
- Update Target List: Add new prospects, remove disqualified ones.
- Review Analytics: Which posts/DMs worked best?
- Engage in Groups: Comment in 1-2 relevant LinkedIn groups or communities.
Metrics to Track#
- Connection Acceptance Rate: Target > 30%
- Reply Rate on DMs: Target > 15%
- Meetings Booked via Social: Target > 2 per week
Supporting file: references/engagement_playbook.md#
Social Engagement Playbook#
Core Principles#
- Insight First: Don't just "like". Add value with a comment.
- Timely Engagement: Engage when the topic is hot.
- Social Proof: Leverage mutual connections.
- Call-to-Value: Offer insights, not just "chats".
Engagement Ladder#
- Monitor: Track target accounts and key stakeholders.
- Micro-Engage: Like and react to posts. (Low effort, low visibility).
- Value Drops: Comment with unique insights or data. (High effort, high visibility).
- DM: Direct message with a specific, relevant offer or question.
- Follow-Through: Move to email/call if positive response.
Signal Tracking#
| Signal | Action |
|---|---|
| Hiring | "Saw you're growing the [Team] team. How are you thinking about [Challenge]?" |
| Promotion | "Congrats on the new role! I imagine [Goal] is top of mind now?" |
| Funding | "Congrats on the Series B! exciting times ahead for [Company]." |
| Event Attendance | "Saw you're going to [Event]. I'll be there too, would love to say hi." |
| Content Engagement | "Thanks for liking my post on [Topic]. What resonated with you?" |
DM Scripts#
The "Insight" DM#
"Hey [Name], loved your point about [Topic] in yesterday's thread.
We just published a short breakdown on how [Peer Company] tackled [Challenge]. Happy to share it if you're curious.
Worth a quick chat?"
The "Mutual Connection" DM#
"Hey [Name], I see we both know [Mutual Connection].
I've been following [Company]'s work on [Project] and thought you might find this [Resource] interesting given your focus on [Topic].
Open to connecting?"
FAQ
07 QUESTIONS
01What is the Social selling agent skill?
When to Use Prospect is active on LinkedIn, X, or niche communities. It is listed under social media in the 100xLab agent skills directory.
02How do I install Social selling in Cursor, Claude Code, or Codex?
Run npx skills add gtmagents/gtm-agents --skill social-selling in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Social selling, not every skill in the repository.
03What does the Social selling SKILL.md cover?
The SKILL.md includes sections on When to Use, Framework, Templates, Tips, Supporting file: assets/social_checklist.md and Daily Routine (15-30 mins). Read the full text on this page or in plain markdown at /resources/agent-skills/gtmagents-gtm-agents--social-selling--1bxr5gv/raw.
04Which agents can use Social selling?
Social selling installs with the cross-agent skills installer (npx skills add), which sets it up for agents such as Claude Code, Cursor and Codex. Each agent loads the SKILL.md when you ask for the skill by name.
05What license is Social selling under?
The gtmagents/gtm-agents repository declares the Apache-2.0 license. Read the license file in the repository before you copy or redistribute the skill.
06Is Social selling free to use?
Reading, copying and installing Social selling costs nothing: it is published in a public GitHub repository under the Apache-2.0 license. Reuse and redistribution follow that license.
07Where is the source of Social selling?
Social selling comes from https://github.com/gtmagents/gtm-agents, which has 297 GitHub stars. The SKILL.md is at https://github.com/gtmagents/gtm-agents/blob/HEAD/plugins/sales-prospecting/skills/social-selling/SKILL.md. The author is gtmagents.
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ATTRIBUTION
Social selling was written by its original authors and is published in gtmagents/gtm-agents (opens GitHub in a new tab) under the Apache-2.0 license. All rights stay with the original authors.
100xLab did not write, maintain or endorse this skill. This page lists it for discovery. Repo stars belong to the source repository, not to the skill. Review any skill before you install it.